Tag Archive for 'Personalisation'

Personalised Emails

According to a recent survey, personalised emails generated 42.7% more click-throughs on average to the web copy than non-personalised email. Personalised emails generated 403% more sales on average than non-personalised emails. Personalised emails generated 42.8% fewer un-subscribes on average than non-personalised emails. Should you expend the effort to personalize your emails? You should TEST to […]

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