I recently published this 2-minute link optimisation tip to avoid a common mistake a lot of people make.
Tag Archive for 'Search Engine Optimisation'
With Google Caffeine, Google now analyzes the web in small portions and updates its search index on a continuous basis, globally. As they find new pages, or new information on existing pages, they can now add these straight to the index. That means you can find fresher information than ever before—no matter when or where it was published.
Google Caffeine
Google Caffeine allows the indexing of web pages on an enormous scale. In fact, every second Google Caffeine processes hundreds of thousands of pages in parallel. If this were a pile of paper it would grow three miles taller every second. Google Caffeine takes up nearly 100 million gigabytes of storage in one database and adds new information at a rate of hundreds of thousands of gigabytes per day. You would need 625,000 of the largest iPods to store that much information; if these were stacked end-to-end they would go for more than 40 miles.
That’s what happens when you drink too much caffeine – you get hyper!
Ray Keefe of Successful Endeavours came across new data that shows Google searches are getting longer and more specific. Attached are a few pointers on how you can adapt.
The data reveals that the percentage of clicks based on search term length is changing. Clicks made through searches over eight words grew by 8.3%, with searches over seven words growing by 5.3%.
In contrast, clicks made through searches using one word fell by 1.1%, with clicks made by searches over two words falling by 1.5%. Searches using three words remained flat.
The data isn’t surprising as the growth of the Internet as a business tool results in more users searching for more specific data, such as brands and product names.
Google reports that 20% of searches are absolutely brand new, meaning they have never been typed into the search engine before. Users are having to think about being more specific to get through jargon and get to what they really want.
This is important for you, as you must think about what keywords you can use in order to show up in as many searches as possible when your target market is looking to acquire your product or service.
One of the biggest trends ignored by small businesses is search-by-location. You must start to use keywords relating to your location, as users are more and more searching for specific brands and products by suburb.
Not enough small businesses think about ranking for their suburb name, which is an extremely easy thing to rank for and people will use it in very specific searches. This is necessary even though Google is getting better with that sort of thing, with both maps as well as business listings.
At eight words, which is pretty high, think about the things people would be searching for and the combinations they would prefer…
That means you must consider what you think users will be searching for and that means not just what you think should be an appropriate keyword.
For example, Qantas probably use the keywords cheap flights, but they aren’t targeting cheap air fares. Similarly, you might want to use the words “cheap accommodation” but also consider most people won’t type that into Google, chances are they’ll type in “cheap hotels” or “cheap motel”.
As I’ve explained in previous blog posts, you must not get obsessed with adding as many keywords as possible, but instead should add the right types of keywords.
Google Adword strategies are beyond the scope of this blog post, I just wanted to highlight that BECAUSE searches are getting longer, you need to keep that in mind…
You can thank Ray Keefe of Successful Endeavours for the initial source of information – by going to his site and having a look around – that’ll help his SEO!
OK, while I have you here – start or keep giving recommendations to people on Linked In. If you haven’t done it yet – SHAME ON YOU!
Start GIVING them to clients so they will reciprocate and give YOU recommendations. Aim to give 1/day or /week when things are quiet. You’ll quickly start to see activity increase! Make sure when you accept the recommendations they give YOU, that the following are done. You’ll want to make these edits when you RESPOND to the Recommendation, not before. Consider it a mini-checklist.
SEO Tip: Linked In Recommendation Checklist Read More »»
How country specific domain names effect SEO and Google AdWords performance
Many people ask me what implications “domain name class” have on SEO and Pay Per Click (e.g. Google AdWords) rankings and results.
“Domain name class” is another word for “Top Level Domain”, or the extension on the end of your domain name (e.g. .com, .net, .com.au). In particular, you should know the implications that country code top level domains (or ccTLD for short) can have on your search engine marketing efforts.
ccTLDs and Organic Search Engine Optimisation
Should your “main” website URL be a .com.au if you’re primarily targeting Australia?
This is one of my pet peeves, along with the misuse of apostrophes. Fluff your pillows all you want, but stop fluffing your words. You are losing priceless SEO (Search Engine Optimisation) value AND losing countless suspects and prospects that would otherwise jump into your boat. Get prospects to convert into paying clients with better articulation and choice of words.
Please excuse the expression but the following statements SUCK. There I said it. I feel better now.
Search Engine Optimisation (SEO), getting free organic traffic to your website or blog is all about what Internet Marketers call having link juice. Have you had your link juice this morning?
By now, you already know how powerful links can be when it comes to your search engine optimization (SEO) efforts. Simply put, a link is a shortcut to quickly get you from one website to another. If you can harness the power of the link, you can make your website or blog a force to be reckoned with. That means higher search engine rankings, more traffic to your site, and, eventually, more customers and more money in your pocket.
Ka-Ching!
Link Juice Defined
So you ask, what is link juice? In short, it’s the key to your popularity with the search engines. The more you have, the higher you can rank in the search engines’ results.
To understand link juice, you first need to understand another SEO term: Link Popularity. Read More »»
There are several reasons why you want to have a blog. You can review the recent posts on AustralianBlogs.com.au to find out what they are. With that being said, quite a few people have been excited about my blog posts, asking how to use them to their advantage. Here’s how:
Traffic Building Tip
I recently uploaded two YouTube videos that are ‘product’ description videos for my Marc-Ka-Ching Kube™, definitely a long tail niche marketing product.
BEFORE I even posted the videos on my site, there were 16 views of the first video with NO effort at all. The second one is a ‘non-publicised’ video for people who buy the Marc-Ka-Ching Kube™ that IS public on YouTube.
Having people automatically view videos is pretty cool by itself, but more importantly what the video does for me is increase the visitor experience ON THE PAGE. A 21 second video increases the visitor experience by orders of magnitude.
Search engines such as Google love that. They know that if people stay on a page LONGER, it’s a BETTER PAGE = a higher ranking.
Bottom line, every 1 percent improvement counts because it adds up at the end of the year!
Onward and upward!
Dr Marc Dussault
Australia’s #1 Exponential Growth Strategist
P.S.
Did you know that 5% of Internet Marketers make more than the other 95% COMBINED? It’s a startling statistic, one that you can reverse for yourself by attending our Internet Millionaire Marketing Event in Melbourne on Saturday 6 December 2008.
“The Internet is the easiest thing that’s hard to do.”
This blog has lots of FREE advice, imagine what I can teach you in a full 8-hour day!
