Retaining Top Talent At Your Business

Finding the best talent for your business is a difficult task. However, holding onto this talent is even more challenging. After all, the best employees will often be head-hunted, so you need to make sure that they do not want to leave your company. How can you do this? Well, read on to discover some suggestions that will help you to retain the best talent at your company.

Influence open communication – Open communication is a necessity if your business is to reach the dizzy heights you expect it to. It is also important in terms of holding onto your best talent, as it creates a much better working environment. People feel like their voices are being heard and complaints are dealt with in the most efficient and effective manner.

Provide training opportunities – One of the best ways to hold onto your best talent is to provide them with training opportunities. A lot of people leave their current positions because they feel like they have hit a dead-end and there is no opportunity for them to advance their skills and their career. You can easily rectify this by providing training opportunities. This does not need to disturb your current workflow, as there are many online training options today. You can even attain an MSW Advanced degree online, as well as other Masters and advanced programs. These sort of opportunities will encourage people to stay.

Deliver quarterly progress reports – Feedback is important to employees. Ditch those annual employee performance reports, as a lot goes on throughout the year, making these reports virtually redundant. Instead, quarterly progress reports are much more effective. This shows your employees that you are interested in their performance and that you are willing to go out of your way to provide them with recognition where deserved and assistance where needed. Not only does this help you to hold onto your best talent, but it gives your employees the incentive to outperform themselves throughout the year too.

Treat your employees and show you care about their working environment – Everyone loves a treat, right? There are many different ways you can treat your employees and they will reward you with hard work and dedication. For example, something as small as buying a coffee machine for the office can make a difference and make everyone feel appreciated. The corporate Christmas party and occasions like this also present opportunities for everyone to relax and have fun while also showing your staff that you appreciate their efforts. Why not host a company award’s ceremony every year? Team bonding activities are also great for boosting loyalty while also helping your employees work more efficiently together.

So there you have it: some ideas that you can use to retain the best talent at your company. If you follow the suggestions that have been presented above, you can give your business a great chance of holding onto your best employees and thriving as a result.

Getting Back In The Working Saddle

It doesn’t matter why you’re not on the working saddle at the minute, you need to find a way to jump back on. As much as you might resent work, and you might have 0 motivation to do anything productive towards it, there’s absolutely no way you can escape the working life. Until you reach retirement age, you need to make the most of the career that you choose, both with job satisfaction, and with the money you’re able to make from it. Don’t settle for second best with your career, push yourself to find better, and enjoy the work that you do. So, whether you’re out of work at the minute, or whether you’re just finding it hard to stay motivated, we’ve got some great tips that should help you get back on the working saddle.

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Easy Going Jobs

If you want an easy going job, there’s plenty out there for you. Some people can find the roles that are slightly more easy going boring, but others prefer less stress, and roles where perhaps being your own boss is sort of the vibe. So, if you want something that’s pretty easy going, you could think about going into marketing. Marketing is a really exciting industry to be in, and boy can you make a lot of money from it. A lot of companies will ask for a degree or experience of some sort, but if you were to go in as a trainee you could work yourself up. Another role that would just allow you to plod along is a truck driving job. Long haul truck driving jobs have the potential to take you all over the world, and allow you to be with your own thoughts for a lot of the day. It’s such a relaxing job, because other than the deadlines that you need to try and meet, you’re pretty much just riding solo. It’s an easy life, and the pay is pretty good too!

Finding Some Motivation

If you want to get back on the working saddle, you’re going to have to find a bit of motivation to go and do it. If you’re out of work at the minute, try going back part time. It’s not as intense as going back full time, but you still get a feel from the working world and what it would require from you. If you have a job, but you just can’t be bothered to do it, you might benefit from switching roles entirely. As long as that process is, at least you’re going to something that will be fresh and exciting.

For Those Who Like A Challenge

There are plenty of careers out there for those of you who like a challenge. You’ve got roles such as teaching that really test people. It’s not all about walking into a classroom and teaching a lesson. There’s so much prep, marking, and meetings to be had. It’s an exciting role, a rewarding role, but one that will really test your mental abilities. So, think of careers along this line, and we guarantee you’ll feel tested!

Is A Forex Trading Business Right For You?

More and more people who want to become wealthy are realizing that trading with Forex is a great way to do so. However, for beginners especially this can be confusing and time consuming. Starting a trading business can be amazing providing you’re willing to put in the time and effort to learn what you need to learn and stay ahead of changes in the market.

Why would you even want to start a Forex trading business? There are many advantages:

• The forex market operates round the clock (the stock market does not).

• The forex enables margin trading. This means that you can buy currencies worth thousands of dollars though you may have only less than $100. This is not something people can do with stock trading.

• It is not possible for anyone to manipulate the forex market.

Here, we’re going to look at whether a Forex trading business is right for you. Read on to learn more:


Work With An Expert To Get Down The Basics

While there are plenty of resources and videos online, teaching yourself the basics can be very difficult if you are a complete beginner. You’ll want to look for a reliable, and trustworthy expert that can help you to understand the basics, such as the CMC Markets. Read up as much as you can, and don’t forget to attend webinars and seminars. Get into a learning/growth mindset and aim to take in as much as you possibly can about this industry.

Make Sure You Have The Cash

Luckily, you don’t need a fortune to get started. You can usually open an account with around $10, and then use your bonus to make trades. However, it’s a good idea to have around $1000 as a buffer for when you incur losses. They happen to everybody and cannot be avoided completely.

Choosing A Reliable Forex Broker

There are multiple online platforms you can use for Forex trading. Working with a reliable broker will help you to reach your trading goals faster. Read user reviews, check out your trading options, ask an expert, and read the terms and conditions to make sure you find the right one.

Try Out A Demo Account

A demo account will help you to figure out whether this is a venture for you or not without risking your cash. A virtual account will prepare you for the real thing, but pay attention to how long you’ll have the account, as there may be a time limit. You’ll be able to adopt different trading strategies here to see what works for you and decipher your own style before using the real deal.

Knowing your own trading personality at this stage is crucial, so pay close attention. You can then find the right approach, but be warned that if nothing really feels comfortable to you, a Forex trading business may not be the right option for you.

Learning To Accept Your Losses

Accepting losses can be tough for people who don’t like to lose. However, this is nigh on impossible to avoid. Being able to take manageable losses is all part of this business. You may have a series of winning trades, but they could all be wiped out if you let this go on for too long. It’s normal to let it get to you in the beginning, but you need to develop a thick skin and become immune to it. If you can’t do this, then the business may not be for you.

Having Patience

Being patient enough to wait for the right trade can also be a big part of the Forex trading business. You’ll also need to have patience to get big returns, as this can take years of learning the ropes before you are making a decent living. Many people put in hard graft day in day out, and still spend years waiting for their hard work to pay off. Can you do this? Being reckless with your trades and your cash will only land you in hot water – this is not what being a good trader is about.


Do you think a Forex trading business is right for you? Hopefully these pointers have shed some light on the situation and helped you to figure out if you should give it a go. Using a virtual account to test out strategies can help you to get a real feel for the market before you use your real cash, so make sure you do that first.

Smart Steps That Will Skyrocket Your Career

Ever felt like the process of moving up in life is a bit too slow? Sure, we all know that success requires hard work and nobody can come and tell us we’re expecting life to be easy. Yet, some people just seem to get everything right and find the success they’ve been looking for so much faster than everyone else. Luckily, their recipe for prosperity is no secret and it’s easy enough to take the right steps when you know exactly where to tread.

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Here are a handful of great ways you can send your career skyrocketing a lot faster than you originally thought. It will take a bit of hard work, to begin with, but then again – nothing comes easy.

Read, read, read

Those years you spent in university took a lot of time and hard work but, in the end, you got your degree and the success that came with it. Even though you’ve graduated, you shouldn’t really stop learning – and certainly never stop reading.

It does matter what you read, though, and it’s a good idea to first figure out what you need to learn more about before swallowing every book you can find. Check out the top business books on Amazon, for example, ask a mentor if they have any books to recommend that might teach you a thing or two.

Take an online course

The Internet has made everything possible and you can absolutely continue your education even though you’re in a full-time job. There are a lot of courses available for whatever field you happen to be in, such as this master of arts in education, or a master in business administration. It doesn’t even have to be a full degree either, so have a look around the web and find something that can improve the skills you need to perform better.

Remember to have a chat with your boss about your education plans, though, not just to brag but also in case they offer to cover some of the expenses for you. It’s the kind of stuff you don’t want to miss out on.

Find a mentor or become one

If you’re still kind of new in your field, it’s an excellent idea to find someone to mentor you. Most people would be flattered to be singled out like this, so don’t be shy – think about former managers, for example, or co-workers who are a bit ahead of you in their careers.

On the other hand, if you have spent a few years in your field already, it’s an equally smart move to become someone’s mentor; have a look around the web for a mentor program and you’ll probably find a lot of opportunities. It will boost your confidence, improve your people skills, expand your network, etc – the list goes on.

Sometimes, the biggest obstacle to our career progressions is ourselves. It doesn’t help to blame someone else if you happen to be stuck in a career-rut and feel unable to progress – just take a large step out of your comfort zone and you’ll suddenly feel like life is moving forwards again. It’s the small steps that count and you’ll soon be able to see that increased confidence, happiness and a sense of fulfillment can get you anywhere.

Soft Skills: The Fast Track To Career Success?

The simple truth of finding success in today’s business world is that your intellect, competency and talent is not enough to take you to the top in your career. You need more about you, and developing what is known as your ‘soft skills’ will help you complete your transformation to someone that is not just respected for their knowledge, but liked, admired and trusted. Soft skills also help you be remembered, so when the time comes to put yourself up for promotion, it’s your face that your employers and leadership teams will have in mind.

In today’s guide, we’re going to run through some of the best soft skills you can develop to help you achieve success in the workplace. Soft skills are essential if you want to take steps into leadership positions, get promotions, or just get a lot more out of your role. Let’s take a closer look at all the options available to you, and start you on the path towards achieving the career you deserve.



If you can’t communicate with other people, you have no hope of achieving any kind of success in your career. However, this is not just about making tubthumping speeches, rallying the troops or even being able to use over intellectualized words. Instead, it’s about developing your ability to adjust your tone and style to fit the audience. You need to be able to explain complex issues and instructions to colleagues and customers in a simple way so that everyone is under no illusion about what you are saying. But also, don’t forget to listen. A lot of people hear what others are saying in the workplace environment, but when it comes to actually listening – and understanding – what others say, it’s a remarkable few that can do it effectively.


Some people are born leaders, as the old saying goes. But make no mistake about it, this applies to very few people, and the truth is that leadership is something that the vast majority learn as they progress in their careers. It’s an essential soft skill – and a collection of other soft skills – that will make you a better decision maker. If there are leadership or management courses available to you at work, take them. Be brave in the workplace, too – put yourself forward for low-level project management tasks at first, and use them as a learning experience. If you don’t develop your leadership skills, you will fail to develop your career sufficiently – it’s that simple.


Unless you have a positive attitude and can use your own initiative to get stuff done, your career will be limited. Everyone respects a hard worker, of course, but even people who work their fingers to the bone can be a problem if they always require constant monitoring and supervision. Your self-motivation will show you to be reliable and committed to your role, and also that you can fit in perfectly with your company’s organizational structure. And once people trust you, you will be winning half the battle on the road to career success.


Do you take responsibility for your mistakes at work? Being self-aware enough to own up is actually a great way to demonstrate your humility and a willingness to learn. Everyone makes mistakes – it’s how we deal with them and learn from them that counts. But you should also take responsibility in terms of taking on other projects or roles. For example, could you become a health and safety representative for your company? Ask yourself: “Could I get fire training, or are there CPR classes near me?” Show yourself as willing to take on valuable roles for your company, and your career will get a boost.


Learn to Solve Problems

It’s something of a myth that you are either a problem solver or not. There are plenty of examples of business analysts spending weeks – and a lot of money – trying to find time and cost savings on factory floors, who end up choosing the same solution recommended by a ‘lowly’ factory worker. Problem-solving is more about a state of mind, not just having creative, critical and analytical skills. If you can work with people, have a cool and level head, and know who can help you find the right answer to a specific problem, you are a problem solver.

Be Decisive

Don’t be afraid of being decisive, but at the same time, it’s vital to recognize the difference between decisiveness and recklessness. Learn to put things into perspective. Use your experience to weigh up your options. And start using all the information you have learned and have at your disposal to anticipate what will happen if you do x instead of y. Again, this is something you can learn over time. As your confidence and workplace education grow, becoming more decisive is a natural consequence.

Be Cool

If you want to achieve the best possible career in your life, it’s going to do you a lot of favors if you can remain calm in times of strife. The reality is that is you want to progress, it will involve facing up to demanding situations, tough deadlines, and incredible stress. Staying cool under pressure also requires you to sharpen up your time management skills. If you can organize your day more efficiently, you will b in a better position to prioritize your tasks better, take more on, and avoid stressful scenarios cropping up.

Be Flexible

Finally, when you take a look at the average workplace, you will find something quite striking. There will be plenty of folks who are happy remaining in their personal comfort zones and will only do what’s required. They use their ‘hard skills’ to perform their roles, but are not open-minded enough to take on new challenges. Then there are the other people, who do the opposite. They are more flexible, willing to work on things that might not be directly related to the role stated in their contract. And guess which of these two separate groups tend to do better in their careers? Learn to be more flexible, and you will reap the rewards.

Don’t Ignore Your Office!

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One of the biggest and best steps towards growing your business is the moment that you finally take it out of your home and into a dedicated office space. This is normally accompanied by the need to hire more employees and an increased demand on your business as a whole, so it’s easy to let your focus wander away from making the most of your office space. However, it’s important that you dedicate at least some time to your office. Otherwise, it can have a pretty significant negative impact on your business as a whole. With that in mind, here are some ways that you can really make the most of your office space.

Think about space

The first, and arguably most important thing to think about when it comes to your office is how you use the space provided to you. After all, if you’ve got multiple people working together at once, you need to be able to accommodate clear communication as well as safe movement throughout the space and the possibility for independent working as well. It really is worth taking the time to think about what the best use of space is in your office. It’s also worth talking to your employees about it and getting their perspective on it. After all, they’re the ones who are going to be using the space in the first place.

Properly furnish it

The way in which you furnish your office might seem as though it’s really not that important, but it can make a big difference to the kind of environment you create. If your office environment is fully utilitarian without any personality, then it’s going to become a pretty stifling environment for you and your employees. Think about everything from the kinds of contract carpet in your office to the kinds of desks and chairs that your employees will be using. Otherwise, you’re going to end up with both you and your employees feeling uncomfortable and unmotivated at work.

Light it carefully

Lighting is the secret weapon of many of the most successful offices in the world. If your lighting is wrong, it can have a huge negative impact on your business as a whole. If the lighting is too dim, then your employees will be straining to see and that can lead to health issues and massively decreased motivation. However, if the lighting is too bright and overbearing, then it can quickly become overwhelming for your employees as well. The key is to focus on things like natural light, which can create the perfect atmosphere to produce the kind of energy that you want from your business.

All of these things might seem incredibly minor in the grand scheme of your business as a whole, and that’s because they are. However, just because something is small doesn’t mean that it’s not going to have a significant and far-reaching impact on the rest of your business. These things might be small and simple, but the effect they have on your business is simply too important to ignore.

Turn Your Property Into A Business

Have you ever thought that you could turn your home into money?

If you’re thinking about selling the property, you need to think again. There is more value in your home than what can be found on the real estate market. Indeed you could use your home as the base of a business. Indeed, there is a variety of profitable business ideas that you can start and run entirely in the comfort of your own home. Before you start, though, one word of advice: Running a business at home requires a lot of work and dedication to make sure that everything can run as smoothly and efficiently as it would in any business premises.

Do you have spare bedrooms?

A nursing home for elderly people

If you happen to have inherited a vast mansion house, or if you own a large home with several bedrooms, you could consider offering rooms for elderly people as part of a more human approach to nursing homes. You will need to work with neuter that your clients receive the highest level of care. Alternatively, you can also boost your skills with an online master of science in nursing so that you can become both a business owner and a qualified nurse when you interact with your clients. As nursing homes can often feel clinical and unfriendly, a lot of people prefer to look for smaller homes that can provide the warmth they want. However, you can’t open your home without making the necessary improvements first. Each bedroom needs to be fitted with an accessible en-suite bathroom. You should also be able to offer balanced meals throughout the day.

A bed & breakfast for travelers

If you’ve got only a few extra bedrooms in your home, you might prefer a form of income that doesn’t require full-day care and work. Opening a bed and breakfast accommodation is a fantastic opportunity for homeowners to repay their mortgage. Here too you’ll need to ensure that every guest has an en-suite. However, when it comes to meals, you only have to worry about breakfasts, which limits your involvement.

A rental business

If all you’ve got is a couple of spare bedrooms ] or even just one – you could consider renting out furnished rooms in your house. You will become a landlord/landlady with tenants living in your home. Ultimately, you’ll need to ensure that the house rules can be respected easily – this means keeping the rules simple but also choosing your tenants wisely. You’ll have to share the bathroom and the kitchen with your tenants, so it’s important to choose people you can trust.

What do people think of you?

The main question you’ll have to ask yourself when you let people inside your home as part of your business activities is how your services will be valued by your local customers. Ultimately, if you’re well-known in your neighborhood, it’s fair to say that anything you say or do can affect your business reputation, even if it isn’t related to it. Do make sure to protect your business from unfair and damaging claims.

The bottom line is that turning your home into a business can be extremely profitable if you’re comfortable working around and with people in a hospitality and care environment. It only works if it’s the right business decision for you.

How To Communicate Effectively With Your Customers

What’s the most important thing that your business needs to succeed? You may be tempted to say money or awareness or innovation, but you’d be wrong. Because you could have any of those things and still not succeed. The sole thing you need to succeed is customers. Without customers, you won’t be going anywhere.

A lot of the time, businesses will focus on what they need to do to win more custom or increase their sales. But this can involve reeling in new customers that don’t stick around for long. And that’s not the aim of the game. Instead, you need to be able to work on creating a lasting relationship with your customers. That’s the secret to winning at business. But first, to better understand your customers, you need to be able to communicate with them.

Understand Their Needs

It’s this idea of being able to understand your customers that is going to make or break your business. If you’re targeting the wrong audience, if you’re not really uncovering what your customers want, and you’re focusing on your own assumptions, you’ll lose. Instead, you need to work on understanding what your customers need – and not just from your business, but overall. Because this holistic approach will help you to communicate with them more effectively, and show that you’re a business they need to buy from or work with.

Listen And Take Action

The most important part of that process is going to be for you to listen to them, and then take action. The listening part is something that, if you can do it well, will make your business work. Really take in what it is that they need, work with feedback, and then react. Make changes based on what they need or want from you. Then your business will be able to better serve their needs.

Use The Right Methods

But at the same time, you do really need to ensure that you’re using the best ways to communicate with your customers and your audience overall. Think about the methods you can use. Ask yourself are faxes secure or will email work? Maybe telephone is more direct or will they prefer social interaction? Here, feel free to experiment, as you’ll only ever know what works best by trying different ideas.

Focus On Ease

Next, you’re going to want to think about the most easiest ways to reach them. Yes, trialling different methods is a good idea, but don’t overcomplicate things. Texting might work and so could direct mail. Just think about what will be easiest for your customers, and how they will prefer to communicate with you.

Don’t Forget Face To Face

And don’t underestimate the power of face to face interactions with your clients and customers. Yes, everyone is digital these days, but it’s not your only option to get results. In fact, putting a name to a face can work more in your favor. So try to take things offline as well as engaging in a digital setting.

Why Unbeatable Digital Skills Will Boost Your Career Massively

Your skills are what make your employable, but which skills are most important of all? Everyone likes a team player, and you’re going to have to be able to do the basics of the job right. But it’s increasingly the digital skills an employee has to offer that matter more than anything else. If you’re not yet prioritising these skills and emphasising them heavily when you apply for a role, that’s something that should change. Here’s why it’s so very important right now.

Digital is the Here and Now

Being able to build websites and use things like a modern drag and drop landing page builder are exactly what’s needed right now. These are the things that clients take for granted, but they have be completed by someone. Digital matters come first; they’re the here and now. If you can impress people with these things, you’ll pull ahead and impress the people that matter.

Employers Want People Who Can Help Them Engage With Youth Markets

Right now, the youth market has never been more important, so you need so show employers that you know how to tap into that particular demographic. If you can do that, bosses will want you working for them because it’s a rare skill to have. Young markets centred around digital issues are drifted away from many established businesses at quite an alarming rate, so now is the time to improve yourself.

It’s a Simple Way to Bolster Your CV

It remains the case that a good CV is the first time that will make your stand out from other candidates. And your list of skills is one of the things on that CV that employers will really want to see. To improve that list of skills in a serious way you should be adding digital skills to it. It’s simple but it matters more to employers than you realise.

It Can be a Way of Beating More Experienced Candidates to the Job

Sure, you might not have the experience that can boasted by other candidates going for a big job, but you might be able to compete and ultimately win when it comes to showing off digital skills that are able to cut through. Experience only matters to people if it’s in the correct areas, so don’t downplay your digital skills.

The Demand for Your Skills Will Only Increase

In the years ahead, digital skills are only going to become more important. And that means means that you’re only going to become more in demand. So don’t sell yourself short; the future is in your hands. You can decide where the future lies and who gets to take advantage of your skills.

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The digital skills you currently possess could really help you to make waves in your career, so this is something that you should start to look into ASAP. The sooner you can build up your portfolio of digital skills, the sooner you’ll find that your career starts heading in the direction you want it to.

Don’t Let Your Customers Be Your Business’ Undoing

Even when they’re not standing right in front of you, they’re never far from your thoughts. They’re the reason you get up in the morning. The reason you do what you do. They’re your business’ life’s blood and without them it would all come crashing down around you. You love them and you hate them. You can’t get enough of them, and you can’t do enough for them. They are your customers. You deal with them every day each and every one has the capacity to either make or ruin your day. Now more than ever, customer service should be your highest priority.

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Of course, customer service is nothing new. For years and years, businesses have scratched their heads trying to find new and innovative ways of not only nurturing their relationships with the customers they have, but keeping a steady influx of new customers coming to your business. The digital age, however, presents businesses and entrepreneurs with a new and unique set of challenges. In an age where competition is rife, customers can afford to be fickle, and thus we need to take greater and greater steps to ensure that they keep coming to us rather than straying into the open arms of our competitors. The age of social media also makes us more accountable than ever to our customers. With a well placed and extremely public complaint on social media, our customers can leave a big black mark on our brand which can be difficult to wash off. Here we’ll look at some ways in which you can keep your customers happy and loyal and prevent them from being your business’ undoing.

Stand by your brand

Your brand is so much more than a flashy logo and a catchy slogan. It’s more than just a color scheme and an eye catching landing page. It’s a set of values, and it’s a promise that you make to each and every customer who walks through your door or scrolls through your homepage. Thus, it’s vitally important that you stand by your brand. It should be a banner which you rally your employees behind. The values and attitudes that make up your mission statement should be the guiding force behind every customer interaction and every front facing procedure, which brings us to…

Always be training

As passionate and invested in your business as you are, even you can’t be everywhere. Moreover, micromanaging your business can be extremely counterproductive. You need to ensure that each and every employee under your roof will handle a customer in the exact same way that you would. The surest way to achieve this is through regular training.

Training not only helps you to communicate and maintain the values upon which your brand is based, it also helps to keep your workforce energized and motivated. It prevents employees from resting on their laurels and keeps them striving for perfection.

Build value into every purchase

When starting out in business, many nascent entrepreneurs make the mistake of believing that they need to undercut their competitors on price in order to poach their customers. The trouble with this mentality is that while it may generate a brief influx of customers, it starts your business off on the back foot with low profit margins. When, inevitably, you need to up your prices again, there’s no guarantee that customers will remain loyal.

Rather than cutting down price, make efforts to build up value. Research has shown that customers are generally happy to pay more if they feel that they are getting exceptional value for their money. Therefore, make sure that every discount and freebie is clearly stated on your invoice. Make sure that customers are aware of any loyalty schemes you may operate, or make a point of how your superior quality of product justifies a higher price tag than that of your competitors while giving them value for money that your competitors can’t match.

Limit your liability

What happens if a customer slips and injures themselves in your store? What happens if one of your products ends up somehow injuring your customers? This could be a crippling blow to your reputation. While there are certainly ways in which you can mitigate the damage this causes, you’ll see from perusingh that insurance is one of the 5 key principles in making a business stronger. This means not only that you have Commercial General Liability insurance (also known as Public Liability insurance) but that you insure against liability issues through adhering to strictly defined quality control procedures and strictly maintained health and safety standards.

Handle complaints quickly and decisively

As much effort as we may put into each and every customer interaction, complaints are an unfortunate inevitability. We can either bury our heads in the sand and hope that they blow over or we can take the bull by the horns. The most important weapon in your arsenal here is an official complaints procedure which you and your employees must adhere to. This is vital in not only ensuring that complaints are dealt with effectively but that your workplace culture sees complaints as an opportunity to improve and not a threat. The longer you let a complaint go unanswered, the more potential damage it can do. Show your customers that you care by acting on their complaint quickly and decisively, working collaboratively with them to ensure that they get a mutually satisfactory outcome.

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Make it personal

Did you ever wonder why the baristas at Starbucks ask you your name before they prepare your coffee? Granted, there’s a practicality at work here; the barista needs to make sure that the right people get the right drink. It’s primary purpose, however, is that it’s an easy way to build value into the drink through the appearance of personalization. Just the act of writing your name on the cup helps to make it more than just a cup of coffee, it’s your cup of coffee!

How you which you can build opportunities for personalization and customization into your products and services will depend on the nature of your business. From building bespoke packages of products to suit the needs of individual customers to to using 3D printing techniques to allow customers to tailor your products to their exact specifications, the possibilities are practically limitless.