In the previous post on this subject, we discussed the concept of branding. I have a question for you – where did HMV, the record company’s name come from?
If you guessed His Master’s Voice, you’re right.
If you are old enough to remember the cute image of the terrier looking INTO a gramophone/phonograph.
That was a PRICELESS image that an Exponential Marketer would KEEP USING over and over again – BECAUSE it works – it captures the essence of the message in ONE VISUAL.
Sound so well reproduced a dog can’t distinsguish it from his master’s.
Brilliant.
When you come across something THAT brilliant – KEEP USING IT – FOREVER…
Just because you might get tired of it – your prospects won’t.
There was an Exponential Marketer in the US who would take successful campaigns that were abandoned by companies when they wanted to switch to the next ‘big thing’ and he’s just ask for permission to use their concept – 9 out of 10 agreed – to their utter detriment.
They had made ALL the investment and he got ALL the rewards for his clients.
BRILLIANT strategy – TOTALLY exponential.
When you see someone take a concept from Bland to Brand and they abandon it – JUMP ON TO IT!!!
Don’t steal it – that’s wrong, but jump onto the concept!
Fantistic idea, How far can you go before they call it stealing?