I know NOT branding sounds counter-intuitive. It is it’s antimimimeticisomorphic – having fun doing out-of-the-ordinary things to get extra-ordinary results with the least amount of effort at the lowest cost. there is a context to today’s post. Independent people who are consultants (or so called ‘life or business coaches today), or anyone who takes on projects as they come along in a variety of situations…
Don’t brand yourself UNLESS you know what THAT brand should be!
Don’t do it.
Just do what you do for the next 3, 6 or 12 months. You don’t need a business card, you don’t need a brochure or even business name. (You just need a business and ABN Number!).
You keep doing whatever you want and make money BECAUSE YOU ARE SELLING YOU.
When you figure out what that is —- THEN and ONLY THEN do you worry about branding, the name, etc…
No one is going to buy a brand when you are a ‘consultant’ – they are BUYING YOU.
If they don’t want to buy you – move on to the next opportunity.
Antimimeticisomorphism is about having fun doing out-of-the-ordinary things to get extra-ordinary results with the least amount of effort and lowest cost.
That means NOT branding something that is uncertain.
That means NOT printing business cards.
That means selling YOU not a name or logo.
That means believing in yourself and your capabilities.
That means WHEN you know what you want to do – it’ll become OBVIOUS… what the brand and persona should be.
I know this isn’t what you wanted or expected, but as a friend – this is what I do.
I tell it like it is.
I’ve been there, done that. When I took a sabbatical several years ago to finish my Ph.D. thesis. I did EXACTLY what I am suggesting.
Yes it was hard to resist, but y’know what? I got projects, made money and SAVED MYSELF A BUNDLE ON BRANDING THAT WOULD HAVE CHANGED 3 OR 4 TIMES.
Hi Marc
I absolutely agree! I’ve been through this myself, I went though a phase of redoing my material every couple of months.
I think as independent professionals we make the mistake of doing everything. I now live by this principle: Just because you can do it doesn’t mean you should! And it really makes a big difference!
Cheers
Yvonne