7 Things Small Businesses Should Do To Delight Customers

If you have a small business, the most important thing you can focus on is your customers. Focusing on your customers and ensuring they are happy above all else is the most effective way to keep them coming back and make them die hard fans of your brand. Below, we’ll take a look at 7 things businesses should do to delight customers.

  1. Include A Little Something Extra

Why not include a little something extra when your customers order? It doesn’t need to cost you a lot or be extravagant, but it should signal to them that you appreciate them. It could be a small freebie, a discount code, or even a bag of sweets. Make sure it aligns with your brand and that it will make them think positively of your business.

  1. Write A Thank You Note

A handwritten thank you note is a great way to show your customers that you appreciate them. There’s something about a thank you note that can really transform a customer from a buyer into a fan.

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  1. Ask For Feedback And Action It

Asking for feedback is a brilliant way to improve your business – you just need to make sure you take action. If you are given feedback on certain business processes or products and do nothing to action it, especially if that feedback has been given by multiple people, it will look like you don’t really care about your audience or what they think.

  1. Don’t Leave Them Hanging

One of the worst things you can do for your customers is leave them hanging. Unfortunately, most people have short attention spans these days. The internet is super fast and we can find information in just a few seconds – this means people will get impatient if you take too long to answer an email, social message, or call. By investing in things like 24/7 call answering services you can make sure your customers never feel like you’ve left them hanging. Just make sure you get back to them as quickly as possible if you need to respond to a message personally!

  1. Be Consistent Across All Platforms

Consistency across every platform you use is key. This way, people will really know what they are getting with you and won’t think twice about working with you. Consistency is crucial for any and all brands, whether you’re looking at your tone of voice, brand image, or something else. Make sure your service is consistent, too!

  1. Be Human

Not everybody wants to deal with a big corporation these days. Put another way, this means showing your customers you actually care, as well as understanding their emotional wants and needs through attitudes, actions, and words. Share your own story and mistakes and let them know that you are human too. They will resonate with you far more.

  1. Make Things Easier For Them

How can you make things easier for your customers today? Perhaps you could work on creating an app, redesign your website, or do something else to improve the user experience.

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