In my Killer Kopywriting System, I explain the interaction of emotional versus logical content needs to be addressed to move people to action. The diagram below illustrates that as the volume of content increases, the time in the conversation also increases and if you are going to move people to take action, you must transform your syntax and vocabulary to a more emotive tone, focusing more on benefits than features.
Easier said than done if you’re not a gifted wordsmith!
That’s why I’ve designed a multi-step copywriting system, not to turn you into a copywriter (that’s not going to happen AND it’s a career, not a task!) but to make you aware of the importance of establishing your voice and persona within your various conversations. Have a look at the site that explains the complete course curriculum – it’s all included in our Platinum Program.
Killer Kopywriting To Konvert More Klients
I could not agree more with this diagram. I am literally emotionally charged when something logical finally makes sense or hits hard. When logical things are laced with emotional messages, I am much more inclined to not only believe, but full heartedly support it.