Tag Archive for 'Online Lead Generation'

Online Lead generation

Last week, I blogged twice about how small business owners are generating new leads for free.

The first blog post explained step-by-step how to leverage things you find online to create SEO optimised content. The second blog post demonstrated how, once you adopt an exponential mindset, you can get more new leads for free.

But here’s the thing about blogs, the Internet and free stuff – MOST people read it, get a quick boost of enthusiasm and then go right back to their old (bad) habits.

Not The Graffiti Eaters!

They understand the power of online marketing and organic traffic generation strategies.

Have a look at their recent blog post on why you can’t chew gum in Singapore. It’s a brilliant example of SEO optimised blogging we teach in our 3-hour blogging webinar for small businesses.

The only real difference between people who are successful online and those who aren’t is that successful people do things that work – AND – do them systematically.

Everyone else just sits around “expecting something to happen” magically.

Singapore - no flushingIf you’re a plumber, you jump on this bandwagon and blog about this…!

Can you see how easy it can be to join the thread of an idea and make your blog posts just a little more interesting?

It starts with a thought, followed by a tried and tested system…

But nothing happens unless you do something…

Get New Leads For Free!

Yesterday, I blogged about how online lead generation was quick and easy, with a LIVE example. Today is a follow up with two parts.

The first part is how Lynn Gilmartin had a fabulous experience floating and video blogged about it. Inner Outer Health is a client of ours and its owner, Lena Yammine was gobsmacked when she saw the video as was I. You have to take a look at the video, it’s so natural, authentic and genuine – Lena could not have paid for a better testimonial!

Lynn Gilmartin - Floatation TankClick on the image or on the hyperlink to see Lynn Gilmartin’s video on her Floatation Tank Experience.

The lesson here is that we tech our clients Exponential Marketing Strategies that are based on high-integrity, long-term value creation principles that once adopted, become exponential due to the sheer force of the Law Of Attraction. Paying it forward reaps dividends for months, years and decades to come.

One of the problems with modern life and technology is that “some” people forget we are still HUMAN and still act and react as humans do…

A testimonial like the one Lynn created for Lena is literally PRICELESS.

I am sure, after visiting Lynn’s website she totally gets it. I mean c’mon – read about her amazing journey… WOW!

Isn’t it amazing how “some” people get this stuff and others struggle?

The reason for my blog post today is to SHOW you how you can get new leads by adding value and leveraging the Internet as a HUMAN CHANNEL, to communicate with your audience. As you do that, you WILL reap the benefits, one click, one client at a time.

If you want to learn how you can start to attract more ideal clients like Lynn to YOUR business – have a look at a bundle we put together for you to help you generate more online leads effortlessly.

Once you do that, you’ll fully grasp the value of the FREE BONUS that resides on the next page…

Continue reading ‘Get New Leads For Free!’

Lead generation the easy way

Today’s blog post is special. I know you hear that a lot, but bear with me and determine for yourself if what I  reveal below is valuable, maybe even priceless for you.

In today’s world, we know you have to be online to get new leads and you have to have a preeminent presence NOT to lose the sales that are on their way to you. I know it sounds harsh, but if your website sucks, prospects are going to avoid you, simple as that. Prospects who were considering purchasing from you will now buy from your competitor.

That’s pretty obvious, but so is lead generation – but then again is it really?

The fundamental building block of online lead generation is Search Engine Optimisation (SEO). The problem is how to do it EFFECTIVELY and EFFICIENTLY.

Effectiveness comes from doing the right things and efficiency from spending the least amount of time, effort and/or cost doing it.

So what’s so special about today’s post then?

Glad you’re still reading and interested.

First of all, I want you to click on this link —> it’s a Funny Puppy Video. Go have a look and then come back here…

Continue reading ‘Lead generation the easy way’

Organic search and click-throughs

According to recent studies, search engine users overwhelmingly click on organic results as opposed to paid ads by a whopping margin of 94 per cent to 6 per cent.

One study looked at both branded and non-branded search queries. On branded searches, the top search result received the most clicks, which makes sense, considering the search is likely to be navigational in nature:

  • Result 1: 80%
  • Result 2: 6%
  • Result 3: 4%
  • Remainder: 10%

On non-branded searches, however, the data indicates searchers are more willing to go well beyond the top 3 results (more than 50% of the time!):

  • Result 1: 35 %
  • Result 2: 15 %
  • Result 3: 11 %
  • Remainder: 39 %

With the natural tendency for users to trust organic listings over the paid counterparts,  one has to wonder why small businesses aren’t improving their SEO rankings to get listed higher and more frequently for the keywords their suspects and prospects are typing into Google.

The best part of all of this is that organic search results are essentially free – once you know what to do, it’s quite easy and a lot less effort than the alternative – Making enough money to pay for paid listings!

If you want to know how to turn browsers into buyers or leverage blogging for a small business, click on the hyperlinks or contact us.

We’ll tell you what your web design company won’t tell you….

Social Media Losing Shoppers

As you must know by now, I am not a fan of Social Media Marketing. I think it’s a monumental waste of time, money and effort. I haven’t held back on this view and it’s simply because it doesn’t make any financial sense for small business to waste countless hours and in some case thousands of dollars on strategies that don’t work.

The research is just starting to come in that fewer shoppers are flocking to social media websites in search of deals and coupons, according to a study released Thursday by the National Retail Federation in the United States.

The number of consumers who reported following retailers on the likes of Facebook, Twitter or Pinterest fell to 51 percent from 58 percent  last year, according to the 2012 Social and Mobile Commerce Study.

I am not saying social media is dead, all I’m saying is that more and more businesses are realising that the inevitable point of diminishing returns is here.

As a small business, you have limited resources and cash. You want to make the most of it. Social media marketing is not where you should be spending it – that’s all I’m saying.

Want to know where you should invest your hard earned money to get your biggest bang for your buck?

Come invest 3 days with me at the Exponential Internet Marketing Bootcamp and you’ll learn how small businesses – just like yours are dominating their market places, growing when others are contracting and laying off staff.

Why do farm tractors have large rear wheels?

Have you ever wondered why old farm tractors have super big rear wheels and tiny little ones at the front?

The same can be said about “what’s the point of having a business blog?”

You might not be a farmer and might not care why the rear wheels of an old tractor need to be that big, but in business, you can’t afford not to know why blogging has become so important for lead generation.

That’s why we’re staging a 1/day workshop called Business Blogging For Sales Lead Generation on the Gold Coast, Sydney and Melbourne.

But then again you could go back to the paddock and give plowing a go…

Internet Lead Generation, Business Blogging, Web Leads