Tag Archive for 'Long Tail'

Long Tail Marketing Delivers Higher Click Through Rates

I’ve blogged about long tail niche marketing before with a YouTube video that has become a classic amongst the exponential marketing community. Just click on the hyperlink to view it. Even though as a small business, Internet advertising is not something you’re probably engaged in, a recent report by CONTEXTWEB reveals something that I have […]

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Long Tail Niche Marketing Retail Case Study on YouTube

Chris Anderson coined the term Long Tail Marketing in his now infamous book of the same name. It’s a special, unique and massively effective exponential marketing strategy that can create results that baffle the uninitiated. Like ‘Michael the news agent’ who increased his sales to his best customers by a whopping 2,200% in less than […]

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