Does combining offline and online mean double the costs or double the profits? That’s a perplexing question that baffles many small business owners and independent retailers. What works for multinational corporations with deep pockets doesn’t work for small businesses with shoe-string budgets. Even though today’s empowered consumers expect to interact with brands across a wide […]
Archive for the 'Exponential Marketing' Category
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Across Italy, police are cracking down on Ferrari and Lamborghini drivers, but not because they are driving too fast. Italy, like so much of southern Europe, is drowning in debt, so police are pursuing drivers to make sure they are declaring – and therefore paying taxes on – earnings that would allow them to afford […]
I recently blogged that print media is alive and well, but there are still some skeptics out there who don’t fully understand why that’s the case. First, let me deal with the obvious issue – print IS declining. There is no question that it has peaked and it’s decreasing quickly, but it’s far from dead […]
Watch this video and ask yourself the question – would you sit down? When I explain Antimimeticisomorphism to my clients, I always specify being different for a deliberate purpose without being provocative. This commercial pushes the envelope and makes the point without being offensive or being too serious. Thank you to Andrew Powell of Montreal, […]
Today’s blog post is a colourful overview of the history of advertising that captures the evolution of sales and marketing over the past decades. It’s always worthwhile to see where we’ve come from to determine where we’re going. Even though it has an American slant to it, it’s still interesting to review the milestones retrospectively. […]
I recently created a short YouTube video (48 seconds) that highlights what you can do with the exponential power of the Internet. In less than 1 minute, I am able to introduce myself as The Exponential Growth Strategist, promote my 1 Percent Improvement Doctrine to help you get more done with less effort, and make […]
Clients see you in one of two ways, either as a COST or as a BENEFIT. Examples of companies that are perceived as a ‘cost’ Lawyers Dentists Plumbers Gym Search consultants/headhunters Examples of companies that are perceived as a ‘benefit’ Restaurants that you want to eat at (non fast food) Jeweller Concerts and events Zoo […]
I was just talking with a print publisher explaining to her that I am a firm believer in the immense value of print media – EVEN if we are in a digital age, we are still not about to forego print anytime soon. Print just has to COMPLEMENT digital capabilities. Both print and digital can […]
As The Exponential Growth Strategist, once of the cornerstone principles of exponential marketing is uncovering hidden assets. This real life example made me take notice because it’s utterly brilliant! The only improvement I could make to this creative idea is to identify the balls to the matches played and sell those at a premium. (I […]
Exponential Marketing has a cornerstone concept: Add value to your clients and they will come back and refer more clients to you. Easier said than done. That’s why I’ve included a simple example: An Australia Post Postcard Fact Sheet that helps clients prepare their documents for direct mail. The question for YOU is “What basic […]
When I came across the article shown below, I just though there was a marketing lesson in there somewhere… Can you find it? Read the article and try to find the lesson, once you think you have it, click on the read more button.
In a previous blog post, I explained how to use a promotional product to add value to your clients, prospects and suspects. I know this is an example of antimimeticisomorphism that takes a while to get a grasp of, which is why I wanted to show you an alternative, called Permacharts, shown below. The charts […]
One of the foundational principles of Exponential Marketing is creating value for your suspects, prospects and clients. Easier said than done. That’s why I wanted to remind you of a short YouTube video I created a few years ago that shows you how it can be done quickly, easily and inexpensively. All you need is […]
There is a four step process everyone goes through as they make a purchase. Consider – Before anyone makes a decision, they must consider this opportunity. Most salespeople skip this step to their detriment. Decision – This is when the ‘sale’ takes place. However, most ineffective salespeople skip the consideration stage and try to force […]
What the heck is antimimeticisomorphism?!?! Simply stated, it’s the opposite of mimetic isomorphism – an academic term that explains what we all know to be true. “Monkey see, monkey do.” As industries mature, competitors increasingly use the same strategies and techniques to market, sell and deliver their products – in effect commoditising them. Antimimeticisomorphism means […]
Everyone involved in direct mail wants to increase response rates. I came across a blog post that explains how you can significantly increase direct mail response rates. I’ve used this strategy countless times. Of course you don’t want to overdo using post it notes as the video below confirms.
I often get asked which of our business coaching systems is appropriate for you. It actually depends on who you are and where you’re at in business. I’ve summarised the various options here for you. Silver Business Mastery Momentum Membership™ The Silver Business Mastery Massive Momentum Membership™ combines all the necessary elements you need to […]
This is a great idea to raise funds for charity. I share ideas like this with you to show you that when you adopt Exponential Mindset Thinking™ you can and will become more creative and innovative. Exposure to new and different ideas stimulates your Reticular Activation System (RAS) so it gets easier and easier with […]
We’ve all heard of the classic money back guarantee, but where else have you heard of someone guaranteeing results? That’s exactly what we’re doing for our next 2 programs – Etch-A-Sketch Thinking In The iPad Age and Become The Next Corporate Rockstar. Everyone gets to a point where they run out of fresh new ideas. […]
Every year, we stage the Exponential Business Building Bootcamp which is 3 full-on days where entrepreneurs and business people get together to learn the best strategies that are proven and tested to work. Each time it’s staged, there is new content, examples and case studies from real Australian businesses just like yours. Case studies that […]
