Tag Archive for 'Write Copy That Sells'

SEO Tip, Fluff Your Pillows, Not Your Words

This is one of my pet peeves, along with the misuse of apostrophes. Fluff your pillows all you want, but stop fluffing your words. You are losing priceless SEO (Search Engine Optimisation) value AND losing countless suspects and prospects that would otherwise jump into your boat. Get prospects to convert into paying clients with better articulation and choice of words.

Please excuse the expression but the following statements  SUCK. There I said it. I feel better now.

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