Today’s blog post is an extension of one of my most popular products called Squash Lessons For Marketing. As a business coach, I mentor business people who are very ambitious and think their #1 goal is to beat their competitors. Using the squash analogy of dominating the T instead of your competitor is the difference between a good player and a top grade “champion”. When you dominate the T in squash, you’ll win the game regardless of the competitor. It’s that simple.
In business it’s the same thing – by dominating the T, it doesn’t matter WHO you’re up against, you will win. That is much better than having tricks up your sleeve to beat ONE opponent because you know his/her weaknesses. That doesn’t help you one bit when you come up to the next competitor!
Think about it.
That’s what this blog is all about – getting you to THINK about what you’re doing and not doing. If you’d like me to become your business mentor, contact me at your convenience and we’ll see if you’re up to joining my team of Platinum Program members – we/they play like champions by focusing on IMPROVEMENT rather than just winning.
I am not a squash player, but I know exactly what you mean. Honing the skills necessary for success will breed success no matter who you are in league against. I see this as a good opposition to that saying ‘It’s not personal- it’s business.’ Of course it is personal, but by knowing what you are going to do in any given situation can help in dealing with those personal issues that might crop up. Does that make any sense? I hope so, because this thought really helped me reconcile two opposing ideas I have had about business.
Dominate the T- I like it!