This one speaks for itself – it’s the price tag on a digital movie camera I purchased from Georges Photo on George Street in Sydney. I had a question about a function on my camera and couldn’t find their website (-1%) or phone number in the online WHITE PAGES (-1%), but for some reason I went back to the camera box and found this (+1%). It speaks for itself – TOTALLY BRILLIANT!
By the way – they are super knowledgeable about cameras – they really know their stuff!

1 Percent Improvement Doctrine Applied
” I went back to the camera box and found this” I don’t understand! Found what? Is there supposed to be a hyperlink on the picturte?