Tag Archive for 'Internet Mastery'

Internet Freelancer Management Tip

Today’s blog post is a tip that can save you countless hours managing remote contractors via the Internet if you use freelancers via online sources like www.Guru.com. It’s one of the many tips and techniques I teach my most elite clients at events such as Internet Millionaire Marketing, which by the way is now available as a Home Study DVD Program…

Internet Freelancer Management Tip

Use Google’s new Google Docs functionality to SHARE DOCUMENTS with your freelancers and contractors. Once you’re registered, it’s self evident how it works. I teach my clients how to optimise this incredible tool, but as a blog subscriber I wanted to make sure you knew about it.

If you want to learn how to maximise the use of Internet Marketing Tools and Techniques like these so you can minimise the time you spend trying to make money on the Internet, take a look at our programs and events – I can tell you one thing…

The top 5% of the people who do make money on the Internet do something the others don’t.

First they INVEST in themselves realising that a  $27, $47 or $97 investment pays for itself INSTANTLY with 1, 2 or 3 detailed instructions like how to use a Google Doc and the pitfalls to avoid when dealing with freelancers…

Join the top 5% and start to make more than the other 95% combined who are still struggling and reinforcing the adage that the Internet is the EASIEST thing that is HARD TO DO.

Anything is HARD to do when you don’t have the click-by-click paint-by-numbers instructions… Get them now – and acquire Internet Mastery!

Internet Technical Mastery Event Day 1 On Today In Melbourne

I am in beautiful Melbourne for the second part of Internet Technical Mastery – a 4-day event split into two parts BECAUSE there is TOO much content to be delivered in one go… I am on stage right now explaining how:

  • You can get get real human feedback on your website pages for pennies on the dollar.
  • Create an on-going flow of visitors to your website for FREE, a flow that feeds on itself WITHOUT additional effort and management
  • How to get those visitors to buy MORE from you and opt-in to your list WITHOUT unsubscribing once they get their ‘joining gift’

Sorry to rub it in – but it’s a Platinum Program Event that’s not open to the public – but our annual Exponential Internet and Business Building Bootcamp is open to the public… Don’t miss out on it this year…

Your Hard Disk Has Crashed!

Without wanting to sound alarmist, imagine if your laptop or computer hard disk crashed RIGHT NOW. How would you recover? How long would it take you to get your backups up and running? Today’s post is NOT about data or disaster recovery or an advertisement for Apple’s Time Machine that creates backups automatically for you -

It’s about creating a passive income business…

Guess what? Backups and a passive income business are related – when you design your ONLINE SYSTEM to be completely web-enabled, your laptop’s hard disk becomes completely irrelevant.

Sound impossible? It isn’t.

I teach our Internet Mastery Silver Massive Momentum Members exactly how to do that.

make sure you learn how – before your hard disk crashes.

Because it will – it’s just a question of WHEN.

Then it’ll be a question of how will it cost you in aggravation, lost data, time, effort and opportunity.

That’s where an Exponential Mindset comes in – having multiple redundancies BUILT-IN so your income is BULLET-PROOF…

I’ll reveal some of these strategies in future blog posts, but if you want to make sure you protect yourself and your income – consider joining the Internet Mastery Silver Massive Momentum Program - at $97/month I am sure you’d agree it’s worth it if the next time your hard disk crashes it’s irrelevant

If not, well… Sorry.

5 Website Makeover Tips

Quite a few people have been asking me for advice to improve their websites. So here are the 5 quick website makeover tips I recommend to give your website a profit or traffic ‘face lift’. They are disarmingly simple and easy to implement and require NO BOTOX!

Website Makeover Tip #1

Get a powerful headline front and center on your home page. You simply cannot afford NOT to have one.

Worried about how to create one? You can attend our Killer Kopywriting Workshop or you can just STEAL ONE that you like from another website and tailor it to your product/service!

Start collecting great headlines that you come across and within a week or two you’ll have AT LEAST ONE that will be better than NONE. This is called creating a ‘swipe file’…

Website Makeover Tip #2

Use landing pages instead of your homepage to have people ‘land’ on your site so you can have a DIRECT and TARGETED conversation with each segment of visitors.

Website Makeover Tip #3

Start a blog. If you don’t know what blogging is, get your hands on this FREE Exponential Blogging 101 Audio Program.

Website Makeover Tip #4

Make sure you have a Unique Selling Proposition (USP). If you don’t know what a USP is all about, you really need our Internet Mastery Silver Massive Momentum Membership Program that start at $97/month, because for that amount, you’d save $500 to $1,000 per month with the tips, techniques and strategies included…PLUS you’d know all about the PULLING POWER OF A USP.

A USP is what will make people COME TO YOU AND BUY FROM YOU automatically and systematically – rather than you trying to sell to people who don’t want to buy from you.

A USP is not a headline, it encompasses what makes you UNIQUE, HOW and WHAT you SELL and the VALUE PROPOSITION which is WHY people should buy from you and not someone else…

Website Makeover Tip #5

Get rid of any additional clicks that are in-between the headline and what you want people to do; be it buy, opt-in, register, download a file, watch a video or listen to a podcast. Too often, whiz kids put flash media and graphics to ‘wow’ themselves and make sure you feel like you got value from paying them so much.

The reality is that flash is just that – FLASH. Even though you do want to create an ‘experience’ with your website, if you’re trying to sell, SELL. If you are trying to educate and inform, EDUCATE. If you want them to opt-in, then motivate them to OPT-IN.

I know this sounds simple, but it’s far from it – egos get in the way – usually the webmaster who designed the moving video graphics at 2 AM last night!

So there you have it – 5 quick website makeover strategies that are the BASIC STARTING POINT. Anything else becomes secondary. If you have already given your website a facelift – stay tuned for additional revenue-generating or traffic-creating ideas!

Every 1% percent improvement counts

I recently uploaded two YouTube videos that are ‘product’ description videos for my Marc-Ka-Ching Kube™, definitely a long tail niche marketing product.

BEFORE I even posted the videos on my site, there were 16 views of the first video with NO effort at all. The second one is a ‘non-publicised’ video for people who buy the Marc-Ka-Ching Kube™ that IS public on YouTube.

Having people automatically view videos is pretty cool by itself, but more importantly what the video does for me is increase the visitor experience ON THE PAGE. A 21 second video increases the visitor experience by orders of magnitude.

Search engines such as Google love that. They know that if people stay on a page LONGER, it’s a BETTER PAGE = a higher ranking.

Bottom line, every 1 percent improvement counts because it adds up at the end of the year!

Onward and upward!
Dr Marc Dussault

Australia’s #1 Exponential Growth Strategist

P.S.

Did you know that 5% of Internet Marketers make more than the other 95% COMBINED? It’s a startling statistic, one that you can reverse for yourself by attending our Internet Millionaire Marketing Event in Melbourne on Saturday 6 December 2008.

The Internet is the easiest thing that’s hard to do.”

This blog has lots of FREE advice, imagine what I can teach you in a full 8-hour day!

Forget Microsoft Word – Use Wordle!

Today’s exponential Internet post is a gift I shared with hundreds of participants of the 2008 Exponential Internet & Business Building Bootcamp.

Go to www.wordle.net

and type in this blog

www.ExponentialPrograms.com/Internet/blog

and see what happens.

Bootcamp participants were amazed at the 4 or 5 variations we used. One of them was the words to use in a RECESSION. As a Wordle file, it’s a fun way to start your copywriting!

Wish you were there to learn stuff like this?

We missed you too! We really did.

Make sure you’re up-to-date with our events. We’d love to see you at the next one.

Onward and upward!
Marc

P.S.
One of the strategies used DURING the Bootcamp is humour – want to see some of the images we used? Go to www.OnlyFunPics.com.au. The site is owned by one of our Diamond Members.

Its not waht you raed, it’s waht you unedrtsand taht cunots

Getting e-mails to potential prospects today has become a pain in the %@$%!!

There are spam and junkmail filters, whitelists, greylists, blacklists, you name it.

Given the tough market out there, the torrential downfall of spamming, and hence the competition, an intentional Freudian slip of the tongue – or rather of the word, may after all be of some use.

Knowing a thing or two about the psychology of reading in this case can help to make the difference between getting an e-mail through to your prospects, or losing it within the great abyss of cyber deletion.

Keeping the above in mind, I suspect that you’ve received the following e-mail at least once in you’re online lifetime experience, sometimes entitled “Only a few people can read this” or “If you can read this then you’re a genius”.

The message contains the following…

Aoccdrnig to a rscheearch at Cmabrigde Uinervtisy, it deosn’t mttaer in waht oredr the ltteers in a wrod are, the olny iprmoetnt tihng is taht the frist and lsat ltteer be at the rghit pclae. The rset can be a toatl mses and you can sitll raed it wouthit porbelm. Tihs is bcuseae the huamn mnid deos not raed ervey lteter by istlef, but the wrod as a wlohe.

Otherwise written:

According to a researcher (sic) at Cambridge University, it doesn’t matter in what order the letters in a word are, the only important thing is that the first and last letter be at the right place. The rest can be a total mess and you can still read it without problem. This is because the human mind does not read every letter by itself but the word as a whole.

This text has been circulating on the internet since around September 2003, but it’s origin can be traced back to a PhD thesis written in 1976, by Graham Rawlinson entitled, “The significance of letter position in word recognition”.

So what’s real psychology behind this and how can you use it to your advantage when it comes to getting your messages through?

You probably didn’t have much of a problem reading the above text or the subject line of this post in ‘scrambled’ form.

Well, compare that with the following three sentences:

Not too bad…

1) A vheclie epxledod at a plocie cehckipont near the UN haduqertares in Bagahdd on Mnoday kilinlg the bmober and an Irqai polcie offceir

More difficult…

2) Big ccunoil tax ineesacrs tihs yaer hvae seezueqd the inmcoes of mnay pneosenirs

Even harder…

3) A dootcr has aimttded the magltheuansr of a tageene ceacnr pintaet who deid aetfr a hatospil durg blendur

All three sentences follow the “rules” described above. The first and last letters remain untouched, while all the other letters have been moved.

So why do these sentences become increasingly difficult to read?

Basically because changing the letters while keeping the first and last letter the same is not the ONLY thing that’s going on.

The following FACTS of reading psychology also help to explain this phenomenon of reading…

Fact #1: Middle letter transpositions are easier to read than exterior transpositions.

For instance, it is generally easier to read the USHER written as “uhser” as “ushre”.

Fact #2: Misspellings (and letter transpositions) do in fact disrupt the reading process.

As M.J. Adams notes in his book Beginning to Read: Thinking and Learning About Print: “Regardless of semantic, syntactic, or orthographic predictability, the eye seems to process individual letters…Disruptions in adult readers’ eye movements indicate that the visual system tends to catch the slightest misspelling.”

Fact #3: Short words are EASIER to read than longer ones.

2 or 3 letter words don’t change at all, and the only change possible in a 4 letter words is to swap the order of the middle letters which (e.g. ‘fear’ becomes ‘faer’) doesn’t cause too much difficulty.

Fact #4: Function words (the, be, and, you etc.) stay the same, mostly because they are short words.

The result of this is that the grammatical structure of the original is maintained, thus helping you to work out which word is likely to come next and so to read the text as a whole. Hence, words that are predictable are going to be easier to read in this situation.

Fact #5: Transpositions of adjacent letters are easier to read than more distant transpositions.

That explains why in general it’s easier for the word problem, to read it when it’s written ‘pborlem’ than when it’s written as ‘porbelm’. In the latter case there is a more distant transposition than in the former.

Fact #6: Reordered letters which don’t CREATE another word are easier to read.

Hence, its harder to read words which can be confused with other words when their letters are swapped (like ‘salt’ and ‘slat’). To make an easy to read jumbled word, you should therefore avoid making other words.

Fact #7: Transpositions that preserve the SOUND of the original word are easier to read.

Consider the word ‘toatl’ vs. ‘ttaol’ for total. The first is easier to read since it keeps the sound of the original. This is due to the fact that we often attend to the sound of the words even when reading for meaning.

Fact #8: Predictable texts are easier to read.

For instance in the above email text, given the first few words of the sentence, it was probably pretty easy for you to guess what words were are coming next (even with very little information from the letters in the word). That’s because CONTEXT plays an important role in understanding speech distorted or presented in noise. The same is pretty much true for written text that has been jumbled.

Fact #9: The SHAPE of an entire word plays an important role in reading.

For instance, “CaSe MiXiNg” substantially slows down reading. Hence, a language such as Chinese which depends more upon the written form may become completely illegible when scrambled.

———————

Taking these little facts from reading psychology and applying them to e-mails could therefore possibly make the difference between getting through to prospects or having you’re mail deleted.

To offer one simply example, let’s say you want to send an email that read “Order now and receive…etc.”

Many filters will BUZZ on to the word “Order” and mark your email as spam

Allow yourself from time to time a bit of a Freudian slip (don’t do it all the time, or else you’re e-mails WILL look like spam to your readers) and rewrite the heading as follows:

“Odrer now and receive…etc.”

Most of the times it’s the SMALL things which you do which can make a BIG difference.

Onward and upward!

Marc

P.S.
If you want to REALLY speed read, check out my You Tube video and see what is possible when you have an Exponential Mindset… and the TOOLS to make it happen!

http://www.youtube.com/watch?v=WtrVP6dn9f8

If you’re keen to learn more about stuff like this, make sure you subscribe to this blog and check out my website at www.MarcDussault.com

Imagine learning stuff like this on a DAILY BASIS?!?! They are called the Dr’s Daily Distinction and you can find out more by clicking here.