The website of a business is the bread and butter if you will. Absolutely everything is done online now, and for a business, it really is the place to be. But, considering everyone relies on the internet so heavily, and it will be the number one place that your company gets its sales from, you don’t want to be doing anything wrong. Even if your website is down for just a minute, it can still massively disrupt the sales that you make for that day. It’s not even downtime that companies struggle with, there are some serious mistakes that a few of you might be making, without even realising that you’re making them. Before they go as far as to damage your website completely, let’s explore a few common failures, and how you can avoid them!
Failed Protection
This is the biggest one that we want to talk about. Think about how many people you have visiting your website every day. Whether it’s 500 people, or 5, you still have people coming through your website. Now, think about how many of them input personal data into your website. Whether it be something as simple as their name and address, or something a bit more serious such as their banking details. It’s part of the E-commerce chain, all customers will have to do it if they want to buy something from you. But, think about how many of these customers are protected. Even something so simple as ssl certificates running out can create a big problem for your customers. It takes down the brick wall that was protecting your customers details, from the hackers trying to get in. And you best believe that some hackers are trying to get in. If they see a window where your SSL certificates are down, they will pounce! Keep your customers safe by always having up to date SSL certificates, firewalls, and an excellent server that’s managed 24/7, and with its own safety in place.
Failed Design
The design of your website is going to play a big part in the happiness of your customers. If they’re using a website that’s sub par, and with many design faults, they’re going to click off quicker than they clicked on. Even if your design started off perfectly fine in the beginning, it’s easy enough for it malfunction later on down the line, which is why it’s so important that you have a trustworthy web developer who is going to be able to fix bugs for you. The worst design flaws are ones that stop customers from paying, signing up, or browsing your website altogether. If buttons don’t work, or information doesn’t input properly, you’re only going to lose out on custom. Our advice is to test, test, and test again, until you know that you’ve got a website that’s going to be perfect for your business. There are some really good web developers out there that can completely transform your website if what you’re looking for is to go down a completely different vibe.
Failed Marketing
If you haven’t marketed your website on its own at all yet, then you’re not doing this whole website thing right. So, you want your website to be noticed, and you want your business to be noticed in general. But, how many companies would you say that your website is going to appear ahead of. We’re not talking about the really minor league companies who are just starting out, we’re talking about the big boys who you’re looking to beat. The chances are you’re going to say none of them, and we’re not surprised. To get noticed within a search engine, you’re going to have to do some extensive SEO marketing. If you’re not doing SEO, then you’re failing at the website game. SEO will take you to the top, generate organic leads, and improve the flow of traffic to your website. We highly recommend that this is something you check out!
Failed Improvements
Finally, and maybe most importantly, if you’re not improving your website, you’re not going to get anywhere with it. Each year, or even every few months, you should scour your website for things that you should improve. Whether it be because other companies have shown you handy little tips, or whether you just don’t like what you’ve got in front of you. Website improvements can fail if you just don’t do them at all, or if you try to over complicate your website. So, stick to simple and subtle changes when you design your B2B website, but ones that are going to make a big difference for you.
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