This is a Kickstarter campaign for Strongbody apparel. A great example of presenting the product’s “value proposition” clearly and convincingly.
Thank you Ray Keefe of Successful Endeavours for sending this through!
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Kickstarter is the original crowdfunding solution for getting new or enhanced products to market. What it also clearly shows is the need for a properly presented value proposition in order to have a successful campaign.
In the case of this campaign, they have already reached their primary goal and are now running with stretch goals.
Another client of ours used a successful Kickstarter campaign to validate their market concept and were then able to go on to raise a much more significant round of finance with that proof in place. So it isn’t a 1 size fits all game.
Does it make you wonder what products you might be able to bring to market if you could pre-sell them like this?
Ray Keefe
Successful Endeavours Pty Ltd
Engineering new Electronics Products for Australian Electronics Manufacturers
2014 Finalist – Best application of Technology
2013 Winner – MSE Small Business Award
2012 Winner – Electronics News Future Award
2011 Winner – Electronics News Future Award
2010 Winner – Casey Business of the Year
Award Winning Electronics Design and Embedded Software Development
Electronics Design and Embedded Software Development