Tag Archive for 'LinkedIn'

Things not to do on Social Media – Employee guidelines

Social Media - LogosSocial networking websites have become a popular way to interact with people on the Internet. Thirty-five percent of adults on the Internet now have a profile on at least one social networking site, and 51 percent have more than one. Three-quarters of users between the ages of 18 and 24 have an online profile.

Facebook, MySpace, LinkedIn, Friendster, Urban Chat and Black Planet are just a few of more than 100 Web sites connecting folks around the world who are eager to share their thoughts and feelings.

The use of social media at work presents new opportunities to employers, but also new responsibilities. One is how to manage the amount of time employees spend using the sites and how it is affecting workplace productivity.

Here are some recommendations relating to what employees should not be doing/sharing on social media sites:

  1. Don’t share too much information – It’s very easy to get caught up in the social aspects of sites like Facebook, but what you choose to share is there for all to see if you don’t limit who can view your information.  Sharing personal information with strangers can be dangerous business, and there are some things you should definitely put on your “do not share” list. With Twitter, you can tweet a half dozen times per day and be fine. With Facebook Business Page, once a day should be enough and the same goes for LinkedIn too.
  2. Don’t say you hate your job – You may not like your job or your boss but complaining about it on social media is not going to go down well when your boss finds out.
  3. Posting information when your profiles are linked to more than one site – You may post something innocuous on one site, but then it’s linked to your LinkedIn work profile and you’ve put your job at risk because of that posting.
  4. Failing to keep secrets – News about your workplace, for example, a planned expansion or project should be kept private and under wraps. For instance, broadcasting your visit to a competitor’s client might hurt your company’s chances of securing new business.
  5. Avoid being negative – Negative comments on social media about fellow employees, your employer or customers lowers the reputation of the company and its customers.  You should showcase the success of your colleagues, your company and not just your own achievements and accomplishments.
  6. Social Media - Anti SocialDon’t get into an argument – A difference of opinion is OK; a full-blown argument is definitely taboo. If you want to descend into mud-slinging, just remember, on the Internet, you can’t take it back – it’s permanent and will remain there… forever!
  7. Don’t boast – It’s OK to let people know you just got promoted or you just got a brand new car but be subtle – and grateful. Humility goes a long way on social networks.
  8. Don’t get personal – Just because you have some dirt on the office manager or another colleague, it doesn’t mean  you have the green light to share unflattering gossip online. Do unto others as you would have them do unto you is the perfect maxim for social networking.
  9. Don’t share the fact that you are planning to take a sick day on social media! And don’t share photos of an event that reveals that you were not sick that day. (Note: What the $##@$#$ are you doing taking a (fake) sick day in the first place? If you want a day off, ask for it and schedule it with your boss. Have some self-respect!)
  10. Don’t use social media for posting defamatory or discriminatory messages – Be aware that social media can be used for cyber bullying and harassment purposes, so avoid posting offensive or threatening comments.
  11. Do not breach confidentiality – Unauthorised disclosure of company information via social media sites could include details relating to profit/loss, potential redundancies, employee personal information, client details, internal complaints or trade secrets.
  12. Do not repost articles – be careful about sharing posts you have not actually read because headlines rarely reveal the entire story. Read the article before you attach your reputation to it.
  13. Don’t compromise your organisation’s security – visiting social networking sites at work may expose company networks to malware and can help hackers steal identities and data. Hackers are attracted to networking sites because of the potential they see to commit fraud and launch spam malware attacks.

 LinkedIn – LinkedIn is a professional networking site and you should not be doing the following there:

  • Rapid posting – spamming the newsfeed. This is not the place to broadcast links to articles.
  • Post/participate in spam comments. This is frowned upon by all.
  • Participate in flame wars. The opinions on LinkedIn may not be the same as yours so while it may be difficult to hold back and express your opinion, do so in a professional manner.
  • Auto-post from another social channel to LinkedIn. You cannot sync LinkedIn with Twitter; it causes spam and clutter.
  • Auto-post from website feed. You should not auto share every post on social media. Everything you do on LinkedIn will always be taken in a professional way, unlike Facebook and Twitter. LinkedIn is not a publishing tool for broadcasting messages; it’s a networking tool for showcasing yourself as a professional and make people want to work with you, value your opinions and thoughts.

 Twitter is another social networking phenomenon you should be careful with.

  1. You are what you share/tweet – Just use good common sense when sharing on social networks. The Internet is now the track record of your life. Don’t share something that you don’t want to be left as a representation of you. But don’t let this stop you from making yourself known on issues and things that matter. Having no voice pertaining to certain things that your business stands behind could be worse than a few people disagreeing with your own beliefs. Be proud of who you are and represent as a business, but make sure that you know what image you’re crafting as a result.
  2. Don’t be needy – No one likes needy people on social media. So don’t ask your Twitter followers to “retweet this tweet please.” And don’t beg your Facebook friends to come “Like” your page. Get creative with the way you do things. You can still accomplish those tasks, but learn how to disguise them.
  3. If you misuse Twitter, let’s face it, everyone will see you for what you are – a TWIT!

 

 

Browser Usage Poll

I’ve already blogged about Linked In Polls,but since it’s quick, easy and free – it’s worth reminding you to consider polling your clients and asking them questions that your other clients might be interested in. This poll for example is interesting because I am not a user of Google Chrome and didn’t think that many people were using it. Of course this is a VERY small sample, but still surprising. What I really like about the Linked In Polls is their outstanding graphics… Don’t you agree?

Poll Browser Use

Virtual Autopsy

This blog’s main focus is Internet Mastery - anything that has to do with the Internet for business purposes. Today’s YouTube video is another example of the strides we’re making with Virtuality – doing things that were once impossible. Watch the video and I’ll get to why this is important for you and your business.

The reason this is important to you and your business is… Continue reading ‘Virtual Autopsy’

SEO Tip: Linked In Recommendation Checklist

OK, while I have you here – start or keep giving recommendations to people on Linked In. If you haven’t done it yet – SHAME ON YOU!

Start GIVING them to clients so they will reciprocate and give YOU recommendations. Aim to give 1/day or /week when things are quiet. You’ll quickly start to see activity increase! Make sure when you accept the recommendations they give YOU, that the following are done. You’ll want to make these edits when you RESPOND to the Recommendation, not before. Consider it a mini-checklist.

SEO Tip: Linked In Recommendation Checklist Continue reading ‘SEO Tip: Linked In Recommendation Checklist’

LinkedIn Tip: Post Videos On Your Profile

Don’t think you can post videos on your Linked In Profile? Think again… Read this simple how-to blog post that reveals a quick work-around! First, you’ll need a Google account and then once you create the presentation, you might have to go in and out of your Google account and the Linked In application for the presentation to show up in your list.

This Internet Mastery Blog is all about applying the 1 Percent Improvement Doctrine to your Internet marketing strategies. Every 1% adds up incrementally and exponentially.

Stay tuned for more valuable insights, ideas and secret strategies like this via this blog.

Want to get tips, techniques and strategies faster? Want to get even more powerful insights that would never be revealed for free?

Subscribe to one of our Internet Mastery Programs today and get a quick start on to the fast track to building your online business – thousands have done it, which proves this stuff works!

Facebook A Mirror To The World

I need to say this – Social Networking sites are a mirror of who you are to the entire world. I know you think it’s private, but it’s not. I don’t have time to get into the details, other than to say that the image you project on these sites can be killing your career, business and sales. I just can’t believe the stuff people post on there. Without naming names, there are a handful of people that I have seen post stuff that has totally ‘turned me off’ and in one case lose total respect for that person. I thought she was a professional only to have her reveal herself as an infantile, insecure and self-absorbed person that I would never want to be associated with.

I realise that this is an extreme case, but others are destroying what little ‘persona’ and brand they have by offending or otherwise diluting any social equity they might have built up – then they wonder why they are unemployed or otherwise struggling in business or their careers…

That’s all I really have to say about it in a public forum like this – I just needed to get that off my chest – I’ve just seen too many examples in the past 2-3 weeks to stay silent.

I want to give you 1.2 Million…

I want to give you 1.2 MILLION connections on Linked In. That’s right, when you click on the button below, you’ll INSTANTLY get 1.2 Million contacts in your network. How cool is that?

View Marc Dussault's profile on LinkedIn

Of course if you want to know how to get to 7 million+ contacts in 3 days and then KNOW what to do to turn this amazing tool into VALUE that converts to CASH…

We explain that in our Internet Mastery Silver Momentum Membership Home Study Program… for as little as $97/month.

Check it out and start to make things happen in 2009 – get a head start while your competitors are asleep at the wheel!

Promote Your Linked In Profile Using These Buttons

I’ve spoken about this several time in previous posts, and today Sam Kritsotakis of Eskae Jewellers was asking about how to use Linked In Buttons in his signature file, so here’s where to find them – it’s not that obvious.

Go to your Linked In Account, if you don’t have one by now, SHAME ON YOU! Go to www.LinkedIn.com and create one NOW!

Once in your account, go to your profile and click on the  customised buttons hyperlink as shown below.

Click on the customised buttons hyperlink...

Click on the customised buttons hyperlink...

Promote Your Linked In Profile Using Customized Buttons

Once there, you’ll have multiple options that you can choose from, as shown below.

Continue reading ‘Promote Your Linked In Profile Using These Buttons’

Linked In Strategy You Might Not Know About

Today’s post is about a little known Linked In tool you might want to consider, it’s called the Reading List – it’s a list of books that you’re reading that LinkedIn maintains within your profile. With a 5,000 word comment field, I am sure there is a lot that can be done with it.

I am currently testing it with my first submission with a blatant self-promotional comment that I will edit later on.

I often take notes and extract distinctions that I could quite easily place here and refer to – the question is whether or not LinkedIn will make it easier to access that list in the future…

For the time being, this is a ‘new’ option to consider if you’re looking for that extra 1 percent improvement.

If you don’t know what www.LinkedIn.com is, you really need to subscribe to one of our Memberships, you can start off with the least expensive program, the Internet Mastery Silver Momentum Membership for $97/month simply because NOT knowing this is costing you MORE than $97/month in lost sales, leads and FREE traffic.
Onward and upward!
Dr Marc Dussault

The Exponential Growth Strategist

P.S.

If you’re keen to improve by MORE than 1 percent, you’ll want to check out another Linked In strategy I highlighted on www.AustralianBlogs.com.au that explains how to post your blog on www.Linkedin.com.

As you can well see, each 1 percent improvement on its own is quick and easy. The thing is that it all adds up to FREE traffic that ends up buying from you BECAUSE they know you exist and have something of value to offer.

If they don’t find you, they can’t buy from you.

FREE Strategy To Get To The Top Of Google Rankings

Today’s Internet Marketing Strategy is an indirect strategy that COMBINED with others becomes exponential.

First, it’s important to accept that no SINGLE STRATEGY works in isolation.

Second, without MULTIPLE strategies an EXPONENTIAL outcome is unlikely.

Third, FREE strategies require regular maintenance and monitoring. Today’s is no exception.

I have written about LinkedIn before.

Linked In is a PROFESSIONAL networking site that now has more than 20 million subscribers.

Subscriptions are FREE.

That’s right FREE.

In the Internet Mastery Programs, we teach how you can get to MILLIONS OF CONNECTIONS, but that is not the topic for today.

Today’s strategy is about first getting ON Linked In and once you’ve done that and invited as many people as you can to connect with you, to ENDORSE the people you have been positively influenced by.

By doing so, you create a strong LINK to people who are well connected and as such have a HIGHER ‘ranking’ than you.

By doing this, you create a POSITIVE ATTRACTION effect that you know works from the DVD “the Secret”.

More importantly, this is ONE of the many FREE strategies that increases your rankings INDIRECTLY, but effectively.

On its own, it has little or NO VALUE/EFFECT.

Combined with several other strategies, it adds the 1% that can start to make ALL the difference.

This is another example of antimimeticisomorphic behaviour.

Doing out-of-the-ordinary things that producte extra-ordinary results and profits.

If you know me and want to endorse me, I will reciprocate if I know you.

If you read that last sentence again, you’ll realise that many people will not endorse me without the promise of a reciprocal endorsement…

Many = MOST = mimeticisomorphic people.

Not you – YOU understand the ANTI in antimimeticisomorphism.

The OPPOSITE OF.

YOU want the results others dream of…

YOU know what to do – endorse me if you know me…

View Marc Dussault's profile on LinkedIn

If you need an incentive to endorse me – I am connected to HALF the world’s Linked In subscribers.

Onward and upward!
Marc

P.S.
This is an INDIRECT strategy that can start to make a BIG difference in your rankings and exposure on the Internet.

Most importantly though, it’s about what I call the Exponential Mindset.

Thinking this way BY DESIGN will make a difference.

Acting by DEFAULT will not.

Go on, endorse me if you know me, if not, endorse someone else who has helped you, inspired, coached or mentored you in some way.

See what STARTS to happen.

Best of all, it’s FREE!

More powerful and DIRECT strategies are taught in our Internet Mastery Program events such as the 3-day Bootcamp that is coming up in Sydney THIS August.

Click here to register for the Bootcamp Preview in Brisbane, Melbourne or Sydney.