Archive for the 'Pre-eminence' Category

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What will your legacy be?

Regardless of what you thought of Michael Jackson’s ‘lifestyle’ and peculiarities, his passing leaves us all with the awe of his talent, expression and  ability to entertain across boundaries of colour, race and generations. That brings up the question – what will your legacy be? What are you creating that will be left behind when you depart this world/existence/reality?

What will YOUR legacy be?

What will YOUR legacy be?

The reason this is important to think about now is because the NEW YEAR is upon us in a few days…

When would NOW be a good time to start planning to make 2010 You Best Year Ever? Hmmm

When you’re in business, you can create an on-going legacy, one that survives you – most don’t achieve that goal – but you can, if you PLAN FOR IT.


Great Advertising Ideas

If you’re looking for advertising ideas, check out this website that has a growing collection of great advertising concepts. I promise you they are way out there – totally original and yes, absolutely positively EXPONENTIAL! Just click on the hyperlink and be amazed!

Antimimeticisomorphism Example: Felony Franks

There are many instances when I get into a stream of consciousness ‘trance’ and really fun stuff happens. Sometimes I think people think it’s just fun and games, but it’s not – every single one has the opportunity to become a ‘business model or concept’ – here is one example that proves that when you run with something, you can make it into a viable business that really stands out above the crowd!

Antimimeticisomorphism Example: Felony Franks

Exponential Marketing Strategies Work In ALL Industries

Ray Keefe of Successful Endeavours recently reminded me that the following industries were represented at our recent Exponential Business Building Bootcamp. In so doing, he triggered a to do list item that I had been meaning to get to – which is one of the ways the Reticular Activation System works to help you get better results with less effort…

Industries represented at the 2009 Exponential Business Building Bootcamp

2009 Exponential Business Building Bootcamp Participants

2009 Exponential Business Building Bootcamp Participants

- low cost electronics manufacture
- research and development consultancy
- Gym
- online directory
- IT and web services
- search engine optimisation and website hosting
- exponential business growth strategist
- engineering education
- pet store and services
- plumber
- customer service training
- precious metals investments
- sewing classes
- flipping websites for profit
- copywriter
- accounting services
- dental supplies and equipment
- personal breakthrough coach
- custom jeweller
- food safety certification and audit
- butcher
- artist and cartoonist

Then it dawned on me that I had a comprehensive list of industries that Exponential Marketing strategies had been proven and tested to work in…

Exponential Marketing Strategies Tested And Proven In These Industries

Exponential Marketing Strategies Tested And Proven In These Industries

So if you’re in any of these industries, contact us and we’ll show you how to grow your business exponentially!

Continue reading ‘Exponential Marketing Strategies Work In ALL Industries’

Tune In To Sydney’s “Money Talks” Radio Show on 2RRR 88.5 FM, 8-9 AM Wed 8 July 2009

This is just a quick reminder to tune into Sydney’s “Money Talks” Radio Show hosted by David Haseldine on 2RRR 88.5 FM from 8-9 AM Wednesday 8 July 2009 to get some exponential ideas on stress free wealth creation. The podcast will be made available on

Exponential Branding 101: Own Your Own Word

By now, you know I own the word antimimeticisomorphism – which is having fun doing out-of-the-ordinary things that create extra-ordinary results with the least amount of effort at the lowest cost. You can Google antimimeticisomorphism and all 400+ references are mine. That being said, you can also create an ACRONYM like Kellogg’s LCMs and leave it to people’s imagination to come up with their own interpretation.

Totally Exponential – IF you can create enough exposure to have ‘some’ people to start thinking about it.

Go on and try to find out the answer – it’s fascinating to see the forum discussions out there = FREE branding!

I like it!

Geelong’s Gym Fabulous Fun Foto!

Whenever you do something within your business, you should take advantage of turning it into a FUN activity and then leveraging it as a marketing tool – like Geelong’s Gym did recently when they put up their new sign as part of their corporate facelift and branding makeover. They got their staff up on the scaffolding and turned it into a fabulous fun foto opportunity!

Geelong's Gym Puts Up New Sign!

Geelong's Gym Puts Up New Sign!

The key is to have FUN and capturing that on ‘FILM’…

Geelong's Gym Reveals New Sign!

Geelong's Gym Puts Up New Sign!

It’s worth hiring a professional photographer to get it right. You want to capture the emotion, fun and enthusiasm of the event…

What do you have coming up that you can turn into a Fun Foto opportunity?

5 Tips To Get A Job In A Recession

I hear it all the time… If only the economy wasn’t so bad, I’d be able to find a job. Maybe you would, maybe you wouldn’t. What I can tell you is that if you follow the following exponential marketing strategies, you’ll be able to find that job a lot faster and easier.

Recession Job Finding Tip #1

Go to and sign up for a FREE account. Invite anyone you know to join you. Connect to me on Linked In and you will INSTANTLY get 1.2 Million connections.

View Marc Dussault's profile on LinkedIn

Once you’re on Linked In, you want to make sure your profile is 100% complete so search consultants (a.k.a. head hunters) can find you to offer you positions that otherwise are not advertised anywhere.

This is a skill you can acquire in my Internet Mastery Silver Momentum Membership to get jobs offered to you EFFORTLESSLY.

I have a 5-part article series that explains step-by-step how you can get and leverage 7 million connections on Linked in in 3 days. It’s part of all my Internet Mastery Programs.

Several years ago, I had the job search function activated within Linked In and I got ‘offers’ posted to my homepage every single day…

Imagine that – job opportunities coming to YOU automatically. Continue reading ’5 Tips To Get A Job In A Recession’

Self Promotion 201

In a recent post, I showed you what put on their service vehicles to enhance their self promotion. Not to be out-done, The Lone Drainer And Pronto sent me these photos… How many Exponential Marketing Strategies can you count across all the images?

Self-Promotion Strategies

The Lone Drainer And Pronto!

The Lone Drainer And Pronto!

The Lone Drainer And Pronto!

The Lone Drainer And Pronto!

The Lone Drainer And Pronto!

The Lone Drainer And Pronto!

The Lone Drainer And Pronto!

The Lone Drainer And Pronto!

The Lone Drainer And Pronto!

The Lone Drainer And Pronto!

Go ahead and count how many Exponential Marketing Strategies there are in these photos – I count at least 7…

How To Get A Job In A Recession

If you’re looking for a job right now, my heart goes out to you. I’m based in Sydney, Australia and this is the worst job market since the dot com crash. In the United States and Canada it’s even worse. Imagine if there was a way to stand out high above the masses of other job seekers… How much would that be worth to you or a friend who really needs a job NOW!?!?

That is the power of the Exponential Mindset that I teach – How to do out-of-the-ordinary things to get extra-ordinary results. I am putting together a package for frustrated job seekers that I am going to launch in the next few days. Make sure you’re registered to my blog so that you don’t miss this announcement. It’s going to be ABSOLUTELY FREE, but for a limited time only.

How To Get A Job In A Recession

I will show you:

  • How to get jobs offered to you FIRST before they ever become public

  • How to find jobs that are NEVER made public

  • How to make sure YOU GET considered for MORE positions that you are qualified for

  • How to GUARANTEE you get more interviews THAN ANYONE ELSE

  • How you can make sure YOU get the second and third interviews to make the short list

  • How to negotiate the MAXIMUM pay package

Stay tuned… As soon as it’s ready I will launch it with a 24-hour window to get it for FREE.

A Bright Idea For Self Promotion

Today’s post combines self-promotion with a Unique Selling Proposition. John Ghetto of tells me this strategy gets people to ring him when they see it. It’s one of the most effective self-promotional strategies you can use…

Can you imagine how much you could save if you cut your lighting bill in half?!?

Apparently the NSW Government saved more than 1 million dollars…

Unique Selling Proposition - Example 1

Unique Selling Proposition - Example 1

Unique Selling Proposition Example 2

Unique Selling Proposition Example 2

Unique Selling Proposition Example 3

Unique Selling Proposition Example 3

This kind of self-promotion is very inexpensive yet VERY EFFECTIVE. If you have vehicles out on the road, you really do need to consider this Exponential Marketing Strategy.

The only thing I would suggest is to put the WEBSITE on the trucks and TEST different ways of saying the same thing – to SEE WHICH ONE gets the most calls/responses.

Preeminence begins with a good personal bio

Today’s post is a long one, but well worth reading if you want to get more sales from BETTER prospects who VALUE who and what you are as a PERSON. This example is from Yvonne McIntosh, one of our Diamond Members who has graciously accepted to show the process involved.

The strategy of preeminence – A personal bio ‘Before, During and After’ Case Study

Continue reading ‘Preeminence begins with a good personal bio’

No jobs in the US? Think again

Now this guy’s got an Exponential Mindset – if you think antimimeticisomorphically… 50 jobs in 50 states in 50 weeks.

Check out the television news footage of how he’s going to get 50 Jobs in 50 states in 50 weeks!

This is the inspiration you need to get stuff done!

If you’re new to this blog, make sure you subscribe – I am going to cover job searching tips over the next few weeks that you’re not going to want to miss, like the ONE strategy that got one job hunter from no job offers to 6 in one week, but using this ONE KEY INTERVIEWING SKILL…

Get Better Business Results THIS year – Gavin did it, so can you!

Gavin Buckett’s Case Study will motivate you to get off your butt and ‘do stuff.

Click here to download Gavin Buckett’s Case Study now.

It’s good something for everyone – if you’re looking to get the BEST RESULTS with the LEAST amount of EFFORT.

Onward and upward!

If you’re still keen to consider coming to the 2008 Exponential Internet & Business Building Bootcamp, our LAST SERIES of bootcamp previews are this week in Sydney, Brisbane and Melbourne.

I’d love to see you there.

To contact Gavin, go to his site at

An etymologically exponential strategy to consider

Today’s post has been contributed by Ronnlynn Bartosh.

This is an excerpt from one of her daughter’s favourite TV shows.

“Grey’s Anatomy” (2005) {If Tomorrow Never Comes (#1.6)}

Dr. Meredith Grey: [voiceover] A couple hundred years ago Benjamin Franklin shared with the world the secret of his success. Never leave that ’til tomorrow, which you can do today. This is the man who discovered electricity; you’d think we’d pay more attention to what he had to say. I don’t know why we put things off, but if I had to guess it has a lot to do with fear. Fear of failure, fear of pain, fear of rejection. Sometimes the fear is just of making a decision. Because… What if you’re wrong? What if you make a mistake you can’t undo? Whatever it is we’re afraid of, one thing holds true: That by the time the pain of not doing the thing gets worse than the fear of doing it, it can feel like we’re carrying around a giant tumor. And you thought I was speaking metaphorically… ‘The early bird catches the worm.’ ‘A stitch in time saves nine.’ ‘He who hesitates is lost.’ We can’t pretend we haven’t been told. We’ve all heard the proverbs, heard the philosophers, heard our grandparents warning us about wasted time; heard the damn poets urging us to seize the day. Still, sometimes we have to see for ourselves. We have to make our own mistakes. We have to learn our own lessons. We have to sweep today’s possibility under tomorrows run until we can’t anymore. Until we finally understand for ourselves what Benjamin Franklin meant. That knowing is better than wondering. That waking is better than sleeping. And that even the biggest failure, even the worst most intractable mistake, beats the hell out of not trying.

These sayings that we use in our everyday speech have all started somewhere – many of them as warnings or basic common sense. Very few of us know where these sayings have originated from and yet we use them as an intrinsic part of everyday life.

Many years ago in a village in England there was a young man who was considered ‘not very bright’. He was very shy. He would not speak, even when spoken to. In fact many people believed he couldn’t speak. He would spend his time watching people through their windows. But he would only peep from the side, he did not want to be seen or spoken to. Visitors to the village were told about Tom – he just likes to watch, but you must not try to talk to him. People from other villages heard about Tom. As word spread, Tom became famous.

What proof do we have of Tom’s fame?

As the years passed Tom became known in the village (and elsewhere) as ‘Peeping Tom’.

Although many of us do not know the story behind his name, it has become an integral part of our language and culture. The idea has grown and taken a life and meaning of its own.

Think of some of the sayings you use regularly yourself.

Write down three of the sayings you use that could be applied to your current state.

Now write down three sayings that convey where you want to be.

Using an A4 piece of paper in landscape mode, draw a line from the bottom left corner to the top right corner. Write the three sayings about your current situation along the bottom section of this line. Now write the three sayings about where you want to be along the upper section of this line. This line represents your personal journey you must undertake and you have already taken the first step. Put the paper on the wall above your desk. Now every time you sit at your desk you will see where you have been and re-establish where you are along that line as you journey towards your goal.

Now, consider what you have just achieved. You have taken action. You have taken one more step towards adjusting your mindset for success. Now it is time to achieve one step from your personal next best steps list.

Just start with one small idea and let it roll. As it rolls it will gather other ideas and escalate in the same way as a snowball rolling downhill. All it takes is the one little action of letting go of that snowball.

Utilising the skills learned from the Exponential Mindset™ strategies I’ve been talking about on this blog and elsewhere, let go of your snowball of an idea and let it roll down the hill so it can exponentially escalate as it rolls.

In the meantime, it is time for you to let go of that next snowballing idea and move…

Onward and upward!


Did you know that Thomas E. Crapper invented the ‘modern/flushing’ toilet?

Did you also know that according to Wikipedia, the claim that the brassiere was invented by a man named Otto Titzling (phonetically tit-sling) who lost a lawsuit with Phillip de Brassiere (fill up de’ brassiere) is an urban legend that originated with the 1971 book Bust-Up: The Uplifting Tale of Otto Titzling and the Development of the Bra and was propagated in a song from the movie Beaches.

So what’s exponential about today’s post?

Hmmm… Good question.

Every industry has particular and specific words it uses. if you know their origins, you can impress your prospects and suspects by TELLING them what you know.

For example, when I was in the Digital Reprographic Industry, I researched the historical roots of printing, reproduction, duplication, quick printing and reprography. The etymology of the word and it’s philology was significant as it reflected and mirrored the evolution and REVOLUTION of the industry. It comprised an entire chapter of my MBA thesis which was published as a book called “The Dynamics of Technological Change on the North American Reprographic Industry: A Synthesis of an Industry in Transition”. [Sexy title eh? BTW, it will be re-launched as soon as I complete the introduction to the 3rd edition.]

My understanding was based on 100 years of research, facilitated by the industry’s 3 top associations and trade organisations. It became the single most in-depth analysis of the industry published. I became the industry’s pre-eminent expert and as such was able to consult and sell to dozens of companies that otherwise would never have considered my products and services.

That is the topic of another post, for another day.

For now, your task is to learn more about the origin of the words that you and your industry use on a daily, on-going basis. Ask around and you’ll be amazed at the Urban Legends that exist – they too are fun and valuable to know.

Have fun with this.

The exponential DEPLOYMENT of this strategy is the creation of a PDF or YouTube video that explains this stuff in a fun and engaging manner. If you are creative, you can create a MindMap.

If you do create any of these, I would be happy to post it on this blog for all to see!

Dr Jan’s Exponential Sex 101

Australia’s very own “Dr Jan” calls it like it is.

Dr Janet Hall is an Exponential Marketing Bootcamp Graduate who eat, breathes and (literally) sleeps exponential strategies.

I am on her subscription e-mail list and I am amazed at her ability to deal with such a delicate subject in such a professional manner.

I am also impressed at her deployment and implementation of the Exponential Mindset™ and strategies. For example in this month’s edition of her e-mail subscription, she mentions two articles by a prominent American Sex Therapist “Top 10 Sex Mistakes Women Make” and “Top 10 Sex Mistakes Men Make”.

That rebuttal (excuse the intended pun) creates interest and Dr Hall responds with her own “Sex Tips for Aussie Blokes” in the same publication as well as in her e-mail subscription.

I have attached them here for your enjoyment and evaluation.

Dr Janet Hall’s Original E-mail

Dr Janet Hall’s Article Sex Tips For Aussie Blokes

Article: Top 10 Sex Mistakes WOMEN Make

Article: Top 10 Sex Mistakes MEN Make

Dr Hall has deployed several exponential marketing strategies, each compounding the RESULT and INFLUENCE she gains.

Here are some of the outstanding strategies she uses:

Pacing and leading
Future pacing
Influence, authority and credibility
JV and H-B Partnerships
Creating Value
Front and back-end strategies
Professional branding
Multiple Rivers Of Revenue™
Exponential Internet Strategies
1% Percent Improvement
Educating the client
Informing the client
Pathways To Profits™
Killer Kopywriting and Headlines
Long Copy Sells
Core Story
Entertaining Story Telling
Strategy combined with tactics
Adaptation to Dr Dussault’s Demographic Descriptors™

If you’d like to learn more about these Exponential Marketing Strategies so you too can grow your business exponentially, please go to or

For help to exponentially improve your sex life, contact Dr Janet Hall at

Life is to be lived to its fullest. Enjoy and have fun as you keep pushing…

Onward and upward!

There was no pun intended, but I have to admit it’s kind of funny.

There is nothing funny about sex problems, challenges and hang-ups. Dr Janet Hall is a true professional. She is devoted to helping you have your breakthroughs either through personal consultations or if you’re a little timid and shy via her online therapies that can be found at

She espouses the Exponential Mindset™ by making it easy for you to buy and deal with her. I hope you learn from this exemplary case and apply some of these strategies to your business.

Life’s too short to be too serious.

Here is an excerpt from my Wizard’s Wisecracks™ that you can receive for FREE by clicking here.

——— Wizard’s Wisecracks™ Excerpt ————

Isn’t it funny how we are so precocious with gender labeling of
humans, but yet in some languages it’s a major ordeal to give a
gender to inanimate objects?

Is it me or is this just a little too complicated?

Have fun debating this one with your spouse and/or colleagues.

A French teacher was explaining to her college class that in French, unlike English, nouns are designated as either masculine or feminine. House is feminine: la maison. Pencil is masculine: le crayon.

A student asked, ‘What gender is computer?’

Instead of giving the answer, the teacher split the class into two groups – male and female – and asked them to decide for themselves whether computer should be a masculine or a feminine noun. Each group was asked to give four reasons for their recommendation.

The men’s group decided that computer should definitely be the feminine gender (la computer) because:

1. No one but their creator understands their internal logic;

2. That native language they use to communicate with other computers is incomprehensible to everyone else;

3. Even the smallest mistakes are stored in long-term memory for possible later review; and

4. As soon as you make a commitment to one, you find yourself spending half your pay packet on accessories for it.

The women’s group, however, concluded that computer should be masculine (le computer) because:

1. In order to do anything with them, you have to turn them on;

2. They have a lot of data but still can’t think for themselves;

3. They are supposed to help you solve problems, but half the time they are the problem; and

4. As soon as you commit to one, you realise that if you had waited a little longer, you could have gotten a better model.

Onward and upward!

Who do you think won? The men or the women…

Yeah. I’ll leave that one alone for today.

Welcome to the Business Mastery Platinum Blog

Welcome to the Business Mastery Platinum Blog – over the coming weeks and months we’ll keep you updated with the latest cutting edge strategies for building a profitable business that someone would want to buy.

This blog is different in that it focuses on developing and Exponential Mindset that creates extra-ordinary results by doing things that are out-of-the-ordinary.

It’s called thinking and acting antimimeticisomorphically.

I know that’s a mouthful – go to to learn a little bit more about this fascinating exponential concept and subscribe to our RSS feed so you don’t miss out on that ONE thing that could make ALL the difference in your career or business.

Onward and upward!

Dr Marc Dussault
Business Mastery Platinum Program