A man sat at a metro station in Washington DC and started to play the violin; it was a cold January morning. He played six Bach pieces for about 45 minutes. During that time, since it was rush hour, it was calculated that 1,100 people went through the station, most of them on their way […]
Archive for the 'Exponential Mindset' Category
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Watch this video and ask yourself the question – would you sit down? When I explain Antimimeticisomorphism to my clients, I always specify being different for a deliberate purpose without being provocative. This commercial pushes the envelope and makes the point without being offensive or being too serious. Thank you to Andrew Powell of Montreal, […]
One of the sad things I see in my line of work as The Exponential Growth Strategist is business owners who are slaves to their business and won’t admit to themselves. They put up appearances and “posture” when I meet them, claiming they are decisive and “in charge”, but just a little probing reveals the […]
When I did my coursework for my Ph.D. in Business Administration, one of the things that initially surprised me was how academics couldn’t agree on seemingly simple definitions for terms such as Entrepreneur or Family Business. I quickly realised that the definition of the word, theme or concept determines HOW you’re going to study or […]
We have all heard the expression “you need to work ON your business instead of IN it…” Easier said than done. In fact, for most owner operators, it’s a transition they can never make. The reason is simple: The personality traits that got them to go INTO business are exactly the ones that will keep […]
Everyone’s heard of the the word Apprehensive. It’s an adjective often associated with accountants…* But the word prehensive is not so well known – the opposite of what accountants are… So if you ever wondered why there is often a conflict between entrepreneurs and their accounts – look no further than the dictionary! Now you […]
We all remember playing around with a Rubik’s Cube, getting close to solving it only to scramble it even more… Those frustrations are not all that different from business owners who try to grow their businesses… Now there’s a special tool to help you grow your business – it’s called a Marc-Ka-Ching Kube!
There is no doubt about it, New Year’s Resolutions are a powerful tool to achieve goals, yet only a few follow up and follow through on their resolutions..* Why is that? One simple reason is that most people forget that decisions are made every minute of every day and they add up at the end […]
I recently created a short YouTube video (48 seconds) that highlights what you can do with the exponential power of the Internet. In less than 1 minute, I am able to introduce myself as The Exponential Growth Strategist, promote my 1 Percent Improvement Doctrine to help you get more done with less effort, and make […]
Have you ever wondered why success gets harder as you become more successful? It’s because of your opportunity costs that keep rising as you get more and more successful mixed with a short term focus on “making deals” and taking care of emergencies instead of working “on” the business… It’s quite a dilemma that paralyses […]
Even though I don’t own a dog, I love em! I especially enjoy visiting Paddington Pups as you can see below. I mean c’mon – life doesn’t get any better than spending it with happy, playful puppiess and dogs who love you unconditionally. Paddington Pups is raising money and awareness for the Millan Foundation setup […]
If you want the genesis of this concept, watch Steve Job’s Commencement Address To Stanford University Graduates in 2005 shown below. Listen to one of our Platinum Program Members who explains this philosophy in his own words: When we started, we were aiming to assist smaller businesses, those with less than 20 employees. This is […]
Some people say that TV rots your brain and can’t teach you anything. I like to take a more exponential approach. TV is great way to unwind (if you’re like me and lucky enough to have the time 😉 and you can occasionally learn something from the boob tube and not just from documentaries. Last […]
I love it when I learn my own lessons! I teach ambitious entrepreneurs and business executives how to find hidden opportunities in their businesses. Opportunities that are sitting right there, under there noses… That’s what happened to me today. I figuratively tripped across a 4-minute audio that I completely forgot I had in my archives […]
As The Exponential Growth Strategist, once of the cornerstone principles of exponential marketing is uncovering hidden assets. This real life example made me take notice because it’s utterly brilliant! The only improvement I could make to this creative idea is to identify the balls to the matches played and sell those at a premium. (I […]
Exponential Marketing has a cornerstone concept: Add value to your clients and they will come back and refer more clients to you. Easier said than done. That’s why I’ve included a simple example: An Australia Post Postcard Fact Sheet that helps clients prepare their documents for direct mail. The question for YOU is “What basic […]
As a business owner or corporate executive, you’re always looking for ways to be more creative and innovative to find fresh new ideas to make your next sales or marketing campaign a success. In an attempt to determine how great thinkers achieve their great outcomes, British marketing consultant Simon Sinek believes that he has stumbled […]
In a previous blog post, I explained how to use a promotional product to add value to your clients, prospects and suspects. I know this is an example of antimimeticisomorphism that takes a while to get a grasp of, which is why I wanted to show you an alternative, called Permacharts, shown below. The charts […]
One of the foundational principles of Exponential Marketing is creating value for your suspects, prospects and clients. Easier said than done. That’s why I wanted to remind you of a short YouTube video I created a few years ago that shows you how it can be done quickly, easily and inexpensively. All you need is […]
