Archive for the 'Business Coaching' Category

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Mentor or Motivator?

Dr Marc Dussault - Mentor Or MotivatorOne of the many questions I get when I introduce myself as The Exponential Growth Strategist is “So does that mean you’re a motivational speaker or guru?

That’s when I realise a lot of people don’t know the difference between what I am, a mentor versus a motivator.

Continue reading ‘Mentor or Motivator?’

Sydney Business Mentor Makes Headlines In Victoria!

Business South East Magazine - Cover SmallAs a reader or subscriber to this blog, you’re well aware of the Exponential Strategies I teach my clients. One of the foundational principles is to create value and the leverage will come, on its own, as if by magic. I have several award-winning clients, but one sticks out right now well above the others BECAUSE Ray Keefe is the first one to fully leverage the value of the many awards he has recently won…PLUS…

He’s taken it one step further to include me in his exponential approach.

You can read all about it in the article “Mentor engineers success” in this month’s edition of the Business South East Magazine.

As you read through the brief article, you’ll recognise this as FREE ADVERTISING for both Successful Endeavours and Exponential Programs.

It’s a win-win-win situation.

We both win and YOU win.

You win because you get undeniable proof what I teach works. You get someone else’s perspective on what it means to be mentored by a business coach, straight from a client, in a completely different setting and context.

You can’t buy that kind of advertising.

So there you have it, one MORE REASON to contact us about our business mentoring services – by the way, when you qualify, our Platinum Program comes with a 300% Results-Based Guarantee!

Business South East Magazine - Article

Business Coaching Metaphor: Dominate The T Not Your Competitor

Today’s blog post is an extension of one of my most popular products called Squash Lessons For Marketing. As a business coach, I mentor business people who are very ambitious and think their #1 goal is to beat their competitors. Using the squash analogy of dominating the T instead of your competitor is the difference between a good player and a top grade “champion”. When you dominate the T in squash, you’ll win the game regardless of the competitor. It’s that simple.

In business it’s the same thing – by dominating the T, it doesn’t matter WHO you’re up against, you will win. That is much better than having tricks up your sleeve to beat ONE opponent because you know his/her weaknesses. That doesn’t help you one bit when you come up to the next competitor!

Think about it.

That’s what this blog is all about – getting you to THINK about what you’re doing and not doing. If you’d like me to become your business mentor, contact me at your convenience and we’ll see if you’re up to joining my team of Platinum Program members – we/they play like champions by focusing on IMPROVEMENT rather than just winning.

Business Coaching Case Study: How To Become An Expert

I was recently working with a client, Bree Robbins of Paddington Pups in Brisbane. As her business coach and mentor, we were discussing how she can differentiate herself within her existing product and service offering.

I’m not advocating this is the primary theme, but rather a secondary or additional Pathway to Profit™.

When a dog attends a doggy day care it’s not just about having someone else bear the burden of keeping it for you. There are many socialisation skills your dog will benefit from.

For Bree to become an expert, she needs to start documenting what she already knows about dog socialisation skills. For example:

  • What are the steps to proper socialisation?
  • How is each one of the steps approached and how do you know it’s been ‘passed’ to move on to the next one?
  • What is necessary for each stage to occur?
  • What are the variables to be played with?
  • What are the most popular conditions to overcome?
  • What are the % of the most common afflictions?
  • What is the diagnosis and prognosis for each?
  • Aggression and unruliness, what are the tell tale signs?
  • Sources of the unwanted behaviour?

By documenting her expertise, Bree is able to demonstrate her level of skill and mastery across multiple media, including her blog, direct mail, classes and of course YouTube.

Grow sales with clear communication

If you want to grow your sales, you need to improve and enhance the clarity of your communications. One quick and easy way is to define what you mean when you use terms and definitions. For example, I explain all my exponential syntax, vocabulary and business definitions on a special page on this blog. I am constantly updating and revising it. If anyone needs clarification, I can cut and paste the URL in an email and instantly everything makes sense.

If something is still unclear, I can revise and update that particular definition, quickly and easily. Of course this has substantial SEO value, but that is a topic for my Internet Mastery Blog!

By having this tool, I can choose to use it whenever there is doubt or the need to reinforce a point of distinction.

Business Coaching Options

I often get asked which of our business coaching systems is appropriate for you. It actually depends on who you are and where you’re at in business. I’ve summarised the various options here for you.

Silver Business Mastery Momentum Membership™

The Silver Business Mastery Massive Momentum Membership™ combines all the necessary elements you need to get your business going and growing. Delivered electronically, each element has been specifically chosen to get your business on the fast track to profits as economically as possible.

This is for you if you…

  • Are relatively new to Exponential Growth Strategies™, this is the ideal introductory overview. It includes all the grounding materials for you to get acquainted with this ‘new way’ of doing business.
  • Have not been exposed to Tony Robbins’ Personal Peak Performance Principles, Jay Abraham’s Exponential Marketing Strategies and Brian Tracy’s Sales Mastery techniques. This unique membership will highlight them all, providing you with a simple-to-follow action plan.
  • Are just starting in business or have hit a hard patch and money is tight. This membership is economically priced so that you can learn to walk before you run. If you can’t afford this level of membership fee – don’t subscribe because you’re already in too much trouble for me to help you. These strategies are geared for growth – not trying to resuscitate a dying business. When you do recover from your current cash flow issues, you should re-visit this membership.
  • Want to be held accountable on a weekly basis. The membership has one touch point +/- every week so that you are never overwhelmed or burdened with the program. It’s an easy-does-it approach to learning.

Gold Business Mastery Massive Momentum Membership™

The Gold Business Mastery Massive Momentum Membership™ has been designed and compiled for demanding and ambitious business owners like you who not only want to get on the fast track to profits, but want to take the Next Best Step™ laying the foundation for business growth using exponential strategies that explode your income, increase your pay cheque consistently and turn your hidden assets into cold, hard cash!

This is for you if you…

  • Want to be held accountable on a DAILY basis. With the Dr’s Daily Distinctions™ delivered to your inbox every single day, you want to focus on the 1 Percent Improvement Doctrine™ that will propel you forward in your business, career or profession.
  • Are looking for exponential growth from your business that is already on a good footing. In other words, you’re ready to take it and yourself to the next level, because it’s time. You feel it and know it is. You have no doubts and with exposure to these strategies, you’re confident to be able to deploy these strategies on your own and can’t wait to get to it.
  • Have been exposed to Exponential Mindset Thinking™ strategies either through our efforts or over the past few years.

VIP Business Mastery Massive Momentum Membership

The VIP Business Mastery Massive Momentum Membership™ includes most of the components of the results-based Platinum Program™ to accommodate business people who don’t live in or can’t commute to Sydney or Melbourne but want the very best exponential marketing strategies on a high-intensity basis to keep themselves accountable to the highest standards of excellence and performance in their business and career.

This is for you if you…

  • Are at the point where you’re totally convinced Exponential Growth Strategies™ are for you and you have the time, effort and ability to play full-on without doubt or reservation. In sport, this means being competitive rather than playing ‘socially’. The level of commitment is much higher, as are the rewards.
  • Have dabbled in Exponential Growth Strategies™ before and you know you need a guide, advisor and mentor to show you the way forward. You realise that success is as much about doing the right things as it is avoiding the common mistakes most people make.
  • There is nothing holding you back – your business is doing well or is solidly established and you either want more growth OR more time for yourself without compromising results.
  • You want to be held accountable at the highest level. You already hold yourself to a high standard, this is just an extension, or next logical step for you to take. You are not intimidated, but excited about the Exponential Potential™ that you can unleash from within your business. You can feel it’s been there for some time and you want the keys to the combination to unlock it.

Business Mastery Platinum Program

The Business Mastery Platinum Program™ – the Unique 12-Month MasterMind Experience that will Unleash Exponential Growth and Profitability in your Business or Professional Practice, by Leveraging the World’s Best Exponential Marketing, Sales, Lead Generation Systemisation and Peak Performance Strategies, with an Unheard-of Money-Back Result Guarantee of a Minimum 300% Return on your program investment.

This is for you if you…

  • Are a leader. Simple as that. This is our most elite, exclusive program for champions of business. You know you’re at the top of your game and want to keep improving.
  • Want to spend time with other ‘winners’, like-minded business entrepreneurs and professionals who can share their challenges and triumphs with you.
  • You’ve read the program description and downloaded the 26-page brochure and you know this is your Next Best Step™ in your personal and professional development.
  • You know that with the MasterMind Mentoring Methodology™, nothing has been left to chance.

Business Coaching Tip: Pulling The Plug Is Never Easy

Every once in a while someone needs to get fired. It’s distasteful, but it’s necessary. If you are grappling with an under-performing employee, contractor or supplier, you need to fire them as soon as you’ve given them all the chances and opportunities to change.

Oprah said it best when she said “When someone shows you who they are…. Listen.”

Simply put, if you’ve had enough – MAKE THE DECISION and move on.

Pulling the plug is never easy, I know. I am not one to jump to conclusions, but EVERY TIME, with hindsight – you ALWAYS wish you had done it sooner.

Napoleon wisely said “95% of problems solve themselves. The other 5% need QUICK attention because they are costing you a fortune.”

Happy Penguin Metaphor

If you haven’t seen this video, it’s a great metaphor for Exponential Mindset Thinking™, coming up with great solutions to apparently “unsolvable problems”. We have an event coming up called Etch-A-Sketch Thinking In The iPad Age that introduces you to this idea of coming up with fresh new ideas that get you out of trouble quickly and easily!

Business Coaching Checklist

If you’re not sure business coaching will work for you, the following checklist will provide you with a guide to what is involved in using business coaching as a way of helping you develop a greater understanding of business processes and practices, equip you with the skills to improve your potential and performance so you can grow your business efficiently and effectively.  An effective business coach can work with you to expand on these issues to achieve stronger performance in these areas of your business and your life.

1. Identify the problem

Good business coaching begins with separating the behaviour from the person and that in turn means identifying the cause of the problem rather than the effect.  It will therefore be necessary for the business coach to listen to you to discover what the obstacles are that prevent you from attaining optimum performance.  Ensure you are ready for a collaborative partnership to learn and/or achieve business and personal results. More bluntly, be ready to hear what you need to hear rather than what you want to hear. Honesty can be brutally hard to accept.

What I do differently as a business coach: First, I teach you the 4 Keys To Success. They enable you to get absolute clarity on your outcomes and goals. Most of my programs come with a Results-Based Guaranteebusiness coach does not guarantee his or her results – you need to ask yourself “Why not?” which means we are both aiming for the measureable result that gets tracked and monitored. If your

2. Discuss strategies

Sometimes problems exist because you may think that your performance is acceptable; with your business coach you’ll be able to get a new perspective on the problems and channel your ideas, goals and challenges to craft cohesive and prioritized strategies that will provide insights which will in turn result in tangible progress that can be tracked with measurable results.

Ask yourself the following questions: How do I get there from here? Where has this worked? What will it cost and what is the return on investment? You can then say to your business coach, “Here’s what I want to do.  What do you know about it and how can you help me?”

Develop strategies that will enable you to work smarter rather than harder, with your focus on the issues and actions that matter the most.  The use of creative problem-solving tools to inspire new ideas and approaches should be adopted these include MindMapping and leveraging a Mastermind Group.

You can benefit from talking to your business coach about your past experiences, goals, plans and skills as well as his/her own career path to develop useful problem solving strategies.  Your business coach will help you discover where you want to go and find effective ways for you to get there by putting in place strategies to achieve both career and life goals.

What I do differently as a business coach: I triangulate, which is a fancy word to say I integrate the strategies of peak performance coach Anthony Robbins, marketing legend Jay Abraham and sales master trainer Brian Tracy. I am the only person I know of that can combine the strategies to Unleash The Exponential Potential™ that is within your business or career with an easy-to-follow process. I also conduct my business coaching creating an Exponential MasterMind Group experience.

3. Agree to a plan of action

A clear plan has to be developed that includes measurable outcomes. You and your coach will agree on the focus and what will change. Set objectives and goals for which your business coachwill provide the necessary support to accomplish; that will include a business plan to ensure that you will be able to maximize sales and profits.  Your goals will have to be continually reassessed to make sure that you are achieving the desired results.

The approach to reaching your goal may sometimes be less about self discovery and more of a ‘how-to’ lesson on career development, so discuss ideas that are pertinent to your goals and objectives Create a comprehensive action plan that will assist you in moving forward and achieving your desired outcome(s).

Since business coaching is an ongoing process you need to set a target number of hours to build rapport with your business coach and really engage with him/her.  Typically 3 months to 2 years is the period within which to produce tangible results; it’s not a magic bullet or a quick fix, your business coach is there to guide you but you will have to be prepared to fix yourself. The focus of the meetings between you and your business coach will be to solve problems, to develop new skills, or to work on objectives described in the plan for change.  Be prepared to take the responsibility for undertaking any agreed strategies and actions.

What I do differently as a business coach: I have created a Business Building Blueprint™ that captures everything you need to do to achieve your goals and outcomes on one single piece of paper.

4. Identify opportunities

Your business coach must have the right skills and also know where and how to get relevant information and know-how that will allow you to tap into a range of resources and get access to the available supportive business building networks where you will be able to build solid relationships.  These relationships will assist you and your business coach to identify new and exciting opportunities for growing your business.

You will have to implement systems for automating your business processes.  This will save you time and money.

What I do differently as a business coach: I will help you find and develop Host-Beneficiary Partnerships to have others help you grow your business for free. They are very complex, but exceptionally potent. Once I’ve shown you how to construct them, you’ll be able to establish your own, multiplying your results geometrically.

5. Develop new skills

business coaching is a very real way to fully leverage learning and change.  You need to assess your own capabilities, strengths and weaknesses and work on developing new skills that will improve your self-discipline, self-motivation and self-confidence to propel you to break through any mental barriers you have.

You may choose to set up a Personal Development Plan for yourself to identify new skills that you need to develop.

What I do differently as a business coach: I introduce you to stuff and things you would never find on your own. For example, I have a website devoted to them, called Antimimeticisomorphism with a secret sister site with a growing collection of examples. When you realise this is what I share for FREE with the public, you can imagine what I keep hidden and secret for my clients! I’ve read over 3,000 academic articles and read more than 100 business books a year (yes, I am a speed reader) so you get the advantage of my acquired knowledge and expertise.

6. Measure performance

business coaching provides a very significant return on investment through improved productivity and clearer communication.  For some people success will be measured in financial results, whereas for others it will be about meeting and exceeding their goals, or career success/satisfaction and climbing the corporate ladder.

Setting up systems to measure and report on the indicators that will provide a snapshot of your business health is one way to measure your performance.

What I do differently as a business coach: I provide a RESULTS-BASED GUARANTEE, which means they have to be measured.

7. Work – life balance

Develop goals for balancing life and work, have your business coach become your accountability partner and assist you to develop practical strategies for balancing your life and business commitments, managing overwork and overwhelm, and managing stress.

What I do differently as a business coach: I am a top 20 world-ranked masters squash player who hasn’t had a sick day in 20 years. I practice what I preach. When you select a business coach, you need to pick one that has the principles you want to live by. Success in business should not come at the cost of your personal life or health. In fact, it should enhance and amplify it.

Warning Signs To Look For When Hiring A Business Coach

Coaches are everywhere these days. Coaching is a recognized discipline used by many professionals.  However, as a distinct career it is relatively new and there are no set regulations.  Government bodies have not found it necessary to provide a regulatory standard for coaching and do not govern the education or training for the coaching industry.

Australia has no industry group or association of business coaches and no accreditation is required. You simply set yourself up as a business coach and let your work speak for itself.

Deciding to hire a business coach is a big decision. One that could mean the difference between brilliant success and utter failure. If you don’t know what you’re looking for and the qualities you need in a coach, you may end up wasting a LOT of time – and money – and end up no further ahead than you were when you started.

Life coaches are not therapists, nor consultants, therefore psychological interaction and business analysis are outside of the scope of their ability.  Some critics claim that life coaching is similar to psychotherapy, without restrictions, oversight or regulation.

So hiring a coach sounds simple enough, but you may need coaching yourself just to learn how to get the most out of a coach!  The key to success is understanding that you are largely responsible for keeping your coaching experience on track and on target.

The coaching industry is very crowded. You need to identify the right one for you. A professional who can deliver quality coaching services.  Anyone can claim to be a “business coach,” but only the top small-business coaches have skills, abilities and aptitudes and personal characteristics that make them stand out and worthy of consideration.

Here are some of the warning signs to look for when selecting a business coach:

Continue reading ‘Warning Signs To Look For When Hiring A Business Coach’

Welcome To The Exponential Business Coaching And Mentoring Blog Book!

Originally launched as the Business Mastery Platinum Blog, I’ve created this hard copy of the first 3 years of published content (2008-2010) in a practical format – a book!

Why a book? Because it’s easier to read when you’re at the beach, poolside, in bed or at the airport waiting to board your flight.

Don’t get me wrong, blogs are great – but when you want to read, take notes and flip through multiple pages and chapters, nothing beats a physical book.

This blog book has over 537 pages of priceless business growth ideas including 807 individual links you can access online.

With more than 126 videos, you’ll be able to get a visual experience beyond the printed page – in fact, you’ll be able to access the exact blog post to view it instantly the next time you’re online.

Best of all, there are 12 pages of indexed references for additional quick and easy access. Of course you can always do a search while on the blog!

A blog book is the best of both worlds and it makes for a fabulous reference in your home library.

As you know by now, when you activate more modalities (visual, kinaesthetic and auditory), you improve your comprehension, retention and recall.

I sequenced the book in chronological order starting with the first, oldest post to help you to experience the progression and evolution of the blog over the full 3 years of publishing. Even I have to admit it’s an impressive collection of content when assembled into one convenient hard copy book.

Oh! One more thing – I’ve included every single blog post so there is nothing missing. I originally considered removing time dependent event, product and program related posts, but chose to leave them in. There are great examples of sales copy in those posts that serve as additional examples of Killer Kopywriting™.

The Business Coaching and Mentoring Blog is a unique collection of Exponential Mindset Thinking™ tips, tools and techniques designed to unleash exponential growth and profitability in your business or professional practice by leveraging the world’s best exponential sales, marketing and lead generation strategies.

To get your copy of this great business growth resource, contact us directly – this is a limited edition product.