Why ECommerce Is More Important Than Ever

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The current global pandemic has already caused massive changes across the world. This has had a significant impact on businesses, trading and how the consumer behaves. In America alone, nearly 95% of the population has been affected by a quarantine. Businesses have been forced to shut their doors, leaving their companies only way of dealing with the consumer, online.

In the US, year-on-year revenue growth has peaked to 68%. This is much higher than the previous peak seen in January of 49% if you combine the US and Canadian e-commerce orders, you can see a 146% growth across all online retail orders. This shows that the consumer is changing rapidly. The question is, will this fall once the pandemic is under control and companies can go back to operating as usual? Or, will the pandemic change the way businesses work and the consumer buys?

Now is an essential time to ensure that your business offers a good eCommerce experience to your consumer and your suppliers. It’s wise to speak to an expert and get advice on your current status. You may find you are doing everything right but discover ways of pushing it forward even more, which will help increase turnover. Having an outsourced expert to run through your site, as a consumer, can highlight any issues which could be causing your customers to leave items in their cart and shop with someone else.

If you run a small business, it is worth talking to Shopify experts who can help you make the most of your online store. Although many smaller companies choose to create their own websites and online shopping sites using templates created by coders, it’s possible you aren’t maximising your opportunities. A small investment now could lead to higher turnover. Especially if you don’t understand SEO, a specialist could help drive more traffic to your site.

Mobile optimization is vital, as 72% of consumers use a mobile device to shop. You might have a stunning website that offers a simple experience on a desktop, but if this becomes clunky and awkward on a mobile, then you will lose consumers and see a loss in revenue.

Although the pandemic has been responsible for this sharp rise in online shopping, the general feeling amongst experts is that it has changed our buying habits for good. While the current quarantine orders look set to be lifted in the coming weeks or months, it’s likely we won’t see a huge rush of consumers heading to stores. Many people feel a lack of confidence due to their health and will stay away until there is more evidence that it is safe to return to normal life.

We live in a digital era, and while the pandemic may have pushed us quickly into a new way of shopping, it was an inevitable change that would have grown over the years. Take this time to make the steps to ensure you’re ready for the future!

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