How to find windfall profits in your business – look at your shoe laces!

Many business people search for complicated (and expensive) ways to grow their businesses… Often, the simplest and easiest things create the biggest results. This TED TALK video is an example of the concept of finding hidden assets in your business BY CHALLENGING preconceived thoughts and ideas.

In this video, Terry Moore challenges you on how you tie your shoe laces… Chances are you are not doing it properly!

The moral of THIS STORY is… chances are you are making other mistakes in YOUR business or career that are just as easy to fix!

1 Response to “How to find windfall profits in your business – look at your shoe laces!”


  • Thanks Marc…just shows that you are never too old to “learn” the basics.

    I guess it is like the methods and tools that you teach me in running a business. We have been in business for 10 years, yet often it is 1% daily changes that you install in us that reap the greatest rewards.

    With food safety, the principles of HACCP are the same. Often the slightest adjustment in how you store or prepare a food product can have exponential differences in the shelf life and subsequent safety of a food product.

    The difference between a spectacular success and and a national product recall….can be linked to learning the main food safety principles.

    Eat well. Eat safe!

    Gavin Buckett
    Founder and Managing Director
    The Gourmet Guardian Pty Ltd
    http://www.AustralianFoodSafety.com.au

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