Bridge The Gap To Get To Know Your Customers Better

Working in the office all day long, it can seem like you have a better relationship with your desk and computer, than you do with your customers. For businesses that don’t keep up with customer demand or don’t know even know what they want, it’s a slippery slope downward. Getting concrete proof of what your customers love about your business and what they hate, is extremely difficult. There is no magic bullet any business owner can use to get a list of all these things, but there is a list of how you can. It’s possible in this day and age, to leverage crucial information about individuals and implement solutions in the right way that correlates with the key data. The people in businesses that don’t treat their demand, i.e., the consumer, as robots, who just want to be wooed, builds something that not many things can destroy; and that’s a relationship.

Source – Gerd Altmann


From the horse’s mouth

Part of being a leader is to have thick skin. Never be afraid of someone telling you that you’re wrong. Modern businesses rely on their customers telling them what they could improve on, in plain language. You could improve customer service, by improving customer relations first. Be honest when you’re on social media as if you were having a chat with all your customers at once, in their living rooms. When you get a complaint on social media, your marketing team should log the precise details of the issue and how this is affecting customers. Reply back in a humane manner and never let your emotions get the better of you. You should also encourage customers to leave reviews for you on your website as well as the website where your products are distributed. Customer reviews with a negative tone, should be logged, categorized and then solutions to these problems should be thought up with the utmost priority.

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Have a sixth sense

Consumer shopping trends are a very useful to any business that wants to know what they could potentially improve on to take advantage of a short term rise in interest. However, it’s not so far-fetched to know what each customer or client may want from your business when they contact you. Many business leaders are now wondering, Is Visual Visitor Worth Signing Up For? It’s a tool that allows you to know the exact interests of those who are contacting yours by displaying information about the pages they have visited. So before you pick up the phone, you can log the details of the individual, take an educated guess as to what they might be interested in with regards to your products and services, and have an increased chance of finalizing a sale.

Knowing the future

Nobody knows what the future holds, but you can prepare for it. By conducting customer satisfaction surveys with you customers either on your website or on social media, you can ask them what they may want to see in the future from your business. Rather than responding to negative feedback about your current products, you can ask specific questions on how to improve the lives of the public. The same can be applied to clients, who want to see your services improve in a specific way that would help them personally. Pretty soon you can form a trend and take this information back to the boardroom and decide how to utilize it.

Bridge the gap, and get to know your customers better. They’re not walking dollar signs; they’re intricate and unique. Every individual must be listened to, so your marketing technique can be pinpoint accurate, equalling in a stronger chance of converting their curiosity, to purchase.

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