As a reader and/or subscriber to this and my other blogs, you already know that I have a holistic approach to life and business. I live and promote a “purpose driven life” that requires that you find and follow your passions.
To help find your purpose and passions, you can begin by asking yourself the following questions:
“What are you interested in?”
“What are you passionate about ?”
“What are you good at?”
“What do you do in your free time?”
“What do like to do without anyone paying you to do it?”
Recently, I came across a software company and their logo, as well as their peculiar name which peaked my interest.
Can you tell what the founder’s passion is?
If you don’t see it right away – step away from your computer screen several feet and it’ll jump out at you!
This is an example of TERRIFIC BRANDING – just not leveraged exponentially. I keep telling my clients that here is nothing worse for a business to do something great and keep it a secret…
Now the secret’s out!
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