Archive for the 'Do Stuff' Category

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Happy Penguin Metaphor

If you haven’t seen this video, it’s a great metaphor for Exponential Mindset Thinking™, coming up with great solutions to apparently “unsolvable problems”. We have an event coming up called Etch-A-Sketch Thinking In The iPad Age that introduces you to this idea of coming up with fresh new ideas that get you out of trouble quickly and easily!

$5,000 Guaranteed In The Next 12 Months

We’ve all heard of the classic money back guarantee, but where else have you heard of someone guaranteeing results? That’s exactly what we’re doing for our next 2 programs – Etch-A-Sketch Thinking In The iPad Age and Become The Next Corporate Rockstar.

Exponential Programs - Etch-A-Sketch IconEveryone gets to a point where they run out of fresh new ideas. What if there was a way to always have ideas ready to be deployed? What if these strategies were proven to work? How about is they were GUARANTEED to work?

That’s the premise of this unique event. We’re GUARANTEEING that you will produce at least $5,000 in the next 12 months as a result of attending the program. There is no legal fine print, no strings attached.

We can and are putting our money where our mouth is. No hype. No exaggerations. No smoke and mirrors. A simple iron-clad Results-Based Guarantee.

You can click on the image or this hyperlink > Etch-A-Sketch Thinking In The iPad Age. When all is said and done, if we’re willing to GUARANTEE $5,000 in the next 12 months, you can only imagine how much we expect you to make!

Business Building Bootcamp Graduates show how it’s done

Every year, we stage the Exponential Business Building Bootcamp which is 3 full-on days where entrepreneurs and business people get together to learn the best strategies that are proven and tested to work. Each time it’s staged, there is new content, examples and case studies from real Australian businesses just like yours. Case studies that defy the odds and in some cases are so astonishing that unless you met the business owner face-to-face to ask him or him how she did it, you’d never believe it was possible let alone THAT EASY.

That being said, HUNDREDS of people have attended Bootcamps, but only DOZENS have attended more than once. Most people think once the box is ticked, that’s it. “They know it all.”

That’s like thinking one tennis lesson is enough to make you Roger Federer or Serena Williams.

Today’s post is two examples from multiple Bootcamp attendees…

Business Growth Strategy Case Study #1: Bree Robbins of Paddington Pups

At the Bootcamp, I use antimimeticisomorphism examples that show how thinking differently can trigger innovative and creative ideas. One of the images was appropriate for Bree since she owns a doggy day care in Brisbane. The day after the Bootcamp, I sent her the impossible dog photo along with some links and voila! We both optimised our search engine rankings.

On the last night of every Exponential Business Building Bootcamp there is a session on Internet Strategies where participants can ask any question to increase their online traffic, sales and/or conversions. The Internet Marketing Strategies we teach are proven and tested for real brick and mortar businesses – not the spam0like ‘link building’ and other affiliate marketing strategies associated with get rich quick schemes. The strategies we teach are based on leveraging my 1 Percent Improvement Doctrine.

Business Growth Strategy Case Study #2: Gavin Buckett – The Gourmet Guardian

Another Exponential Growth Strategy, among the HUNDREDS covered at the Exponential Business Building Bootcamp is the strategy of preeminence. We spend all morning of day one covering all the tips and techniques to make sure you become the ultimate source of information, knowledge and expertise in your industry or market. The reasons you want to do this are beyond today’s blog post, but what I wanted to show you is how a multi-award winner takes action.

As part of  the Exponential Business Building Bootcamp there is Pre Program Preparation™ and Post Program Planning™ that ensures participants get the maximum out of the event. Today, Gavin responded to message #9 with the following:

“The statistic I found WHILE AT THE BOOTCAMP is that out of 2070 members of the Australian Institute of Food Science and Technology (AIFST), only 25 (1%) have a cooking qualification/ experience. That means that 99% of my professional competitors have not worked in kitchens and food businesses.

Bare that in mind when you next go to the supermarket and try something new – 99% of food technologists have no practical cooking experience.”

Gavin Buckett is The Gourmet Guardian – an Australian Food Safety Specialist. You have to admit that with a quote like this (which he has started to use in his advertising and promotional material), you are positively predisposed to consider him more of an expert. That is one of the many reasons his business is growing by more than 200% per annum. He has attended the Exponential Business Building Bootcamp 4, maybe 5 times and each time gets additional distinctions to take his sales and profitability one level higher.

These two case studies show you first-hand how quick, easy and inexpensive these strategies are – that is the beauty and elegance of Exponential Marketing Strategies. You don’t need a multi-million dollar advertising budget – you just need to THINK and ACT EXPONENTIALLY. Contact us to find out how you can join the Platinum Program – it’s not just a great program, we guarantee that for every $1 you invest, you’ll make $3 – GUARANTEED!

From 0 Sales To SOLD OUT In 3 Weeks

Today’s post is yet another example of how the little things make a BIG difference. As you probably know, I love dogs even though I don’t have any because of my ‘jet set’ lifestyle… Recently, I visited the puppies and dogs at Paddington Pups Doggy Day Care in Brisbane (video below). While I was there, I made a few suggestions to Bree Robbins, Paddington Pups owner and Platinum Program graduate. Here’s how she went…

From ZERO Sales To Sold Out In 3 Weeks

Paddington Pups is a Doggy Day Care and Pet Supplies shop. Since we specialise in dogs, I got my hands on Cesar Millan’s the Dog Whisperer Series 1 and 2 DVD sets to sell at the shop. I was excited to be able to stock these for my clients since I know (first hand) that several of them have training and obedience issues with their dogs.

When I ordered in the first and second series I also ordered a “Display Stand”. I was expecting this to be big so it would stand out. However when it arrived, it was not only tiny, it didn’t say anything about the second series. I was quite disappointed to say the least.

After over two weeks, I hadn’t sold a single DVD series.  Now you might be thinking that’s fine but this was the end of November, early December which is the perfect time for people to purchase gifts like this for themselves and/or friends and family.

That’s when Marc came in for a visit and you know what that means – exponential ideas galore!

Marc suggested that I create a bigger, more obvious display to highlight this popular and much sought-after product.

As with anything Marc suggests, I thought about it and discussed it with my husband. Later that night, Ross was on Google looking for a good quality image we could use to create own display poster.

Next he went to our local print shop had the poster printed and laminated in A3 format all for under $50.

Within the next 3 weeks, I sold 4 copies of season one and 6 copies of season two at full price with no discounting. That’s what’s powerful about Marc’s advice. Most consultants would discount the price whereas Marc thinks one step ahead – the ONLY reason no one bought the DVDs was because they didn’t know I had stock. Marc knows The Dog Whisperer Series is a high-value item that is sought after and does not require discounting to sell.

Once I had my new poster up in full view of my clients, several confirmed they didn’t know I had The Dog Whisperer Series with Cesar Millan. In fact, most confirmed what I thought – that they hadn’t been able to find them anywhere.

So not only was I not selling any, I had clients WILLING AND LOOKING for the product I had in stock.

That hurts just writing it. I don’t know about you, but I want to sell as much inventory as I can, as quickly as I can. I consider myself a smart woman, but clearly I wasn’t being smart about this product promotion even though in hindsight it’s self-evident.

That’s what I appreciate about Marc’s advice – not only does he have a view from the ‘outside’, he understands people who buy. His Exponential Mindset is all about making it easy for people to buy from you.

Thanks Marc for your help once again – Come back again soon!

Bree Robbins
Business Entrepreneur

How Unique Are You?

I originally introduced Gerard Spriet of Geelong’s Gym in Victoria to Wordle in a blog post on my Internet Mastery Blog. I thought I was pretty creative with it, creating a Wordle of Power Words from Anthony Robbins Firewalk Seminar… and then to get pumped up for New Year’s Resolutions… But I hade no idea Gerard would have an even better idea… He created one of his son’s classmates’ names and their teacher… WOW! Now that is truly exponential and creative!

That’s when I suggested he create one of all the members at his gym and then it dawned on me to do one of all of the clients, prospects and suspects in our database. Check out if your name is one of the 100 most popular names in our database. If your name does NOT come up, then your FIRST NAME is quite unique – at least LESS COMMON than the biggest names (most frequently found in our database). The size of the name represents the FREQUENCY of the name in the list…

Top 100 Most Common Names In The Exponential Programs Database

Top 100 Most Common Names In The Exponential Programs Database

Isn’t this fun? This is a typical example of Exponential Marketing at its best – you really, really should consider getting involved in our community and join us at an upcoming event. We have so much fun, you’d be surprised that AT THE SAME TIME, we’re growing businesses 100, 200 and 300% at a time.

Exponential Marketing Principles Revealed

Every once in a while I get carried away with ideas, thoughts and what I call distinctions (key tips and techniques that make all the difference in producing results)… Today is one of those days. This post covers what I call the basics of Exponential Marketing for both the NOVICE as well as the VETERAN of Exponential MasterMind Thinking.

Exponential Marketing 101: Mindset

It all started for me with Albert Einstein’s quote “The thinking that got us to where we are is not the thinking that will get us to where we want to be.” That hit me like a two-by-four across the head when I first hear that in my mid twenties…

If you are in your twenties or can remember what you were thinking back then, chances are you were like me – thinking you ‘knew it all’ or at least knew enough…

Boy were we wrong!

So if we have to change our thinking – HOW exactly do we do that? That’s a dilemma and conundrum wrapped up in a paradox!

I was able to make my first quantum leaps (to use some of Einstein’s terminology) listening to Anthony Robbins for Personal Peak Performance Development. It’s important to note that he is a PEAK PERFORMANCE coach, not just a ‘positive mental attitude’ motivator – in fact he hates being called a motivational guru – for a reason.

Motivation is empty – it just gets you fired up with nowhere to go.

Personal Peak Performance is all about knowing who you are and using THAT knowledge to propel you to an outcome, goal or even a life-long dream. In as much as Tony Robbins is great, don’t get me wrong – he is the world’s best at what he does – his teachings, programs, events and products are not enough.

That’s when I learned I needed to triangulate multiple frameworks from other world-leading minds such as marketing genius Jay Abraham, sales master Brian Tracy and spiritual and philosophical mentor Deepak Chopra.

Triangulation in simple terms is like what a Global Positioning Satellite (GPS) does to locate you on the earth – it takes each dimension (x, y and z) and determines where you are along the axis to pin point your exact location.

What I do for myself (and now my clients) is create a continuum of strategies, tactics and techniques along the 4 axes (peak performance, marketing, sales and philosophy) whereby the INTERSECTION of these 4 dimensions is the point where your Exponential Potential is released to give you a quantum breakthrough.

I know it sounds surreal and I guess it is for the uninitiated.

Once you adopt an Exponential  Mindset, it’s like learning a new language – you stop translating and start thinking in the new language – only then can you consider yourself fluent… In linguistics, fluency means you can communicate with a whole new group of people who speak that language. In business, that fluency means abundant wealth and success – because you now possess the language of profitable thinking.

I call this antimimeticisomorphism. I even have a website dedicated to having fun doing out-of-the-ordinary things that create extra-ordinary results with the least amount of effort at the lowest cost.

I have a series of fun videos on the concept on my Personal Mastery Blog under the category antimimeticisomorphism.

I am about to publish a bestseller of the same name – via an interactive publishing model involving a small group of contributors that has already spawned a secret website.

As you can see for yourself – this is a VERY different way of doing things… That’s the whole point!

But you know what? It’s also great fun – producing new, exciting products like the Marc-Ka-Ching Kube™ and concepts like the 1 percent improvement doctrine outlined in the following two short YouTube videos.

The 1 Percent Improvement Doctrine 1/2

Continue reading ‘Exponential Marketing Principles Revealed’

Geelong’s Gym Fabulous Fun Foto!

Whenever you do something within your business, you should take advantage of turning it into a FUN activity and then leveraging it as a marketing tool – like Geelong’s Gym did recently when they put up their new sign as part of their corporate facelift and branding makeover. They got their staff up on the scaffolding and turned it into a fabulous fun foto opportunity!

Geelong's Gym Puts Up New Sign!

Geelong's Gym Puts Up New Sign!

The key is to have FUN and capturing that on ‘FILM’…

Geelong's Gym Reveals New Sign!

Geelong's Gym Puts Up New Sign!

It’s worth hiring a professional photographer to get it right. You want to capture the emotion, fun and enthusiasm of the event…

What do you have coming up that you can turn into a Fun Foto opportunity?

Thank You Goes A Long Way

Exponential Marketing Strategies are so simple that often people discount them as not effective, influential or otherwise important to consider. “Mistake, BIG mistake” – Remember Julia Roberts in Pretty Wowan? Here is Belinda Cohen from Inspired Reality’s version of this principle.

How To Grow Your Business Exponentially

“I am forever preaching to my clients and those who I present to, the importance of continual marketing.  What I mean by this is continuing to demonstrate that you care for and value your clients after the sale has been done and the money received.  Interestingly enough, I recently had this reinforced in a very positive way in my own business.

Earlier in the year, I was contacted by a former workmate to see if I was interested in doing some consulting work for his company.  After the usual meetings the job was confirmed and I undertook approximately two weeks of work for his team to support them in a project that had deliverables at Board level.  The job was straightforward, I completed the work and was paid.

A couple of weeks after completing the job, I wrote an email to my former workmate thanking him for thinking of me and telling him how much I had enjoyed the work and assisting his team.  For me this was simply part of the process of completing the job and coming full circle.

What a wonderful surprise I got when he wrote back not only with positive feedback about the work I had done, but then asking what capacity I had to assist further as they had ‘plenty more’ of that type of work – so much so he enquired as to whether I would be interested in coming on board as a part-time employee!  Whilst the permanent role was not for me, we negotiated an outcome that worked well for both of us and I am now going to assist as a contractor 2 days a week until the work is completed.

They are a great client so I am already enjoying work with them, but more importantly it simply reinforced for me the power of ‘thank you’ in the context of marketing and positive client relationships.”

I know this seems simplistic and self-evident, but y’know what?

Most people don’t do it.

First, they have NO SYSTEMS to make this automatic. They don’t include them in what I call their Pathways To Profits™. Second, it’s rarely done AUTHENTICALLY.

When it is done with sincerity and genuine goodwill, the results are well… Exponential.

By that I mean someone’s business can double or triple in 12 to 24 months ‘easy’. The reason is that EXISTING CLIENTS are easier and LESS EXPENSIVE to sell to than as yet unknown prospects.

Yeah I know. You’ll get around to doing it. I hear that all the time.

If you want to really step up, consider one of our Business Mastery Momentum Memberships that will get you MOTIVATED to ACT and FOLLOW THROUGH on ideas, principles and strategies like this.

Imagine following through on a strategy like this every week… Imagine every day – what would that do to your sales?

Check out this short YouTube video to find out what Exponential REALLY means!

Double your SALES AGAIN!

If you forgot, I recently blogged about how you can double your sales… by working 120 hours/week. Once you’ve given that an honest go, you’ll want to give the reverse an equal effort – work LESS than 30 hours/week.

That’s right – Work ONLY 30 hours/week.

For most entrepreneurs that less than 50% of the time they spend working.

What do you think will happen?

First, you’ll have to pick WHAT to work on that is your HIGHEST AND BEST USE.

Second, you’ll have to PLAN AHEAD a lot more otherwise your business is going to go bust.

Third, you’ll have to delegate a HELLUVA lot more!

Fourth, you’ll have to find something to do for those 30+ hours/week you’re not working!

Try it for a week and see what happens. You’ll be shocked by the lessons learned!

Continue reading ‘Double your SALES AGAIN!’

How To Help Bushfire Victims

Earlier this morning I sent a mass e-mail from Dr Janet Hall’s newsletter to help children cope with this tragedy. Jennifer Jianjun Wang sent me a response telling me Coles is donating all their profit from Friday’s sales to the relief effort. Isn’t it amazing HOW QUICKLY SMALL ACTS OF KINDNESS CAN MULTIPLY?

Click on the image below for more information and do your part to help our fellow Australians in their hour of need.

Double Your Sales THIS MONTH


Work 120 hours/week ALL MONTH LONG. That’s right, you read correctly – work 120 hours/week ALL MONTH LONG and see what happens.

I speak from experience – that’s what I did (20+ years ago) and it was the SINGLE BEST INVESTMENT I EVER MADE.

Let me tell you what happens.

First, you’ll get though ALL your to do lists and will feel like a friggin’ hero.

Second, you’ll get to stuff that has been holding you back for weeks, months maybe even years.

Third, you’ll start to produce results you’ve never seen before BECAUSE you’re working 3 times more than anyone else or TWICE as much as someone putting in 60 hours/week.

Yeah, yeah I can hear you all the way over here…

“Life is to be lived – not to be worked.”

That is such a lame excuse and great REASON not to produce RESULTS.

BECAUSE what you don’t yet know (unless you’ve done it) is that at 120 hours/week, you get into a HYPER ZONE OF ACTIVITY THAT CAN’T BE EXPERIENCED ANY OTHER WAY.

I’ll give you a metaphor that will prove it to you – Have you ever driven 100 km/hr and then all of a sudden reduce your speed to 50 Km/hr and felt as though you could walk faster?

That is called perceptual contrast.

It’s the same thing with the 120 hours/week. 60 Hours/week is NOT ENOUGH CONTRAST – you have to go WELL BEYOND YOUR CURRENT LIMITS to LEARN the DISTINCTIONS OF SUCCESS.

Give it some thought – it’s NOT a lifestyle recommendation – it’s a TEMPORARY SUGGESTION.

Let me know if your ‘man or woman enough’ to give it a go.

Onward and upward!
Dr Marc Dussault

Australia’s #1 Exponential Growth Strategist


What you are going to learn – IF YOU DO THIS, is where your time is wasted and how you can become MORE efficient and effective with your time. Your brain (and body) is going to get tired and will star to find EASIER, FASTER ways to get the SAME or MORE amount of work done WITHOUT compromising RESULTS.

The sports analogy is simple – I’ve been training/playing squash 2 hours/day for the last 2 weeks. Today, My partner had to leave ‘early’ and we only played for 1 hour. At the end of the hour, we both realised that it was the ‘easiest’ 1-hour of squash we have played in a long time.

Perceptual contrast – it’s massively powerful. Give it a go and post your comments on this blog – I’ll give you personal insights and suggestions offline if you do!

Sam wants to give you a $90 birthday gift

Sam Kritsotakis of Eskae Jewellers has done it again – created a simple exponential marketing strategy to boost his sales, better serve his customers and also increase his client list. I would guess he did all this in less than one hour…

The strategy is self-evident, but then again you have to ask yourself “Why doesn’t everyone do this?”

Continue reading ‘Sam wants to give you a $90 birthday gift’

No jobs in the US? Think again

Now this guy’s got an Exponential Mindset – if you think antimimeticisomorphically… 50 jobs in 50 states in 50 weeks.

Check out the television news footage of how he’s going to get 50 Jobs in 50 states in 50 weeks!

This is the inspiration you need to get stuff done!

If you’re new to this blog, make sure you subscribe – I am going to cover job searching tips over the next few weeks that you’re not going to want to miss, like the ONE strategy that got one job hunter from no job offers to 6 in one week, but using this ONE KEY INTERVIEWING SKILL…

Double sales in one day?

I can’t do this one justice – you have to read this e-mail for yourself…



Hi Marc,

Thought I had better tell you this because I don’t believe it happened…

On Sunday I was listening to your Tele Conference Call that you sent me and being the Dinosaur that I am I had just woken up & come out of the cave and was trying to get my head around what you were saying, talking about Bundles and it was not until you mentioned the muffin that I understood…

I used to be a Retail Butcher and when ever there was a shop or establishment that was going bad I would offer the owner a deal and tell them I can double their sales and still make profit on the bottom line.

The first thing I would do after cleaning up would be (we used to call them 2 Fors) to start increasing sales by Bundling — I did not know they were called that…

Well yesterday I thought I would give it a go and bugger me dead I nearly doubled my sales in one day… a normal Monday probably would be about $600.00. Yesterday I took in $1,100.00 in one day…

How does it go again? You know something but you don’t know you know it?!?

Something like that…

If you’ve seen my location you would laugh… It is like Fort Knox security grids everywhere.., and the only cost to do that little exercise was 2 bits of butcher’s paper… I don’t know if I am allowed to a say it or not but, Ka-Ching, Ka-Ching.. Ka-BLOODY-CHING!!!

I just thought I would tell you ..  THAT’S AMAZING!


Peter Wilson,
Oz Cakes.
Phone: +61393599292
Fax :    +61393599344
Mobile:  0412 103 943


When you’re in Melbourne, you want to get out to Peter’s shop… I am sure his pastries are as good as his Exponential Marketing Strategies!

Onward and upward!


If you want results like this – for only $97/month, we’re having a one-time-only Christmas sale with a $2,995 SECRET BONUS GIFT that will knock your socks off, but you have to give us a call on 1800 626 204 to find out what it is.

Market Meltdown = Opportunity

I wrote about the stock market meltdown a few days ago.

Today’s picture is worth a 1,000 words…

Click here to SEE a Year-By-Year ASX Stock Market Return Histogram

You know the saying, buy LOW sell HIGH, when would NOW be a good time to buy?

Onward and upward!
Dr Marc Dussault

Australia’s #1 Exponential Growth Strategist


You KNOW I’m going to quote this post in X months/years from now…

The FIRST question is “What is your decision-making horizon?”

Of course your second question is “what should I buy?”

That is the million-dollar question that I answer for our Platinum and Diamond Members.

Join the club and get on the wave of EXPONENTIAL RESULTS…

What does investing in the stock market have to do with Business Mastery and growing your business?

Everything – first it’s about having an antimimeticisomorphic Exponential Mindset™ and second, when you GROW your business exponentially, you get CASH that you’ll want to invest that creates an on-going passive income stream…

#1 Key to Success gets you 93% of the way there

If you attended Anthony Robbins’ Unleash The Power Within seminar or have read any of Tony’s work, you know:

The 4 Keys to Success:

#1 Know Your Outcome

#2 Take Action

#3 Find Out What Works and What Doesn’t

#4 Realign Until You Achieve #1

What you might not know is that only 7% of the general population knows their outcome.

Isn’t that startling?

That means by JUST KNOWING YOUR OUTCOME, you’re 93% of the way to success.

It might be just what you need to take your Next Best Step™ – Determining what your outcome is for your business.

That’s it for today.

Onward and upward!
Dr Marc Dussault


I know you want it to be more complicated… STOP IT!

I’m serious – watch the YouTube video and take the advice seriously – STOP IT!

Stop making your life more complicated than it needs to be.

Define your outcome and go on to step #2 – Take Action.

It really is THAT simple. Really. Trust me. It’s not that hard. Why not just give it a try?

Once you’ve stopped laughing at the video, it’s time for you to stop making the same mistakes and get on with the dream life that awaits you once you release yourself from the entrepreneurial jail.

The first key to unlock the jail cell is to KNOW YOUR OUTCOME.

Do it now. It takes 2-3 minutes to write it down on a piece of paper or in your on-screen diary/calendar/time management system.

DO IT NOW and become one of the top 7% who succeed BECAUSE they know what they want.

Want to take action, check out our products and services that can take you from where you are to where you want to be. Quickly and with a loss less effort – the LEAST expensive and MOST valuable is my ebook you can find at

Jon the 7% who are enjoying BETTER BUSINESS RESULTS with LESS EFFORT.

Simon says… YOU SUCK!

Yeah, you heard me…

“Simon Says” YOU SUCK!

I know you’ve played Simon Says – in fact close to 4,000 people played it at Anthony Robbins’ Last Australian Unleash The Power Within Event in Sydney last weekend. (Yeah it was friggin’ outstanding!!!!)

One of the illuminating exercises he does is play the game “Simon Says”.

I have attended 10 UPW events over the past 20 years and EVERY SINGLE TIME, the winner is a young child, 5 to 10 years old.


How does that happen?

3,000, 4,000 or 5,000 people in the room, MORE THAN 2,000 of them are over-achievers, EXCEPTIONALLY SUCCESSFUL yet a prepubescent child wins.

Sure not everyone wants to win the game, but that still leaves HUNDREDS who TRY TO WIN…

But don’t.

Why do the boys or girls win?

1. They want to PLAY more than win.
2. They do want to win, because that’s the point of the GAME.
3. They are ‘coachable’, totally open to the process of the game.
4. They have LESS negative self-talk than adults.
5. They have FEWER strategies which means less conflict in PLAYING the GAME the way it’s supposed to be played.
6. They have LESS limiting beliefs and experiences – they actually BELIEVE they can WIN.
7. They have LESS negative anchors because they have played and WON the GAME and REMEMBER winning, therefore can re-create the experience in their sub-conscious.
8. They feel more CAPABLE of winning because they haven’t been beaten down by life with successive ‘failures’ – they have that feeling of ‘invincibility’ that every time they play, they CAN WIN.
9. They are open-minded.
10. They are playful.
11. They know how to FOLLOW THE RULES to WIN THE GAME.
12. They have FUN without the burden of ego or reputation.

That’s why YOU SUCK at Simon Says.

Feel bad?

Don’t. I sucked too.

Until I got my strategies together after several years of ‘failing’ and finally ended up on stage, in the last 10 out of a room of 4,000. I ‘almost’ could have won, but just couldn’t get beyond the burst of the command that Tony would give. He was just too ‘tricky’ for me and yes I was ‘beaten’ by an 8-year old!

The lessons I learned then and AGAIN at this year’s UPW is – PLAY to WIN, like a child who thinks and feels invincible- the MORE FUN you have with it and LET GO, the better your outcome will be.

After all, it’s just a game.

That’s NOT a metaphor – it’s real life.

Life is just a game to be PLAYED WITH FUN and child-like abandon.

Enjoy PLAYING the game as you keep lifting your standards…

Onward and upward!
Dr Marc Dussault

If you enjoy these ‘distinction’ oriented blog posts, let me know by posting a comment with YOUR insights, ideas and perspectives. I am sure other readers would LOVE to hear from you.

78 1 Percent Improvements to Grow Your Business Exponentially

In a previous post I asked people to send me their 1 percent improvements as they took what I call their Next Best Steps after the Exponential Internet & Business Building Bootcamp.

These are the responses I received… I was going to share them only with the participants, but as you can see we fell short of the 101 that I was hoping for.

That tells you a lot doesn’t it?

MOST PEOPLE CAN’T MANAGE even a 1% improvement per day…

You know what that means… When YOU improve 1% per day, you’re in fact improving 2% per day BECAUSE your competitors aren’t improving 1% per day!

Check out these submissions – I forgot to ask for peoples’ names so the submissions are anonymous, but PRICELESS.

78 1 Percent improvements to Grow your Business Exponentially

1. I called GTAX and spoke to Gary Tuminello about tax options for Platinum Program and discovered that he used to manufacture lingerie.
2. “I know you don’t know, but if you DID know, what would the answer be?”
3. Added my USP to the first page of my website
4. After watching a few Tony Robbins YouTube videos, I’ve started asking myself “why?” I have chosen to do something. Why? So I have a clear outcome to expect rather than “It seems like a good idea”.
5. Changed my voicemail message to Marc’s exponential version
6. Choose what you want to be the best at
7. Contacted various people i met at the bootcamp ragarding conversations we had
8. Create something that is bigger than your business… such as an industry association or club.
9. Create, upload, and embed onto your homepage a YouTube video of yourself delivering the long version of your USP.
10. Decided to join the Business Mastery Platinum Program
11. Developed new pricing structure to be communicated this week
12. Diarise your expended time. When you start listing it… even for 3 days….you seriously start to question what you are doing. It becomes apparent what is and what isn’t your highest and best use of your time.
13. Don’t use any “institutional” advertising. Make all marketing direct response marketing – this makes it measurable, and almost always gives a better response.
14. Don’t aim for perfection. It is too hard and our built in ‘fear of failure” mechanisms mean we won’t start. Do SOMETHING…then improve it.
15. Don’t be satisfied with a good outcome. Look at what caused that outcome, and ask yourself how you can duplicate it and leverage it.
16. Don’t try and change people. If they are lazy, work out how that laziness can help you. If they are greedy, work out how that greed can help you. If they are busy, work out how their business can help you.
17. Every day when you wake up write down the three things you want to achieve.
18. Find a virtual assistant who can look after any job that you do on a regular basis that takes you more than about 25 minutes. You’ll pay between $8-15 an hour, and free yourself up for your work which should be worth more than that (otherwise, get a job as someone’s virtual assistant ! )
19. Find your own voice in your writing. Ditch corporate speak. If you can’t read it out and sound natural, it’s not ‘you’.
20. Get a 3rd party to call prospects and clients and ask them what they think about you. Do this in an anonymous manner with all results being aggregated…so no comments are directly attributable. This is the format which will get the most blunt comments. The feedback might well sting but will be extremely useful.
21. Have a workshop with your staff and list the 11 most common things that people call into your business for. Devote 3 minutes to each to come up with the optimal answer for each scenario. No more “making it up on the spot”. You don’t have to be scripted, but you will have the essence of the answers.

22. Have started going through my notes from the bootcamp and am adding best idea, second idea and also expanding on a few as well
23. I added an outside the box, unique, creative game to the beginning of my next group coaching session.
24. I changed my voice mail and from it have had great results
25. I connected to Marc Dussault on
26. I contacted a guy that I never got around to going out on a date with months ago…have lined up to see him this week !
27. I contacted Empowernet as I did not receive the first two emails sent.
28. I contacted Louis Vuitton in UK to start the recruitment process again.
29. I contacted, attended a webinar and found out more about what they do and had a client manager allocated to me
30. I copy the first cheque received from a new customer and file it. Why? It gives me information that I can use to followup on if the cheque bounces.
31. I created a personal USP (short and long)
32. I filed my tax return with GTAX
33. I followed up with key contacts made at Bootcamp within 48 hours
34. I found a new unit to move into by myself.
35. I gave the gift of setting up internet networking to another
36. I got out my Tony Robbins ” Get the Edge” CD’s and listened to them and did the Pain vs Pleasure activity assocaiting lots of pain if I DON’T have an exponential mindset !
37. I honed and re-honed by USP for my new business venture launching in September
38. I learn how to increase my productivity by using an Apple Macbook Air. It is brilliant!
39. I now let a majority of phone calls go to the message bank. Why? To encourage people to “self-select” into my sales funnel and allow the “tire kickers” to go to the competition.
40. I only exchanged business cards with those who I felt presented opportunities for mutually beneficial exchanges
41. I re-wrote my USP AND did Pathways to Profit creating a website overview for my graphic designer
42. I registered and contributed to a forum to keep in contact with exponential mindset bootcamp participants and share exponential ideas
43. I researched the lingerie departments of David Jones to prepare to write an article on improvements that could be made to increase their sales and efficiency.
44. I review and ponder a couple of pages from my bootcamp journal notes every morning and jot down my ideas to take action on
45. I reviewed my entire Bootcamp Journal and used highlighters to identify every distinction I can act on NOW and over next 12 months.
46. I secured 12 new URLs and linked them back to our business website. Why? To differentiate our product offerings from the competition.
47. I sent a survey to all my current clients asking them about where they like to shop,surf the internet etc as well as key words they associate with life coaching so I can get REALLY clear about them and the conversations I’d like to have with them to add value
48. I use Nova Mind Maps now in multiple ways in both business and to help me better organize my time and be more efficient
49. I used to out source what others can do as well as me
50. If I have a customer in the shop and the phone rings, I don’t answer the phone even though they say they can wait. Why? To show I am listening to what they are saying and they are the most important person to me at that time. Would you ask your immediate customer to wait while you started serving another customer that just walked in?
51. If you are at 100% capacity, you are not charging enough. Your prices should be high enough that at least a proportion of your prospects think you are way too expensive.
52. If you often quote people for your product or service (as I do) ask them what their most important criteria are (you should be having this conversation anyway…) and when you quote put that in the quote to them ie if it was based on timing… “I have chosen the best option which will will make sure we deliver this project by 25th September, guaranteed”. This reminds them that you understood, and it they are evaluating multiple proposals yours will stand out.
53. If your product or service is unique (and it should be) make sure your marketing communication tells a story so that people know what to expect by the time you have a conversation with them – you then maximize the value of the conversation talking about new stuff rather than covering the basics
54. In every situation where you make a mistake or lose money STOP and ask yourself… ‘What is the lesson in this’. How can I use it to my advantage. How can I change what I do so this is the last time it happens.
55. Invite all your clients and contacts onto LinkedIn. Adds credibility to you. As people change jobs it means you can stay in touch.
56. Make your best point first. People are too busy to decipher a long and cryptic message. If they keep reading make your next best point.
57. Market towards those that might not be ready to buy right now…. in any given market of qualified prospects only 7% are buying right now. At least another 37% are interested but have not decided on a supplier. Another 40% don’t know they have a problem. The rest are loyal to who they have. Make sure your marketing aggravates those that don’t know they have a problem, and lead them to you as a solution. Swing the undecides to you in a risk free way… then they at least enter your sales funnel.
58. Purchased related URLs about my business
59. Put customer testimonials inside your quote/proposal. They are not just for ‘marketing materials’. Acknowledge that your quote or proposal with the $ on it is also part of your marketing.
60. Re-designed my business card to include my USP
61. Re-worded email signature to request referrals
62. Replied to Marc about the newsagent clip
63. Run spell checker on all my emails and request a reply receipt. Why? To improve my email professionalism and to show I care whether they have received my email.
64. Sorted out a few problems with a significant person in my life.
65. Spend your time on what you and only you can do. Anything that is left, that costs less than your target income, get someone else to do the rest. If you get someone to do it for free, make sure there is something in it for them.
66. Started reading ‘Secrets of Marketing Experts Exposed
67. Started the development of a marketing plan for the business, revolving around exponential thinking and ideas
68. “Stop trying to sell who have not self selected somehow. Once they have raised their hand and entered your sales funnel THEN devote energy to them.”
69. Submitted a project on for the body copy of my website to be re-written by a pro
70. Taking a few days off to recouperate and absorb the bootcamp
71. Tell people how you are unique. Don’t hide it!
72. “The more you niche, the more you are attractive to those in that niche. By being a generalist you cast a a wider net, but not very deep. Your clarity about your niche is the brightness of the spotlight that makes the fish jump in your boat.
73. “There is so much happening that you cannot stay the same. To stay the same is to go backwards. (if you are wondering about how much is changing, what ShiftHappens again!)
74. Took professional photos of staff to use on promotional material
75. Understand and use permission marketing.
76. When you work, work 100%. When you play 100%. Most people spend their work hours dreaming about when they are not working, and their non-work hours worrying about work.
77. Work like you are going on holiday tomorrow. Work fast. Don’t accept interruptions. When you give someone instructions anticipate areas they might not understand and clarify in advance.
78. Yes, I’ve changed my voicemail message to Marc’s Exponential Voicemail message.

Onward and upward!
Dr Marc Dussault

If you have additional 1 percent improvements you’d like to share, please add them as comments to this post. I’d love to share them with THOUSANDS of our readers!

1% Improvements are quick and easy

Today’s post is about a 1% improvement that is quick and easy and FREE.

It can pay HUGE dividends over and over again.

It’s actually TWO strategies in one.

First it’s about having an autoresponse system that when you are away from the office at an event or on leave, you have your e-mails autoresponded – but not just with a standard “I’m out of the office” message, but with something more valuable for your clients… Like David Lourdes has done below.

The second strategy is hyperlinking to my event – the Bootcamp. That means some people will click on it and go to my site. That costs nothing for David and nothing for me. It’s totally exponential.

I know that there is no sale to the Bootcamp to be made since the event is taking place, but it’s the FUTURE events, the goodwill and INTEREST I am interested in…

David is showing his suspects, prospects and clients that he is seeking out the BEST strategies for them – continuing his personal and professional development to help them…

He is aligning himself with my pre-eminence. He is creating reciprocity that I MUST acknowledge and act on – hence this Blog post…

Can you see how EASY it is to make a 1% improvement that makes a difference?

It’s so easy, yet so few people do it!

Onward and upward!
Dr Marc Dussault

I am signing off with Dr Marc Dussault – not to be formal, but to improve my SEO rankings. I will be discussing that on the Internet Mastery Blog.

The other point I wanted to make is that when you start to make 1% improvements, they all add up. You know that from watching my 1% Improvement YouTube video.

When you Google “1% improvement – I have the top position, but that’s an Internet strategy…

The point is STOP trying to make the BIG changes and improvements. Stick to the 1%. They all add up to way more than the BIG STUFF YOU NEVER END UP DOING ANYWAY!

I mean that in a good way, I really do!

Your Next Best Step…

A little more than a week ago, I was on stage in Sydney at the 2008 Exponential Internet & Business Building Bootcamp… On the Wednesday we focused on taking what I call “Your Next Best Step™”.

The Next Best Step™ for anyone is the easiest, least expensive and fastest thing you can do to create IMMEDIATE RESULTS.

It’s not more complicated or complex than that. UNLESS YOU MAKE IT SO.

For example, if you can’t thing of any other strategy, why not send your INACTIVE clients a “We Miss You” letter? Tell them you miss them and let them know all the things you’ve done since they last ordered from you. List them as DETAILED BULLET POINTS… If you attended the Bootcamp – TELL THEM. TELL THEM what you learnt that will help you help them…

For example:

  • I attended Dr Marc Dussault’s Exponential Internet & Business Building Bootcamp to learn strategies to as he calls it “Compress my Pathways To Profits™” which for you means ME CREATING MORE VALUE FOR YOU THAN EVER BEFORE!
  • One of the things I’ve done immediately following the Bootcamp is change my voicemail message – call me and have a listen to it – I know you’ll agree it’s amazing. That has already saved me 15 to 20 minutes a day. I can now get to work on YOUR issues instead of playing telephone tag all day.
  • Another thing I’ve done is started a blog and registered it with With the blog, I’ll be able to communicate with you informally on a regular basis about important stuff that’s relevant to you.
  • We’ve renovated our showroom to make sure you’re more comfortable when you visit us.
  • We sent our team of customer service reps to Anthony Robbins’ Firewalk seminar so they can ‘step up’ to the next level and offer you more personalised service tailored to your specific needs. We do this every year and this year is the last year he’s doing it in Australia, so next year we’ll be sending them overseas for this vital training that has contributed to our winning 7 customer service awards over the past 5 years!
  • Two of our technicians have become MCSE accredited – following 2 3-hour exams that 25% of people fail on their first attempt – we’re committed to making sure our team maintains it’s expertise and has the answers to all your questions!
  • We’ve purchased a new black box LCD2000 Model machine that outperforms the previous model by 56% “X”, reducing production time by 23% so that you get a better output/result “Y” the same day instead of having to wait to get it overnight.
  • We’ve added 3 new car park spaces for you – we rent it from the garage next door because we know it’s important for you to come in and out quickly when you are dropping something off or picking it up – that’s how much we care – your time is important to us!

You get the idea… The more you tell them, the better!

Of course you need a call to action – to get them to do business with you – that could be a promotional product, a new bundle or a workshop or presentation for them to attend…

Which brings me to another Next Best Step™ idea EVERYONE can use.

Invite your clients to attend a ‘VIP Evening’ at your offices with something of value that you can tell/teach them. For a jeweler, that could be the 4 Cs of choosing a diamond and/or how to value opals and other precious and semi-precious stones.

You could have a wine tasting event with a local vineyard and have a sommelier there as the ‘attraction’… You could hire a magician or other ‘act’…

I am sure you can be creative – the point being that be getting clients to come to you, your sales HAVE TO INCREASE. Plus there are lots of people who WON’T ATTEND, BUT WILL THINK OF YOU AND PLACE AN ORDER SOONER.

You have nothing to lose, everything to gain…

Why not give it a try?

Onward and upward!


It’s often the simplest and easiest things that can be done TODAY that can make the BIGGEST difference.

Many people wait to ‘create a complex strategy’ that never gets deployed instead of doing what could have been done in MINUTES.

The We Miss You letter or e-mail is a one-hour investment – don’t aim for perfection – Remember “Perfection is the Poison of Profitability”. The VIP Evening is a 3-hour investment followed by the 3-hour evening session.

Do you want 101 “Next Best Steps that you can deploy in your business right away?”

Post a comment on this blog telling me WHY you want it and I’ll send it to you. How’s that for a deal? Make sure your comment is appropriate for public view since I will make it public for all to see once I moderate and accept it.