Monthly Archive for April, 2012

Why your online photo matters

We’ve all heard the expression you never get a second chance to make a first impression, yet online it’s even more important BECAUSE it’s the ‘only’ impression they can make.

just look at the detailed analysis of a Facebook page below… It’s all about the photos.

A poor photo = a poor impression.

I’d like to make success more complicated for you, but in reality it’s not all that hard…*

With a terrible photo, you’re simply not putting your best foot forward. Simple as that.

You don’t have to have ‘movie star looks’ to give a good impression, you just need to make the investment in a professional photo that reflects who you are.

If you don’t make that investment, it’s blatantly obvious and you’ll be regarded accordingly.

Facebook, Facebook Page Analysis, Photo Analysis, Online Photo Analysis

Thanks to Ray Keefe of Successful Endeavours for providing this insightful image.

* Let me be blunt. A great photo won’t get you a contract, project or an order, but a poor one might just lose it for you. Think about that.

A good photo costs a few hundred dollars – it’s a bargain if it prevents you from LOSING orders and sales that you otherwise would have had.

I see it all too often with struggling entrepreneurs – they have such a poor online image that no one who searches for them would ever give them the time of day.

Photos are blurry/out of focus, too high or too low contrast, low resolution or too small in size… Poorly cropped or show the person in a casual atmosphere when it should be a professional setting.

Just think about it – in many cases, it’s the single best investment someone can make to improve their career and/or business.

The beauty premium is almost a quarter million dollars

I’ve blogged about about the fact that you can’t afford to be ugly and the controversial concept of erotic capital. I’ve even blogged about how being taller means you make more money. Today’s post is just an update on the beauty premium that according to Professor Daniel S. Hamermesh, the premium is now almost a quarter of a million dollars.

That’s a lotta coin just for being ‘cute’.

Here’s the thing – even though they claim you can’t overcome your physical attributes (symmetry and other physiological ratios) – anecdotally, I totally disagree. There are quick, easy and inexpensive things you can do to increase your own ‘unofficial’ beauty premium or discount… For example in my Job Interview Kit, there are a few suggestions.

Of course there is a line you should never cross, as Michael Jackson proved…

Michael Jackson, Jacko, Cosmetic Surgery

MIchael Jackson Before & After Cosmetic Surgery