Exponential Marketing has a cornerstone concept: Add value to your clients and they will come back and refer more clients to you. Easier said than done. That’s why I’ve included a simple example: An Australia Post Postcard Fact Sheet that helps clients prepare their documents for direct mail. The question for YOU is “What basic […]
Archive for the 'Exponential Marketing' Category
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When I came across the article shown below, I just though there was a marketing lesson in there somewhere… Can you find it? Read the article and try to find the lesson, once you think you have it, click on the read more button.
In a previous blog post, I explained how to use a promotional product to add value to your clients, prospects and suspects. I know this is an example of antimimeticisomorphism that takes a while to get a grasp of, which is why I wanted to show you an alternative, called Permacharts, shown below. The charts […]
One of the foundational principles of Exponential Marketing is creating value for your suspects, prospects and clients. Easier said than done. That’s why I wanted to remind you of a short YouTube video I created a few years ago that shows you how it can be done quickly, easily and inexpensively. All you need is […]
There is a four step process everyone goes through as they make a purchase. Consider – Before anyone makes a decision, they must consider this opportunity. Most salespeople skip this step to their detriment. Decision – This is when the ‘sale’ takes place. However, most ineffective salespeople skip the consideration stage and try to force […]
What the heck is antimimeticisomorphism?!?! Simply stated, it’s the opposite of mimetic isomorphism – an academic term that explains what we all know to be true. “Monkey see, monkey do.” As industries mature, competitors increasingly use the same strategies and techniques to market, sell and deliver their products – in effect commoditising them. Antimimeticisomorphism means […]
Everyone involved in direct mail wants to increase response rates. I came across a blog post that explains how you can significantly increase direct mail response rates. I’ve used this strategy countless times. Of course you don’t want to overdo using post it notes as the video below confirms.
I often get asked which of our business coaching systems is appropriate for you. It actually depends on who you are and where you’re at in business. I’ve summarised the various options here for you. Silver Business Mastery Momentum Membership™ The Silver Business Mastery Massive Momentum Membership™ combines all the necessary elements you need to […]
This is a great idea to raise funds for charity. I share ideas like this with you to show you that when you adopt Exponential Mindset Thinking™ you can and will become more creative and innovative. Exposure to new and different ideas stimulates your Reticular Activation System (RAS) so it gets easier and easier with […]
We’ve all heard of the classic money back guarantee, but where else have you heard of someone guaranteeing results? That’s exactly what we’re doing for our next 2 programs – Etch-A-Sketch Thinking In The iPad Age and Become The Next Corporate Rockstar. Everyone gets to a point where they run out of fresh new ideas. […]
Every year, we stage the Exponential Business Building Bootcamp which is 3 full-on days where entrepreneurs and business people get together to learn the best strategies that are proven and tested to work. Each time it’s staged, there is new content, examples and case studies from real Australian businesses just like yours. Case studies that […]
This is a classic advertising story that is worthy of repetition. It’s not just funny, but exceptionally valuable when you extract from it lessons that you can leverage from it. Enjoy! A barber had been noticing that his clients had been dropping off slowly over the last eighteen months or so. He blamed the economy […]
Google “transactional marketing” or “relationship marketing” and you’ll get thousands of hits with titles like “relationship marketing vs transaction marketing”. Basically, transactional marketing is thought of as a thing of the past, while relationship marketing is the bright future that businesses should be striving towards. Transactional Relationship Marketing: The Cost Effective and Environmentally Friendly Strategy […]
I recently spoke at the 2010 Food Services Australia Show. I presented a summary of “How To Market Your Restaurant To Fill Your Empty Tables”. This all came about because of the 2010 Exponential Entrepreneur Of The Year Winner, Gavin Buckett, also known as the Gourmet Guardian, Australia’s premier Food Safety Specialist and HACCP Certification […]
Sam Kritsotakis of Eskae Jeweller recently won one of six prestigious Exponential Entrepreneur Of The Year Awards. After-the-fact people often look ‘back’ and realise how obvious it is… Which is why I wanted to share with you one of the many Exponential Marketing Strategies we’ve taught him – leveraging case studies. Click on the hyperlink […]
Today’s post is the second of a two-part list of 20 Tips to Boost Your Direct Mail Response. Direct Mail is still a very effective way to market your products and services. To learn the art and science of Direct Marketing, you should consider our Killer Kopywriting System. 10 More Tips To Boost Your Direct […]
Today’s post is the first of a two-part list of 20 Tips to Boost Your Direct Mail Response. Direct Mail is still a very effective way to market your products and services. To learn the art and science of Direct Marketing, you should consider our Killer Kopywriting System. 20 Tips To Boost Your Direct Mail […]
Today’s post is yet another example of how the little things make a BIG difference. As you probably know, I love dogs even though I don’t have any because of my ‘jet set’ lifestyle… Recently, I visited the puppies and dogs at Paddington Pups Doggy Day Care in Brisbane (video below). While I was there, […]
A lot of people ask me what the difference is between institutional advertising and call to action marketing. Simply put, institutional advertising is brand building and is only recommended when you have MILLIONS or BILLIONS in your marketing budget. Call to action marketing I don’t even call it advertising because it’s unilaterally focused on getting […]
I often talk about Risk Reversal as an Exponential Marketing Strategy. This YouTube video is something US Corporate America had never seen before. I guess you have to wonder if it’s too little too late or the real question might be “if they had this risk reversal guarantee years ago, would they be in the […]
