Tag Archive for 'New Leads'

Social Media Losing Shoppers

As you must know by now, I am not a fan of Social Media Marketing. I think it’s a monumental waste of time, money and effort. I haven’t held back on this view and it’s simply because it doesn’t make any financial sense for small business to waste countless hours and in some case thousands of dollars on strategies that don’t work.

The research is just starting to come in that fewer shoppers are flocking to social media websites in search of deals and coupons, according to a study released Thursday by the National Retail Federation in the United States.

The number of consumers who reported following retailers on the likes of Facebook, Twitter or Pinterest fell to 51 percent from 58 percent  last year, according to the 2012 Social and Mobile Commerce Study.

I am not saying social media is dead, all I’m saying is that more and more businesses are realising that the inevitable point of diminishing returns is here.

As a small business, you have limited resources and cash. You want to make the most of it. Social media marketing is not where you should be spending it – that’s all I’m saying.

Want to know where you should invest your hard earned money to get your biggest bang for your buck?

Come invest 3 days with me at the Exponential Internet Marketing Bootcamp and you’ll learn how small businesses – just like yours are dominating their market places, growing when others are contracting and laying off staff.

Get 10% More Prospects Into Your Database TODAY

Yes, that’s right – I have an exponential strategy to get 10% more suspects and prospects into YOUR database today.

They are already there, you just don’t know it.

That’s right – they are there, but you can’t find them.

When you search for people with e-mails, they’re not there.

When you search for people with mobiles to SMS them, they’re not there.

When you search for people in New South Wales, they’re not there.

But they’re there.

But you can’t find them.

Confused?

Let me explain.

Chances are your database is not 100% clean and tidy. That means you have data in the wrong places and when you’re searching, you can’t find what you’re looking for.

The solution is for you to do a data cleanse.

I’ve used the services of Birendra Shah – he’s on Guru.com, his ID is 1029306.

He cleans all our data – based on Australian standards and rules for phone numbers, addresses, etc.

He will make sure that:

  • States are correctly and uniformly identified (NSW instead of N.S.W. or NewSouth Wales or N South Wales, etc.)
  • ALL phone numbers are formatted correctly and additional digits, spaces, parentheses and hyphens are removed.
  • Mobiles are all in the MOBILE column and NOT in the PHONE column – if they are not in the MOBILE column, you can’t do an SMS campaign to them!
  • He’ll make sure that addresses that can be, are completed – for example all postcodes 3000-3999 will have ‘VIC’ added to the STATE field.
  • Duplicate phone numbers are removed.

The net effect of doing this means you will ‘GAIN’ as much as or even MORE than 10% suspects and/or prospects from WITHIN your database.

We recently did exactly this exercise and ‘found’ 600 new mobile numbers, we ‘completed’ more than 800 addresses that we could now send postcards and event invitations to.

This is a priceless improvement that costs as little as $100 for a small database and not more than $500 for a larger one.

Contact Birendra and get it done right away – you’ll be glad you did.

Onward and upward!
Dr Marc Dussault

P.S.
Of course there are additional benefits to doing this – for example it simplifies the removal of duplicate entries which will save you MULTIPLES of the clean up. It will help you see your information more clearly as you quickly scan reports and e-mail campaigns.

You’ll be able to quickly spot the errors and/or omissions quickly and easily.

You’ll feel more confident about the data you have. That will be reflected in better customer service and satisfaction.

It’s one of the least expensive and easiest things to do that will make an IMMEDIATE DIFFERENCE to your results starting TOMORROW when you get your cleaned data back.

Another advantage of doing is that it forces you to focus on your data – exactly where you are – that is how many phone numbers, e-mails and addresses you actually have. It’s called having a datum or benchmark.

In a year from now, you’ll be able to gauge your progress.

We do this on an on-going basis, every time our database increases by 100% or so.

You can also take this opportunity to combine your outlook, Excel spreadsheets and database for the ‘Double Whammy™’…

That is, if you really want to Unleash The Exponential Potential™ within your database!