Productivity Tip: Concentration Of Focus

I wanted to share an email with you – this was a friend who was running his business into the ground. I left it in its raw form to give you a sense of what it’s like to told what you don’t want to hear, but need to hear. It’s what my Platinum Program members expect. If you want to step up to this level of performance – you know how to reach me. But BEWARE – I will tell it like it is, with no sugar coating!

Here’s the first dose of telling you what you don’t want to hear. Get the
business right, make a s_ _ _load of money and THEN think of another opportunity.

Every minute you spend on something OTHER than the business means you’re
dissipating what Tony Robbins calls CONCENTRATION OF EFFORT – one of the keys to
exponential success.

I know you’ll say or think things like:

Successful people do MANY things at the same time.

Wealthy investors invest in MULTIPLE stocks.

Real estate moguls own MORE THAN ONE property.

This is all true – EXCEPT for ONE thing.

They all started creating a success with ONE thing they knew really well and
MAXIMISED the returns and rewards and then re-invested the profits.

They bought ONE stock that made a PROFIT.

They bought ONE property that appreciated in VALUE and then leveraged it.

They started ONE company that was successful and reinvested the PROFITS into
other businesses.

That’s one of the problems MANY people have – they have NO CONCENTRATION OF
FOCUS.

Like the magnifying glass that focuses the sun’s rays to create heat and
fire, the concept holds true for business ideas and innovation.

I know first hand how hard it is to put great ideas aside – I call it
‘parking an idea’ – putting it on hold to be picked up at a later time and
date. When it’s appropriate.

If you are struggling with the business such that you can’t afford to do what
you really want, that means you have not yet succeeded with the business.
You might be on your way, but the rewards are only available when you
BACKSTOP the backward slide that occurs from time to time.

Success really only happens when you OWN the business and have NO mortgage,
otherwise you are always a slave to the landlord or the bank.

Too many people in business think they’re entrepreneurs when in fact they
are employees with tax benefits and huge financial liabilities.

CONCENTRATION OF FOCUS is what made you a ______ champion.

You better than anyone KNOWS what it takes to WIN.

Why are you not using the SAME DISCIPLINE and FOCUS for the business?

Why are you not using all the sources of information/data/tools to make it
massively successful?

You’ve seen and heard what I’ve been able to do over and over again – this
is not magic – plumbers, electricians, retailers, gyms, lawyers, engineers,
employees, coaches, accountants, IT companies… They use these strategies
that have been tried and tested for over 30 years.

But it takes concentration of focus to make it happen.

Why bother with an Internet idea when you have no expertise in that area -
your website with no offence intended… ‘sucks’.

I know you’re going to have one soon, but do you realise it’s 2011?

You’re 10 years behind the eight-ball in respect of the Internet. You should
be getting at least 50% of your clients through the Internet by now. You
should be delivering value to you clients via online strategies and
concepts.

Does this make sense or do you still think you’re right?

If you think you’re right, answer me one question, again this is without
prejudice or judgment.

If you’re right, why aren’t you successful = profitable and swimming in
cash?

You are the MOST COMPETENT ________ I have ever met – you know more
than 10 people combined.

You are one of the MOST DISCIPLINED people I know – winning a __________
championship requires TOTAL and absolute commitment.

Also, you are one of the most stubborn people who wants to do it on his own
- without help/assistance.

When I was in +/- teens, I was the same way – it was all about ego, me,
myself and I. Then I realised something that was hard to admit.

I wasn’t smart enough to do it on my own.

That’s when I picked up Tony Robbins’ books and the rest is history. I started
seeking out the BEST sources of information and strategies and APPLIED them
- over and over and over and over again – until I mastered them.

I applied them with CONCENTRATION OF FOCUS on ONE concept/project at a time.

That’s my message for you today.

I know what you wanted to hear, and I asked you if you wanted me to tell you
what you NEED to hear versus what you WANT to hear.

All I can say is that everyone thinks they have a great idea.

My test is simple. If you can’t summarise it in one sentence, it’s all too
hard.

For example:

A super small device that can hold thousands of songs that you can buy on
the Internet and play in any pre-set order you want. (iPod)

I sell ice cream cones at the beach on sunny days. (DUH!)

For every $1 people give me, I guarantee they will make $3. (My business)

A computer that looks great, requires no technical skill to operate and
doesn’t get viruses because the operating system is bullet proof. (Mac)

Then of course there’s the USP… Without that, you’re just like everyone
else, but that’s a discussion for another day.

Let me know how you feel about this brutal full-frontal dose of reality.

Onward and upward!
Marc

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