Tag Archive for 'Mobile Marketing Tips'

The Beginner’s Guide To Mobile Marketing

Mobile marketing - phoneKnowing what the best practices are when it comes to creating effective mobile marketing can seem incredibly complicated and rather daunting to a newcomer. This is especially true if you’re someone who runs a small business and can’t afford to hire a person to take care of it all for you. What are the dos and don’ts of mobile marketing?

Know Your Customer

Knowing the recipient of your mobile marketing is crucial to generate engagement. Make metrics and analytics your BFFs. They will tell you a lot about a person from some very basic data collection. More than ever, the same tools you use for mass marketing can now give you detailed information about the demographics of individual recipients.

For example, thanks to developments in SMS technology, companies that deliver mobile marketing tools (see the SMSGlobal website for an example) can now provide you details about who is reading (or ignoring) your messages.

Tailor Your User Experience

Using the SMS data might tell you that the vast percentage of your online customers are using a particular smartphone or mobile browser to browse and purchase your products. You should definitely use that information to create a user experience that makes using your site or app much easier on those specific devices or browsers. The smoother the experience, the more likely it is customers will return.

Apps Vs Mobile Websites

A startling amount of people don’t really understand the difference between apps and mobile websites. These are very different ways of solving a specific problem. Creating an app for your mobile marketing allows you to target customers using very specific platforms and refining the experience for those devices.

Mobile websites are exactly that: sites that have been designed for use on a smartphone. In both cases, text should be kept to a minimum – communicate in short, clear phrases. You want to get the message across FAST.

Streamline The Purchase Process

81% Of all purchases made on a smartphone or mobile device are driven by spontaneity. That means, if your marketing’s call-to-action can tempt a customer into looking at the item on your online store, your interface needs to lead naturally and quickly to the checkout screen (shopping cart). Reducing as many steps in the purchasing process is a great way to increase sales.

Don’t Be Invasive

When you think about receiving marketing yourself, what’s your least favourite thing about it?

Many people hate the invasiveness of certain kinds of marketing. Mobile marketing can certainly be classed as invasive. You’re muscling your way onto someone’s private phone screen. If you want them to take time out of their day to pay attention to your message, you have to be respectful and value-driven.

When in doubt, always err on the side of a conservative approach. The last thing you want is to stir up a dust storm of controversy on social media sites!

For additional information on SMS Marketing go to 160.com.au to have a look at their SMS Marketing Guide.