Marketing With Merch: The Basics

The times we live in are very technology focused- tech influences everything we do from work to play. And when it comes to marketing a business, it’s easy to think that all of your resources should be poured into these online methods. After all, digital marketing done well is highly effective; no one is denying that. However, you don’t want to go and neglect all other forms of marketing. A good marketing strategy is multifaceted- and one method you could use alongside your other (more likely, digital) approaches is marketing merch. Read on to find out more about this fun, effective method.

What is marketing merch?

Marketing merchandise are items that are given away to customers which have your company name branded on them. The idea is that every time the person uses the item, they’re consciously or subconsciously reminded of your business. This can help to build trust and make your company spring to mind next time they’re looking for a business like yours.

What kinds of marketing merch are the most effective?

Things like pens, keyrings, umbrellas, mugs and travel mugs and more will all be genuinely useful to a person and are things they’re likely to use. Wearable items like hats and t-shirts can be useful, they might not be the height of fashion but people often wear company merch T-shirts to bed or to do work in. They might wear a baseball cap to keep the sun out of their eyes while they’re working on their car or in their garden- even if its just to not dirty any of their ‘good’ clothes’. Reusable bags are another option, since the war on plastic has lead to carrier bag charges, many people now take reusable bags shopping so are something that will get a lot of use. Look at getting your logo onto a tote or a reusable plastic bag. Any item that people will get use out of and is cheap to print on makes good merch, meaning there are lots of great options.

Where should you give away marketing merch?

If you’re attending a business expo, running an event, or attending any networking opportunity, these will be great places to give away merch. Hand them out to anyone who shows an interest in your business, wait until you’re approached for information as it shows that the person has a genuine interest and could therefore become a customer later on. Marketing merch can be given away as a free gift with purchases sent to your customer along with their order when you’re shipping things out.

What are the downsides?

If you’re mainly handing out your merch at local events, then you will only be reaching a relatively small number of people. The cost can sometimes be an option too, while lots of items can be printed cheaply it’s still more expensive than simple flyers or some other forms of marketing. However, it’s also likely to be more effective, so make sure you’re carefully recording costs and the leads you get from them to work out if this is a marketing method that suits your business.

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