Making Your Small Business Appear Bigger

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As a small business owner, competing against the larger firms can be difficult. This is especially the case if you are a one-man band. For some reason, a bigger company is one that often appears more professional and trustworthy. However, this does not mean that you simply need to bow down and let these potential customers get away. Instead, you can make your company appear bigger than it is to create a sense of trust. Let’s take a look at some of the ways that this can be achieved…

Start from a higher invoice number – This is a simple trick that you can start using today. If you invoice someone, and it has let’s say ‘#12’ at the top, this will make you come across as inexperienced. It shows that you have not provided your service many times or that a lot of people have not purchased your products. This could set off alarm bells in the customer’s mind, and they may be worried about using your service again due to a lack of experience. The best way to stop this from happening is to simply start numbering your invoices from #1000. So, that #12 will now be #1012.

Invest in virtual receptionist services – One of the best ways to make your small company appear bigger is to invest in a professional virtual receptionist service, such as the one that is provided by Virtual HQ. By enhancing your customer service and having dedicated professionals available at all times, you make your company appear much more substantial. A lot of these services also come with expert software so that customers can be tacked and a more personalised service can be provided, which will enhance your level of service and create a loyal consumer base.

Grow your social media presence – How many followers do you have on Twitter? How many likes do your posts get on Facebook? If the answer is not many, then you need to start working on your social media presence. Social media offers customers a unique way to get closer with brands than ever before, and it also serves as an important customer service platform. If you do not have a great presence on social media, it can seem like your business is behind with the times or that you simply do not have the staff to do so. Therefore, it is a good idea to make the most of social media scheduling software that is available, enabling you to post throughout the day without having to be logged into your social media accounts at all times.

Give your website a bit of TLC – If your website appears amateurish, then this gives off the impression that your company is also of this level. The importance of an impressive and high-quality website cannot be ignored. You need a website that looks sleek and operates efficiently. This is critical for your brand image. Your website needs to say who you are, it needs to be intuitive to use, and it needs to be quick to load. The contact page is also incredibly important, as customers get frustrated if it is not easy to get in touch with a company. This creates an instant lack of trust, and most people will look elsewhere because of this. Instead, make sure you have numerous methods of contact, and state your hours of availability too. Also, it is a good idea to offer numerous payment methods. If you only allow customers to pay via one method, this also creates the appearance of a small company, and you may be alienating people that cannot pay via that system

Choose a prestigious business address – This last point is especially important for companies that operate from their home address. You probably won’t want to put your home address on your website, nor should you. Instead, why not pay for a virtual address? This won’t cost a lot, and it allows your business to benefit from a premium location. Your mail will simply be emailed to you electronically, enabling you to manage all of your mail efficiently.

Hopefully, you now are armed with plenty of suggestions that you can use to make your small company appear bigger. From changing your invoice numbers to making the most of a virtual receptionist, there are many different ways to give your company a bigger feel, which will make your brand more professional too.