One of the sad things I see in my line of work as The Exponential Growth Strategist is business owners who are slaves to their business and won’t admit to themselves. They put up appearances and “posture” when I meet them, claiming they are decisive and “in charge”, but just a little probing reveals the […]
Archive for the 'Strategy' Category
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When I did my coursework for my Ph.D. in Business Administration, one of the things that initially surprised me was how academics couldn’t agree on seemingly simple definitions for terms such as Entrepreneur or Family Business. I quickly realised that the definition of the word, theme or concept determines HOW you’re going to study or […]
We have all heard the expression “you need to work ON your business instead of IN it…” Easier said than done. In fact, for most owner operators, it’s a transition they can never make. The reason is simple: The personality traits that got them to go INTO business are exactly the ones that will keep […]
There is no doubt about it, New Year’s Resolutions are a powerful tool to achieve goals, yet only a few follow up and follow through on their resolutions..* Why is that? One simple reason is that most people forget that decisions are made every minute of every day and they add up at the end […]
Protect Your Startup With Insurance Determining the right business insurance for your startup business requires careful analysis and thoughtful reflection. With the proper investment of time and effort, you can figure out the most essential insurance products for your particular situation. As a matter of principle, you should review your needs with an experienced insurance […]
Have you ever wondered why success gets harder as you become more successful? It’s because of your opportunity costs that keep rising as you get more and more successful mixed with a short term focus on “making deals” and taking care of emergencies instead of working “on” the business… It’s quite a dilemma that paralyses […]
Even though I don’t own a dog, I love em! I especially enjoy visiting Paddington Pups as you can see below. I mean c’mon – life doesn’t get any better than spending it with happy, playful puppiess and dogs who love you unconditionally. Paddington Pups is raising money and awareness for the Millan Foundation setup […]
If you want the genesis of this concept, watch Steve Job’s Commencement Address To Stanford University Graduates in 2005 shown below. Listen to one of our Platinum Program Members who explains this philosophy in his own words: When we started, we were aiming to assist smaller businesses, those with less than 20 employees. This is […]
Exponential Marketing has a cornerstone concept: Add value to your clients and they will come back and refer more clients to you. Easier said than done. That’s why I’ve included a simple example: An Australia Post Postcard Fact Sheet that helps clients prepare their documents for direct mail. The question for YOU is “What basic […]
There is a four step process everyone goes through as they make a purchase. Consider – Before anyone makes a decision, they must consider this opportunity. Most salespeople skip this step to their detriment. Decision – This is when the ‘sale’ takes place. However, most ineffective salespeople skip the consideration stage and try to force […]
What the heck is antimimeticisomorphism?!?! Simply stated, it’s the opposite of mimetic isomorphism – an academic term that explains what we all know to be true. “Monkey see, monkey do.” As industries mature, competitors increasingly use the same strategies and techniques to market, sell and deliver their products – in effect commoditising them. Antimimeticisomorphism means […]
We’ve all heard of the classic money back guarantee, but where else have you heard of someone guaranteeing results? That’s exactly what we’re doing for our next 2 programs – Etch-A-Sketch Thinking In The iPad Age and Become The Next Corporate Rockstar. Everyone gets to a point where they run out of fresh new ideas. […]
With millions of baby boomers nearing retirement, thousands of businesses are about to be put up for sale in the next few years, which could result in an oversupply, forcing the price of businesses down. In a previous post, I discussed the impact on family businesses. The situation could possibly escalate to the point where […]
COIMBATORE KRISHNARAO PRAHALAD, universally known as C.K., was the most creative management thinker of his generation. He revolutionised thinking on two big subjects, business strategy and economic development, and made a significant contribution to a third, innovation. His admirers were legion, including bosses of some of the world’s biggest companies, heads of NGOs and founders […]
A lot of people ask me what the difference is between institutional advertising and call to action marketing. Simply put, institutional advertising is brand building and is only recommended when you have MILLIONS or BILLIONS in your marketing budget. Call to action marketing I don’t even call it advertising because it’s unilaterally focused on getting […]
Regardless of what you thought of Michael Jackson’s ‘lifestyle’ and peculiarities, his passing leaves us all with the awe of his talent, expression and ability to entertain across boundaries of colour, race and generations. That brings up the question – what will your legacy be? What are you creating that will be left behind when […]
If you’re looking for advertising ideas, check out this website that has a growing collection of great advertising concepts. I promise you they are way out there – totally original and yes, absolutely positively EXPONENTIAL! Just click on the hyperlink and be amazed!
