Don’t Brand Yourself!

I know NOT branding sounds counter-intuitive. It is it’s antimimimeticisomorphichaving fun doing out-of-the-ordinary things to get extra-ordinary results with the least amount of effort at the lowest cost. there is a context to today’s post. Independent people who are consultants (or so called ‘life or business coaches today), or anyone who takes on projects as they come along in a variety of situations…

Don’t brand yourself UNLESS you know what THAT brand should be!

Don’t do it.

Just do what you do for the next 3, 6 or 12 months. You don’t need a business card, you don’t need a brochure or even business name. (You just need a business and ABN Number!).

You keep doing whatever you want and make money BECAUSE YOU ARE SELLING YOU.

When you figure out what that is —- THEN and ONLY THEN do you worry about branding, the name, etc…

No one is going to buy a brand when you are a ‘consultant’ – they are BUYING YOU.

If they don’t want to buy you – move on to the next opportunity.

Antimimeticisomorphism is about having fun doing out-of-the-ordinary things to get extra-ordinary results with the least amount of effort and lowest cost.

That means NOT branding something that is uncertain.

That means NOT printing business cards.

That means selling YOU not a name or logo.

That means believing in yourself and your capabilities.

That means WHEN you know what you want to do – it’ll become OBVIOUS… what the brand and persona should be.

I know this isn’t what you wanted or expected, but as a friend – this is what I do.

I tell it like it is.

I’ve been there, done that. When I took a sabbatical several years ago to finish my Ph.D. thesis. I did EXACTLY what I am suggesting.

Yes it was hard to resist, but y’know what? I got projects, made money and SAVED MYSELF A BUNDLE ON BRANDING THAT WOULD HAVE CHANGED 3 OR 4 TIMES.

1 Response to “Don’t Brand Yourself!”

  • Hi Marc
    I absolutely agree! I’ve been through this myself, I went though a phase of redoing my material every couple of months.
    I think as independent professionals we make the mistake of doing everything. I now live by this principle: Just because you can do it doesn’t mean you should! And it really makes a big difference!

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