Tag Archive for 'Shift Happens'

Shift Happens

We all know SHIFT HAPPENS. But wouldn’t it be nice to have 20/20 Foresight?

Consider these digital disruptions:*

  • The world’s largest taxi company owns no taxis (Uber)
  • The largest accommodation provider owns no real estate (AirBnB)
  • The biggest communication companies own no infrastructure (networks) (Skype, WeChat)
  • The most valuable retailer has no inventory or stores (Alibaba)
  • The most popular media owner creates no content (Facebook)
  • The fastest growing banks have no money (SocietyOne)
  • The world’s largest movie house owns no cinemas (Netflix)
  • The largest software vendors in the world don’t write their own apps (Apple and Google)

SHIFT HAPPENS … At an unprecedented rate. Click on the hyperlink to see how the world has changed just since 2006 when the video was created – SHOCKING!

* Thank you to Andrew Powell of Montreal, Canada for submitting this amazing list!

Marketing Mistake: Less Is More

Today’s exercise is the comparison of two YouTube videos. I’ll ask you to watch BOTH before you click on the Read More button that reveals WHAT the exponential difference is. This will take you 15 minutes, but it’s going to be well worth it. It’s an exercise that (1) You want to do in its entirety. If you cheat, the LESSON WILL BE LOST. (2) You want to set aside UNINTERRUPTED TIME to do this.

Here is the first video. Watch it from start to finish.

Here is the second video, watch it from start to finish.

Now, ONLY CLICK if you’ve watched BOTH versions. Continue reading ‘Marketing Mistake: Less Is More’