Innovators: How They Think

As a business owner or corporate executive, you’re always looking for ways to be more creative and innovative to find fresh new ideas to make your next sales or marketing campaign a success. In an attempt to determine how great thinkers achieve their great outcomes, British marketing consultant Simon Sinek believes that he has stumbled upon a simple method to codify the way innovators think. He calls it the Golden Circle. In the YouTube video below he shows why it pays to be cynical.

Thank you to Ian Faulkner for providing this link, it’s much appreciated!

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