Tag Archive for 'Link Building'

Link building, it’s not what you think it is

I have a word that defines what today’s blog post is all about. Antimimeticisomorphism. Simply stated, it means doing out-of-the-ordinary things that create extra-ordinary results with the least amount of effort and lowest cost. It necessarily includes doing things that create indirect benefits.

Links, SEO, Link RegistryLet me give you an example. There is a website registry for Australian Blogs. For a nominal sum, you can get a link with a keyword optimised listing. If you don’t understand Search Engine Optimisation (SEO), you’re going to look at how many clicks it produces and if the number isn’t very high you might think the link isn’t worth the investment…

But here’s the think MOST people don’t understand about the value of links: It’s not the number of clicks that it generates that’s important – it’s what it contributes to your SEO indexing. For example, if you have an Australian Blog, then you want the search engines to INDEX it. Which they will… But it will remain at the BOTTOM of the index unless there is a link that raises its SEO status. What better link than anAustralian Blog  registry link?

Even if NO ONE clicks through the link – the BENEFIT can still be huge.

But if you look at the wrong Google Analytics statistics (Click Throughs instead of overall traffic increase), you will make a poor decision.

This is just one example of some of the common mistakes people make when they don’t understand the basics.

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Link Optimisation Tip

I recently published this 2-minute link optimisation tip to avoid a common mistake a lot of people make.

Did You Drink Your Link Juice This Morning?

Search Engine Optimisation (SEO), getting free organic traffic to your website or blog is all about what Internet Marketers call having link juice. Have you had your link juice this morning?

By now, you already know how powerful links can be when it comes to your search engine optimization (SEO) efforts. Simply put, a link is a shortcut to quickly get you from one website to another. If you can harness the power of the link, you can make your website or blog a force to be reckoned with. That means higher search engine rankings, more traffic to your site, and, eventually, more customers and more money in your pocket.

Ka-Ching!

Link Juice Defined

So you ask, what is link juice? In short, it’s the key to your popularity with the search engines. The more you have, the higher you can rank in the search engines’ results.

To understand link juice, you first need to understand another SEO term: Link Popularity. Continue reading ‘Did You Drink Your Link Juice This Morning?’