For this restaurant, it’s NOT about the food

Whenever I ask most people what business they’re in, I usually get an incoherent rambling about what they do (and they wonder why they’re struggling for new clients… but that’s a discussion for another day!) Then I ask then what’s important to their clients and 9 times out of 10 they have no clue. If only they understood it as well as this restaurant does -> it’s not about the food!

Go on and click on the hyperlink (they don’t allow it to be embedded) and then ask yourself, one simple, yet exponential question:

What’s MOST IMPORTANT to my clients?

If you can answer that question, then you know where your focus should be.

I know this sounds too simple , but watch the video again and just listen to what the clients are saying and the RESULTS it’s producing.

Case closed.

1 Response to “For this restaurant, it’s NOT about the food”

  • Hi Marc,

    As a food safety specialist (yes I know what I do thans to you), we teach this principle in our training courses. You see some food safety hazards aren’t just confined to the kitchen. Many food businesses will spend $20,000 or $30,000 on “enetratainment” such as plasma TV’s, yet won’t spend any money on their back of house facilities.

    My next article in Simplot Australias’s “Food 4 Thought” magazine is on this very subject, as well as what else the customer can see (kitchens, waste areas, staff amenities etc.). Of course, if any of your subscribers are interested in food safety, they can subscribe to our “seven deadly sins series”, but in the meantime, keep up the good work and thanks for the link,

    Eat well. Eat safe!

    Gavin Buckett
    Founder and Managing Director
    The Gourmet Guardian Pty Ltd

    p.s. my wife judges restaurants on their toliets. Even as a chef, it doesn’t matter how good the food is, if the toilets are no good, she just won’t go back. Her motto is, that if they can’t get the toilets right for the customers, how will they get their kitchens clean?

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