Archive for the 'Business Growth' Category

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Apple’s Cash Pooling

As you know, I am a huge fan(atic) of Apple‘s products – haven been for more than 20 years. Of course with great products and market-leading valuations means Apple gets a lot of news coverage. This week it’s about it’s overseas tax planning strategies and cash pooling. Even though they are legitimate and legal, the […]

Strategy Versus Tactics

We have all heard the expression “you need to work ON your business instead of IN it…” Easier said than done. In fact, for most owner operators, it’s a transition they can never make. The reason is simple: The personality traits that got them to go INTO business are exactly the ones that will keep […]

How To Grow Your Business

We all remember playing around with a Rubik’s Cube, getting close to solving it only to scramble it even more… Those frustrations are not all that different from business owners who try to grow their businesses… Now there’s a special tool to help you grow your business – it’s called a Marc-Ka-Ching Kube!

Business Growth Products

I recently created a short YouTube video (48 seconds) that highlights what you can do with the exponential power of the Internet. In less than 1 minute, I am able to introduce myself as The Exponential Growth Strategist, promote my 1 Percent Improvement Doctrine to help you get more done with less effort, and make […]

Are You A Cost Or A Benefit?

Clients see you in one of two ways, either as a COST or as a BENEFIT. Examples of companies that are perceived as a ‘cost’ Lawyers Dentists Plumbers Gym Search consultants/headhunters Examples of companies that are perceived as a ‘benefit’ Restaurants that you want to eat at (non fast food) Jeweller Concerts and events Zoo […]

Print media is alive and well – as it should be

I was just talking with a print publisher explaining to her that I am a firm believer in the immense value of print media – EVEN if we are in a digital age, we are still not about to forego print anytime soon. Print just has to COMPLEMENT digital capabilities. Both print and digital can […]

Act as the business you want to be

If you want the genesis of this concept, watch Steve Job’s Commencement Address To Stanford University Graduates in 2005 shown below. Listen to one of our Platinum Program Members who explains this philosophy in his own words: When we started, we were aiming to assist smaller businesses, those with less than 20 employees.  This is […]

What watching Grey’s Anatomy taught me about growing a business

Some people say that TV rots your brain and can’t teach you anything. I like to take a more exponential approach. TV is great way to unwind (if you’re like me and lucky enough to have the time 😉 and you can occasionally learn something from the boob tube and not just from documentaries. Last […]

Why You Lose Clients

This graph says it all… As a regular reader or subscriber to this and my other blogs, you know about my holistic approach to business. One of the key components of what Exponential Marketing is all about is establishing authentic and genuine rapport with your suspects, prospects and clients via what I call “Killer Konversations“. […]

4 Minutes To Explosive Growth

I love it when I learn my own lessons! I teach ambitious entrepreneurs and business executives how to find hidden opportunities in their businesses. Opportunities that are sitting right there, under there noses… That’s what happened to me today. I figuratively tripped across a 4-minute audio that I completely forgot I had in my archives […]

How To Add Value To Your Clients

Exponential Marketing has a cornerstone concept: Add value to your clients and they will come back and refer more clients to you. Easier said than done. That’s why I’ve included a simple example: An Australia Post Postcard Fact Sheet that helps clients prepare their documents for direct mail. The question for YOU is “What basic […]

Australian Business Ownership On The Rise

According to a recent Bankwest Business Trends Report, there were 42,000 more start-ups, a 3.3% increase in the number of people running their own business in 2010 than there were in 2009. The report states this is the strongest level of start-up growth seen in almost a decade, with 1.3 million Australians now running their own […]

Marketing Tip: Creating value for your clients – Part two

In a previous blog post, I explained how to use a promotional product to add value to your clients, prospects and suspects. I know this is an example of antimimeticisomorphism that takes a while to get a grasp of, which is why I wanted to show you an alternative, called Permacharts, shown below. The charts […]

How To Brand Your Company 2 of 4

You never get a second chance to make a first impression. That’s why branding is so important. In today’s post we’re going to take a close look at YOU… The image you project to the world – your suspects and prospects. What Image Do You Project To Prospects And Clients?

1 Percent Improvement

One of the foundational principles of Exponential Mindset Thinking™ is the 1 Percent Improvement Doctrine™. It seems simple enough as the videos below explain, but here’s the real challenge – most people, believe it or not don’t have the discipline to follow through. Even though it takes only minutes a day to essentially achieve their […]

Can one idea be worth $50,000?

You be the judge if one idea can be worth $50,000.

How to increase direct mail response rates

Everyone involved in direct mail wants to increase response rates. I came across a blog post that explains how you can significantly increase direct mail response rates. I’ve used this strategy countless times. Of course you don’t want to overdo using post it notes as the video below confirms.

16 Ways to grow your business

If you could do just one of these things a day, imagine what would be possible: Write a new short blog post about something you saw through Google Alerts. Post a useful comment on a forum or blog that your perfect customers commonly frequent. Send a Top 10 list or helpful article to your clients […]

Business Coaching Options

I often get asked which of our business coaching systems is appropriate for you. It actually depends on who you are and where you’re at in business. I’ve summarised the various options here for you. Silver Business Mastery Momentum Membership™ The Silver Business Mastery Massive Momentum Membership™ combines all the necessary elements you need to […]

How To Lose Sales Quickly And Easily

I’ve had a supplier for several years (identity hidden because I didn’t like them and this is not about bashing someone’s product or reputation) and recently needed a new service. We went out looking for the new service, selected it and a week AFTER the purchase was made, my existing supplier (of another service) sent […]