Options: The Gold Standard For Business

You walk up to the fast food counter – you’ve been in a rush, you always are, but you know at the counter there will be a big grand board full of delicious options for you to choose from. From burgers to hot dogs and fries as well as shakes and soda pops – you know you’ll be sorted. That’s the standard everywhere, right? Big boards full of options.

So, you get to the counter and look up – there are no options, you’re going to have to suffer for their choice of food – but you really wanted something else! There’s nothing even close to what you want! How does this make you feel? It won’t be good. The thing is, if that business offered a wider range of choices to you, the customer, they may have made a sale – but you went to your favorite place after being left unsatisfied. They lost out on a sale by bottlenecking their sales into one product that might not be enjoyed by all. Does this make sense? Only if the product captures the heart of many audiences! That’ll be a one of a kind product, though.

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Businesses always need to offer choice – choice allows for compromise and compromises mean a deal can eventually be done – whether it means a different color for a design, or even removing cheese from the burger of someone who is lactose intolerant. Choice allows for a sale to be made when one may not have been made originally. Choice could be the thing that saves your business. When is a variety of choice not a good idea? Only in specific circumstances – vegan eateries might not cater for dairy lovers and meat eaters, but that is only part of the choice, they will still offer a wide range of options via a menu or specials board. Even in this situation, options are available.

What can you offer options in? Well – everything. You can offer different ranges of products that bridge the gap between different audiences. Video game publishers do this by signing up developers to make games for both kids and adults. Restaurants do this by offering various menus at different price points. These aren’t the only options you can offer – will you take cash, card, check, credit or organize a payment plan with http://vyze.com/consumer-financing/point-of-sale-financing/?

There are plenty of options that you can offer to your customers and expand the chances of a sale, but some of these aren’t suitable – so be smart. Allowing yourself to offer payment options gives your business a great chance of bringing in more customers, as they find themselves being able to pay for their goods. If customers can’t pay, they won’t be able to buy goods – so offer the choices.

If you can find yourself attracting secondary markets beyond your target market, you’ll expand your profit margins easily. Offering options is the way to do this. Options and choice? They are the gold standard for your business, don’t give anything less.

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