Internet Mastery Blog

I want to give you 1.2 MILLION connections on Linked In. That’s right, when you click on the button below, you’ll INSTANTLY get 1.2 Million contacts in your network. How cool is that?

Of course if you want to know how to get to 7 million+ contacts in 3 days and then KNOW what to do to turn this amazing tool into VALUE that converts to CASH…

We explain that in our Internet Mastery Silver Momentum Membership Home Study Program… for as little as $97/month.

Check it out and start to make things happen in 2009 – get a head start while your competitors are asleep at the wheel!

I just realised I took it for granted that you know I have MULTIPLE BLOGS…

One of my most prestigious clients didn’t know I launched my Personal Mastery Blog a few weeks ago…

So this post is to make sure you know I have multiple blogs so you don’t miss the 1% idea that might uncover a $1,245, $3,697 or $16,788 windfall for you…

Click here if you’re in business and want to grow your business quickly even with a shoestring budget.

Click here if you want to achieve Personal Mastery and unlock your Exponential Potential™.

Click here if you are into blogging for profits. I am a contributing blogger on www.AustralianBlogs.com.au.

Click here if you want to get the Best Business Results With The Least Amount Of Effort.

I don’t duplicate the content I post and make sure each post is congruent and relevant to the target audience of that blog. I suggest you subscribe and determine for yourself if you want to have that ‘conversation’ with me and choose to opt-out rather than not opt-in and miss out on what could make a difference to you.

This is my 1 percent improvement for today.

Onward and upward!
Dr Marc Dussault

Australia’s #1 Exponential Growth Strategist

P.S.

Of course my ADDITIONAL 1 percent improvement over the next few days will be posting this message on my other blogs so the readers of those blogs know about this one!

Here is your 1 percent improvement idea for today…

What can YOU think of that some of YOUR clients might not know about what you’re up to?

It’s the easiest and fastest 1 percent improvement you can do right now to improve your results.

The NEXT 1% is to get MORE TRAFFIC to your site by posting comments on my blogs.

This is TOTALLY free. When you do add these comments, make sure you include a backlink to your site that people can click on to see what you’re all about.

Make sure this backlink is formatted as shown below.

http://www.YourWebsite.com

Don’t make the comment a self-serving advertisement – ADD VALUE to the original blog post so that the reader APPRECIATES and ACKNOWLEDGES your point of view and WANTS to check out who you are. If it’s a blatant ‘ad’, (1) I won’t approve it and (2) no one would click through anyway. That is NOT exponential.

Remember the cornerstone principle of an Exponential Mindset™ – Create and GIVE MORE VALUE and you will be rewarded. If you violate this principle, you’ll waste time and simply won’t get any momentum started.

Be a LEADER which means LEAD BY EXAMPLE – do what works and be generous.

I recently uploaded two YouTube videos that are ‘product’ description videos for my Marc-Ka-Ching Kube™, definitely a long tail niche marketing product.

BEFORE I even posted the videos on my site, there were 16 views of the first video with NO effort at all. The second one is a ‘non-publicised’ video for people who buy the Marc-Ka-Ching Kube™ that IS public on YouTube.

Having people automatically view videos is pretty cool by itself, but more importantly what the video does for me is increase the visitor experience ON THE PAGE. A 21 second video increases the visitor experience by orders of magnitude.

Search engines such as Google love that. They know that if people stay on a page LONGER, it’s a BETTER PAGE = a higher ranking.

Bottom line, every 1 percent improvement counts because it adds up at the end of the year!

Onward and upward!
Dr Marc Dussault

Australia’s #1 Exponential Growth Strategist

P.S.

Did you know that 5% of Internet Marketers make more than the other 95% COMBINED? It’s a startling statistic, one that you can reverse for yourself by attending our Internet Millionaire Marketing Event in Melbourne on Saturday 6 December 2008.

“The Internet is the easiest thing that’s hard to do.”

This blog has lots of FREE advice, imagine what I can teach you in a full 8-hour day!

I recently posted about this subject, Viral Video Marketing, but I thought I would add another one to show you how easy it is to CREATE VALUE and have fun at the same time.

Today’s video is called Evolution of Dance. If you haven’t seen this yet, you’ll have tears in your eyes and a sire stomach from laughing. It’s THAT FUNNY…

So what is the Internet Marketing Strategy in all this fun and games?

There are more than one.

• You want to make business FUN, especially in a recession when people are feeling depressed and demoralised.
• You want to create a REASON for people to come back to or REGISTER on your blog.
• By getting people to come back to your blog, your SEO rankings go up. It helps when you get people to post comments and create a ‘community’ around the blog.
• Creating value has many forms. One of them is laughter. It’s often overlooked, but it’s up there in Exponential Marketing Strategies.
• You don’t have to create the content. You can leverage someone else’s, but you want to leverage it intelligently – like getting people to a BLOG POST rather than sending them directly to YouTube.

There are more, but you’ll have to come back for those on another day!

Onward and upward!
Dr Marc Dussault

Australia’s #1 Exponential Growth Strategist

P.S.

If you come across any great videos like this one, let me know by posting a comment on this blog and I’ll give you a one year’s subscription to the Wizard’s Wisecracks™ valued at $47.

“FACT: 5% Of The People On The Internet Make More Than The Other 95% Combined”

Come and learn the time-tested, proven techniques, tips, tactics, skills and strategies the top 5% use that you can customise and optimise on your website, starting in as little as 24 HOURS.

This one-day event usually only for our Platinum and Diamond Members is restricted to only 30 participants – register now while seats remain available.

Find out what successful Internet Marketers do to get FREE traffic to their websites and get MORE people to BUY from them than their competitors.

This is a short post because we expect the event to sell out just like our August Bootcamp did.

This is a PREMIUM EVENT and one of the last opportunities to attend an event at this price point.

Onward and upward!
Dr Marc Dussault
Australia’s #1 Exponential Growth Strategist

P.S.
There are previews for this event – they’re $97/person.

That’s how powerful these strategies are – even the preview isn’t FREE. Everyone else gives their previews away for free – because they have to.

This one-day event doesn’t even have a money-back guarantee. How bold is that?

It’s to make sure we only get the MOST COMMITTED PEOPLE who want to take home an extra $50,000 to $100,000 next year without working longer hours. In fact the primary objective of this one-day event is to instill in you the PASSIVE INCOME PHILOSOPHY and TACTICS of the top 5% who have their websites running on auto-pilot…

We’re only looking for 30 people to join Bootcamp attendees – that’s how exclusive this event is. Don’t forget, there aren’t a lot of people in the top 5% – I figure that’s about 30 people.

If you’re scared by the current credit crunch, market meltdown and stock market roller coaster, you’re not alone. These are turbulent times.

To survive and thrive in these tough times, you need to have an Exponential Mindset™ which means you need to think and act antimimeticisomorphically. Which means doing out-of-the-ordinary things that create extra-ordinary results.

For example last night I held one of our closed-door Boardroom Briefing Sessions and I showed a photographer how he can create $200,000 in CASH SALES without taking another picture and a young lady how she can launch her business with NO MONEY DOWN, with a 3 weekend part-time effort to create a positive cash flow business so she can quit the job she hates.

That’s all good as we say, but what does that have to do with YouTube and decreasing your sales cycle?

Great question!

I am all about shifting people’s mindsets to get exponential results…

There’s this thing called YouTube that is a priceless marketing and sales tool that is TOTALLY FREE.

I can talk for hours and hours about getting you out of the entrepreneurial jail, but guess what?

You can SEE for yourself in LESS THAN 2 MINUTES by watching the YouTube video below.

So why would I waste time when I can cut to the chase and SHOW YOU THIS?

Do you get how poweful this is?

If you feel TRAPPED in your business or with your websites that are not making money – BREAK OUT NOW!

Get an Exponential Mindset™ that gets you to think DIFFERENTLY so you get DIFFERENT results and you can get out of the box that has held you prisoner.

LITERALLY.

This is NOT a metaphor – it’s REAL LIFE.

That’s what I do. I teach you to break out of your ‘jail cell’ of mediocre results to think like ‘Sofia the Beagle’…

That is the Exponential Power of the Internet to compress your Pathways To Profits™ – when you have an Exponential Mindset™.

Want to break out of your prison? Click here to book into one of our closed-door Boardroom Briefing Sessions in Sydney or Melbourne in the next 2-3 weeks…

Onward and upward!
Dr Marc Dussault

P.S.

When you start to Unleash the Exponential Potential™, it’s amazing how easy it gets – people like Daniel Pinter will send you YouTube videos like this to HELP YOU GROW YOUR BUSINESS FOR FREE… Because they want to help you.

Of course you re-pay the GIFT with a mention and hypelink like this one http://www.btechnologies.com/ so you can get to KNOW what Daniel Pinter does so that the next time you need his services – you call him instead of his competitors.

Are you getting a sense and feeling of how much momentum you can create by doing this? The best thing is it’s easy and it’s TOTALLY FREE!

Ka-Ching!

Every once in a while a SIMPLE TEST produces an incredible result – one that defies description.

This ONE TEST which you can do on your website that sells products or services will cost you $97 and take less than ONE HOUR to implement.

I turned $97 into WAY more than $10,000 in less than 3 months.

The beauty of the strategy/tool is it’s dirt cheap AND super simple to implement.

Want to know what it is?

You’ll have to post a comment on the blog to find out. The comment needs to be ONE thing you learnt or deployed as a result of this blog – I will send you a direct e-mail that reveals what this tool is. Think you know what it is?

You don’t I have never presented of discussed this even with our Platinum Members… They will find out about this next week in a PRIVATE e-mail… and ONLY if they are Internet Mastery Platinum Members!

Onward and upward!
Dr Marc Dussault

P.S.

Let me be crystal clear – this is a disarmingly simple and easy tool that converts SALES that you otherwise would not get…

For $97 it’s a bargain. I make no money from telling you what it is – $97 is what it costs to buy and deploy.

This is NOT a trick, just a cool way to find out who’s engaged and who isn’t on this blog.

It’s also a cool way to get comments on the blog – you give me something of value that I can share with other subscribers and readers of this blog and I reciprocate with this strategy/tool that I know you’ll find as profitable as I do!

The easiest way to get more clicks is to WRITE your URL more legibly.

www.SpeedStudyForBusiness.com will out-click www.speedstudyforbusiness.com.

www.MarcDussault.com will get MORE visitors than www.marcdussault.com.

It is even more the case with long URLs like…

www.ExponentialPrograms.com/Internet and www.exponentialprograms.com/internet.

Make sure you use this simple, easy and free technique and watch your click-throughs improve INSTANTLY!

Onward and upward!
Dr Marc Dussault

P.S.

Another technique that can help that you might want to test is to use hyphens…

www.Get-Better-Grades.com

I know – it’s simple and you might want it to be more complicated. STOP IT!

I’m serious – watch the YouTube video and take the advice seriously – STOP IT!

Stop making your Internet strategies more complicated than they need to be.

“The Internet is the easiest thing that is hard to do.”

That’s only because 95% of the population makes it that way. The 5% who make it simple and easy make MORE than the 95% combined – Ka-Ching!

Think about it – do you want MORE complexity or MORE money in your bank account?

Yes, that’s right – I have an exponential strategy to get 10% more suspects and prospects into YOUR database today.

They are already there, you just don’t know it.

That’s right – they are there, but you can’t find them.

When you search for people with e-mails, they’re not there.

When you search for people with mobiles to SMS them, they’re not there.

When you search for people in New South Wales, they’re not there.

But they’re there.

But you can’t find them.

Confused?

Let me explain.

Chances are your database is not 100% clean and tidy. That means you have data in the wrong places and when you’re searching, you can’t find what you’re looking for.

The solution is for you to do a data cleanse.

I’ve used the services of Birendra Shah – he’s on Guru.com, his ID is 1029306.

He cleans all our data – based on Australian standards and rules for phone numbers, addresses, etc.

He will make sure that:

• States are correctly and uniformly identified (NSW instead of N.S.W. or NewSouth Wales or N South Wales, etc.)
• ALL phone numbers are formatted correctly and additional digits, spaces, parentheses and hyphens are removed.
• Mobiles are all in the MOBILE column and NOT in the PHONE column – if they are not in the MOBILE column, you can’t do an SMS campaign to them!
• He’ll make sure that addresses that can be, are completed – for example all postcodes 3000-3999 will have ‘VIC’ added to the STATE field.
• Duplicate phone numbers are removed.

The net effect of doing this means you will ‘GAIN’ as much as or even MORE than 10% suspects and/or prospects from WITHIN your database.

We recently did exactly this exercise and ‘found’ 600 new mobile numbers, we ‘completed’ more than 800 addresses that we could now send postcards and event invitations to.

This is a priceless improvement that costs as little as $100 for a small database and not more than $500 for a larger one.

Contact Birendra and get it done right away – you’ll be glad you did.

Onward and upward!
Dr Marc Dussault

P.S.
Of course there are additional benefits to doing this – for example it simplifies the removal of duplicate entries which will save you MULTIPLES of the clean up. It will help you see your information more clearly as you quickly scan reports and e-mail campaigns.

You’ll be able to quickly spot the errors and/or omissions quickly and easily.

You’ll feel more confident about the data you have. That will be reflected in better customer service and satisfaction.

It’s one of the least expensive and easiest things to do that will make an IMMEDIATE DIFFERENCE to your results starting TOMORROW when you get your cleaned data back.

Another advantage of doing is that it forces you to focus on your data – exactly where you are – that is how many phone numbers, e-mails and addresses you actually have. It’s called having a datum or benchmark.

In a year from now, you’ll be able to gauge your progress.

We do this on an on-going basis, every time our database increases by 100% or so.

You can also take this opportunity to combine your outlook, Excel spreadsheets and database for the ‘Double Whammy™’…

That is, if you really want to Unleash The Exponential Potential™ within your database!

This is going to be a short post, but quite powerful.

I have what I call the Dr’s Daily Distinctions that I send every day to our Platinum, VIP and Gold Momentum Members.

Within the distinctions are several exercises, challenges, tests and lessons.

Ronnlynn Bartosch completed one that I thought was valuable enough to share with you. It’s about being succinct, to the point and adding as much value as possible. Below are her 3 points, extracted from a 40-page document.

Capitalise domain suffix and initial letter of each word in domain name = easier to read and remember! eg EasyLifeEbooks.com

Cut clutter from copy: use keywords and phrases (including derivatives) = improved SEO e.g. Discount car dealership, dealership, dealer.

Place link to your website in Wikipedia ensuring topic is related to your website = free traffic. No topic relation = removal for spamming.

So whaddaya think?

Powerful stuff eh?

Onward and upward!
Marc

P.S.
Of course you can do the same exercise – post a comment and we’ll see how you go. I know it looks easy, but it’s not.

Go ahead and see what happens!

I dare you.

That’s right – I dare you.

It’s NOT as easy as it looks – trust me, I’ve been doing this for 20 years. EVERYONE thinks it’s easy UNTIL they try it.

Go on, impress us with your brilliance – we want to see it.

I’ll link your comment so you get the TRAFFIC back to your site…

We’re co-sponsoring an Internet survey with Marketing Results of Brisbane.

This is one of the most extensive Internet Surveys of its kind to be done in Australia.

It’s all about finding out where you stack up…

Click here to take the survey now!

If you don’t think you have 8 minutes to invest to learn more about Exponential Internet Strategies, doesn’t that tell you something?

The Internet is truly exponential. It can produce amazing results – most importantly is give you back your time, your life, your family.

It can do that by working 24/7/365 for you instead of you working your butt off trying to make a quid.

But that doesn’t happen UNLESS you know the tips and techniques of the pros that will be revealed in this final report – PLUS you’ll get to see first-hand where you stack up to other Australian SME companies just like yours.

That’s a priceless GIFT I am giving you – the opportunity to participate and be a part of this ground-breaking survey – the
largest of its kind in Australia.

If you’re one of the next 64 people, you’ll also get a copy of the recently published book “Secrets of Internet Entrepreneurs Exposed” valued at $32.95.

Onward and upward!
Marc

P.S.
Just answering the survey is educational and informative. Take a few minutes now to see how you actually stack up…

I am sure you’ll learn a few things that are worth considering.

It’s less than 8 minutes of your time to get access to a report that could prove PRICELESS to you.

Some of the early results reveal:

• Respondents stated that, at the present time, their website is very important for generating sales leads and influencing sales (average XX.84 on a 1-10 scale).
• In two years’ time, respondents predict that their website will be extremely important for generating sales leads and influencing sales (average XX.71 on a 1-10 scale)
• Just XX.9% of respondents monitor website KPIs on a regular basis.
• Only XX.7% of respondents can accurately quantify their return on investment on Pay Per Click (e.g. Google Adwords) advertising.
• Only XX.9% of respondents are actively engaged in conversion optimisation activities.
• XX.4% have an email autoresponder system and use it regularly. Another XX.4% have an autoresponder system but don’t use it regularly.

Aw c’mon! You know you want to know what the stats are.

Respond to the survey and we’ll send you the COMPLETE click-by-click report.

Click here to take the survey now!

Go to www.homedeclutterandfun.com it’s one of the site of Marta and Ruben Putrananda have as part of their Portfolio that they are growing as Internet Mastery Platinum Members.

When you go, make sure you Stumble Upon it.

Then, try to identify as many Exponential Marketing Strategies being used and also make a list of as many as you can that they SHOULD be using.

Post your answers as comments to this blog and I’ll respond to ALL comments/submissions personally with A SECRET GIFT.

The challenge is on!

The question is, are you up for it?!

How do you stack up IDENTIFYING Exponential Marketing Strategies?

This will be interesting…

Onward and upward!
Marc

P.S.
When you PARTICIPATE, the Law Of Attraction will come into play…

Give it a go and see what happens!

Go on, take 5 minutes and see what you come up with.

Some people can’t even add a comment to a blog…

Some people never heard of Stumble Upon…

Some people don’t know what an Exponential Internet Strategy is…

But you’re not some people, you’ve been reading this blog for a while now and you’re ready to step up and PARTICIPATE.

I look forward to your reply and will REWARD you with a SECRET GIFT that will make the next 5 minutes PRICELESS for you.

But NOTHING happens if you do NOTHING.

C’mon. 5 minutes…

Don’t have 5 minutes?

Hmmm.

Interesting. You want to be an Exponential Internet Entrepreneur but don’t have 5 minutes – what does that tell you?

Want to see ANOTHER Exponential Strategy Marta and Ruben DEPLOYED?!?!?

Go to my homepage www.MarcDussault.com and look at the bottom right-hand corner. You’ll see Audio testimonials… That’s Exponential. It took Marta less than 5 minutes to do.

Go on, take 5 minutes now and see how long your list is – be sure to specify HOW each strategy was used!

Today, I’m going to tell you all about an Internet site that gives you a whole new way to generate traffic to your site.

It’s called StumbleUpon.com

StumbleUpon is a recommendation system which uses peer and social networking principles to promote webpages that its users approve of.

It’s a word of mouth system – users rate a site by giving it a thumbs up, thumbs down or neutral on the StumbleUpon toolbar, and can post a review on the site, which also appears on the user’s blog.

StumbleUpon has ENORMOUS potential in maximizing brand exposure.

Here’s how…

You can get started by installing the toolbar, which is compatible with Internet Explorer and Firefox.

Click here to get it for your FireFox Browser.

The NEXT thing you want to do is register your site or blog, by going to StumbleUpon, and using your newly installed toolbar to tag and review it by clicking on the blue thumbs up symbol which has “I like it!” next to it.

Once your website or blog gets StumbledUpon, it’ll usually start to immediately receive visitors from all over the world.

This is FREE and AUTOMATIC traffic.

How cool is that eh?

Yeah I know.

[By the way, today's blog post is an extract from the Wizard’s Website Wisdom™ subscription - For $97 you'd get 52 of these ideas... You can register by clicking here.]

I know.

But then again I’m biased!

But thanks for noticing. I appreciate the acknowledgement. I go through a lot of effort and invest a lot of time and yes money to make sure each and every distinction is valuable.

I know some APPEAR more valuable, but EACH one has within it a catalyst to explode your Exponential Potential™.

Sometimes you just StumbleUpon the KEY that unlocks the vault of profits unleashing a new torrential River of Revenue™ that starts to flow into your bank account…
So let’s get back to StumbleUpon…

What does traffic from StumbleUpon do for YOU?

1. Generate rapid exposure for a specific website, brand or concept.

2. Establish a reader base for your blog VERY quickly.

3. Gain numerous backlinks from StumbleUpon visitors with websites (meaning better visibility with search engines).

Here’s a graph to show you the traffic you can expect! http://www.seomoz.org/blog/stumbleupons-fantastic-ability-to-drive-traffic

One thing you HAVE to do is optimise your site to encourage stumbling readers to stay and take a look around.

Good web design is important for StumbleUpon visitors. The average time spent on a web page can be less than 10 seconds. They tend to look more than they read.

Video, Humor, Web 2.0 and eclectic websites do extremely well with StumbleUpon.

Then you need to convert your Stumblers into feed subscribers.

Here’s how the pros do it:

Offer subscriber-only benefits. If you want to build up your marketing list or feed subscribers, Give away free videos, e-books or other materials that are ONLY available to subscribers.

You MUST NOT violate this claim to exclusivity. Remember the Law of Attraction…

If your content becomes too easily available, it lessens its value. Stumblers are LOOKING for stuff they can’t find anywhere else.

Of course you MUST keep producing great content, to ensure people don’t get turned off and unsubscribe!

Stumblers love competitions – use them to ensure your visitors keep coming back.
You can expect an average of 100 to 8000 daily unique visitors once your web page has been StumbledUpon (or is that StumbleUponed?).

The site Dosh Dosh ran an experiment and the best performance was 2000+ visitors in 6 hours – just think what THAT kind of traffic can do for your site!

There is also another way in which you can monetize StumbleUpon and take advantage of millions of visitors.

Put advertising on YOUR site. Use a good banner company that pays you a good rate. Also try private ad arrangements and negotiate for specific rates.

Use affiliate banners or affiliate text links within your content. I would suggest taking the time to disguise the links to improve your Click Through Rate (CTR).

Use video advertising. Remember, we talked about www.Revver.com that allows you to put up videos and get paid whenever anyone clicks on ads within the video…

Monetized image hosts. Several image hosts allow you to earn money whenever anyone clicks on a thumbnail which leads to the full image on their website.

Use subscription based monetization. An example of this is an online magazine, business networking community or forum which offers a premium section for paying members, kind of like the Wizard’s Website Wisdom™, The Dr’s Daily Distinctions™ or Squash Lessons for Marketing…

Buy sponsored stumbles. You can run an advertising campaign with StumbleUpon and pay 5 cents for every targeted person they send to your website. You can target according to personal interest, history of rating similar sites, location, and demographics such as age and sex.

How cool are those suggestions?

Is you head spinning with new ideas?

Isn’t this great?

I told you a long time ago that the Internet is the ONLY truly exponential tool for your business. The Kaleidoscopic Kombinations™ available to you are literally limitless and boundless.

So don’t stumble along with your Internet marketing – use StumbleUpon to generate traffic and sales!

Onward and upward!

Marc

P.S.
I think you have enough ideas to keep you going, so there’s no need for an extensive P.S. today other than to say if you’re like me, the question is always

“What’s my Next Best Step™?”

That is something we work on with our Platinum Members.

Your Next Best Step™ will be different than mine and will be different tomorrow or maybe even later today.

The question is simple, but the answer can be quite complex. Suffice it to say that the purpose of the Wizard’s Website Wisdom™ is to give you a choice selection that you can decide to pick from, like an exponential marketing menu.

What you want to eat today is up to you.

You are the only one who can know what your Next Best Step™ is…

Is it to…

MAKE money today/tomorrow?

SAVE time?

GET new suspects?

Push existing prospects along your Pathways To Profits™?

CREATE a new River of Revenue™?

BUILD pre-eminence?

GIVE more value to prospects and clients to increase RECIPROCITY?

TEST an assumption?

TRY something new?

Expand your scope and reach?

All interesting questions to determine your Next Best Step™.

If you want help to learn HOW to automatically and systematically take your Next Best Step™, go to the following URLs for the corresponding Platinum Program.

www.ExponentialPrograms.com/Internet

www.ExponentialPrograms.com/Business

———————————–

References:

[Available to the Wizard's Website Wisdom™ subscribers only. These alone are priceless when you want to cut to the chase and get to the information you really need NOW. Membership has its privileges!]

A few days (posts) ago, Gavin Buckett of AGB Solutions told us how he turned a $300 investment into $17,000 of revenue.

That alone produced TWO additional solid leads from THAT BLOG post alone! (If you want new leads, send me your Exponential Success stories!)

The following is an e-mail excerpt from Gavin, giving us another instalment in his success saga…

The KEY DISTINCTION FOR GAVIN’S SUCCESS IS HIGHLIGHTED BELOW…

______________________________________________________________________

Wednesday, April 16th

Hi Marc,

I just thought that I would give you an update on how my Google Adword campaign is going.

I had a meeting today with a company who is based in Sydney (I am based in Melbourne) who found my business on Google and called me. Before I met him, he had self selected AGB Solutions to implement a HACCP system for his business. He had selected AGB Solutions based purely on what he read on my website, and that I was the business to meet his needs, as I was obviously passionate about what I do (check out the landing page: http://www.agbsolutions.com.au/food_safety_programs.php for yourself).

He was in Melbourne for a meeting tonight and scheduled his flight home around the time that I could meet him. We discussed his needs and he reiterated that we were a good fit (he is an importer of quality tea from Germany) and I a supplier of quality food safety management systems. He committed to the project on the spot.

Generally it takes two to three months to have a HACCP system fully certified. As I was his chosen supplier, he was able to fit in with my schedule when I am Sydney next Month for the Virtual Real Estate Empire Building Workshop (I am heading up one day early) and then… offered to prepay the full amount UPFRONT. I normally invoice in thirds at different stages of the project. This blew me away.

Since my last email two weeks ago, I have also had discussions with three other companies, who ALL sound promising. One is a national chain of 16 retail stores with their head office and processing facility in Melbourne. I am meeting them next week; to not only discuss their processing facility, but also to implement systems for their 16 retail stores. This is only in early stages but I am quietly confident that I have already said enough to win them over. ALL from Google Adwords!

I know you like the numbers, so here they are:

My most expensive Adword is…$1.00. My current Google Adword account has cost me about $200 per month over 3 months. Since I set up Google analytics 6 weeks ago, I have had 815 visitors to my site from 15 different countries (688 from Australia). I have had 25 people who I have never met add their details to my data base.

To compare: My current Yellow Pages advertisement is worth $2,400 (about $200 per month as well) and I have had one enquiry, who is yet to commit. Yellow Pages are trying to get me to recommit to 2009. What chance do they have? I now have $20,500 committed revenue and another $25,000 quoted and quite probable (fingers crossed). All from Google! (for the same price PLUS I control this 100% AND can modify my strategy on-the-spot which I can’t do with Yellow Pages)

How would the ad go? Three days for UYMG: $295, accommodation, airfares and transfers approximately $500. $1,400 spent plus three days of drinking water from a fire hydrant to make a possible $45,000.00. PRICELESS. This is 3 months worth of effort. Multiply those metrics over 12 months.

As you say, you do the maths!

I am sure you want to know my current USP for HACCP certification (I have three USP’s now), that includes a number of Dr D’s and Exponential Marketing strategies. It is:

AGB Solutions is Australia’s only food safety company owned and operated by a former Apprentice Chef of the Year who will reveal little known safe food and quality assurance secrets to you if you’re a food manufacturer or distributor who is not big enough to have their own QA manager. You uncross your fingers knowing an outbreak won’t happen to you because we have all the appropriate certified industry skills and scientific knowledge to ensure and GUARANTEE that you will gain HACCP Certification at your first attempt as well as meeting all of your regulatory requirements with friendly, cost effective and practical solutions to ensure your products are safer than your competitors’ and empowering your staff so they never embarrass you (again).

The Guarantee that I offer is:

AGB Solutions is so confident about the HACCP certified programs that we prepare, that we GUARANTEE that your program will achieve certification at the first and only attempt, simply by completing our “11 Point Checklist for HACCP Certification Success”. If the program that we prepare does not pass certification on the first attempt, we will refund you all of the payments that you have already made.

We have worked in and on HACCP systems for almost 10 years. We can offer this guarantee knowing that every single one of our clients has achieved certification at their first attempt and we’re not about to let you ruin our 100% success record!

Thanks for your help Dr D, You rock.

Eat Well. Eat Safe!

Gavin

Gavin Buckett
Founder and Managing Director
A.G.B Solutions Pty Ltd
Post Office Box 1078, Ashwood, Victoria, 3147
Mobile: 0422 922 883
Fax: 03 9813 8349
Web: www.agbsolutions.com.au
Email: gavin@agbsolutions.com.au


P.S.
Now there has to be a P.S. doesn’t there. I would like for Max Ucherek to film me for You Tube.

What is needed for this and what is the cost? As mentioned previously, I would like to do three separate videos to compress my Pathways To Profit. They are:

Video 1: Who is AGB solutions and why should I choose you for our food safety needs.
Video 2: What is HACCP and what are the benefits of implementing HACCP??
Video 3: How AGB Solutions can implement a HACCP System for your business.

I have prepared texts a couple of weeks ago and was going to ask Leela to look over them for me to exponentialise them.

Also, I don’t know if Max can help, but It would be good to have an insert of text while I am talking (i.e. from PowerPoint).

Head down. Bum up.

P.P.S. I was in a business the other day and they had a quote that summarises my approach to your teachings. Remember I was starting pretty low on the knowledge ladder and have made a few blunders that you have pointed out to me. The quote was something like:
If you ask the question, you may seem like a fool for five minutes. If you don’t ask the question, you may be a fool for life.

The reason this strategy is working so well is that Gavin LOVES what he does, is not afraid to SHOW IT and ARTICULATES it in EVERY SINGLE communication with his suspects and prospects. If you START to do the same, you TOO will improve your results in QUANTUM leaps…

This is an excerpt from an e-mail correspondence with Gavin Buckett, a Business Mastery Platinum Member who’s kicking one goal after another. I include it here with his permission, to illustrate that anyone can do this. Gavin’s investment was a measly $300…

Marc,

At present just about all of my new prospects/clients are coming from my website and so far the projected ROI is quite significant.

I want to ensure that I am doing all that I can with my website to maximise my return. It is ironic really. When I was at the 2007 Bootcamp, I deliberately chose not to attend the Stephen Pierce day on the Friday, as I thought that I had no real role to play on the internet. After listening to him for 2 hours I was kicking myself for two reasons: (1) That I wasn’t staying for the Friday and (2) That I didn’t have a web presence.

I now have a web presence www.agbsolutions.com.au and thanks to some of the lessons learnt at UYMG in November this ONE STRATEGY now brings in MOST of my new clients!

Yes lesson learnt indeed and catching up fast.

I have had a huge learning curve since August 2007. I hadn’t even heard of Exponential Marketing Strategies, let alone Stephen Pierce. Leverage was something on a pokie machine and exponential sounded….expensive.

How things have changed.

I have just today had a verbal agreement with a new client in Brisbane, and I am currently trying to encourage a prospect in Sydney and Adelaide to “cross the line”. So far I have gained clients worth an initial $17,000 plus approximately $2,500 per year ongoing from about $300.00 of Google Adwords (to date), with the possibility of another $20,000 currently on the line. The Internet has so far been very,very good to me (touch wood).

Thanks Once again. I am on a wave at present and trying to maximize everything for as long as it lasts.

See you in four weeks,

Eat well. Eat safe!

Gavin Buckett
Founder and Managing Director
A.G.B Solutions Pty Ltd
Post Office Box 1078, Ashwood, Victoria, 3147
Mobile: 0422 922 883
Fax: 03 9813 8349
Web: www.agbsolutions.com.au
Email: gavin@agbsolutions.com.au