This phenomenon has become THE classic reference of the IMPORTANCE of WHAT you measure.
Understanding your DATA in business is as important as this was in World War II.
Your business’ profitability and possibly even its survival depends on it.
THINK about the DATA or metrics you’re tracking for your marketing, sales and ad campaigns…
Are you assessing “the planes coming back” with your sophisticated link tracking?
Hmmm… Something to think about.
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