In a recession, the tactics and strategies you deploy are more important than in boom times when clients and money (profits) are ‘easy’ to come by… Today’s recession proofing tip can unlock sales that could be triggered within days.
In this week’s The Economist Magazine (Jan 17, 2009) an article revealed that MORE people are looking to get the SAME for LESS money rather than MORE for the SAME price.
Think about that – what can you offer that is perceived as the SAME value, but for LESS? In software, it means offering a software that does 90% of what someone needs, but costs less than the ‘full-blown’ version…
What product or service can you package that extracts superfluous extras that might not be ‘necessary’ that allow you to reduce the price or cost to the client?
Can you offer
- A recording instead of a live presentation?
- A transcript instead of a recording?
- An electronic document instead of a printed document?
- Online software-as-a-servie instead of computer-installed software?
- Fewer components or modules of a package?
Give it some thought – I know I will be offering 3 new ‘options’ to target markets within the next 2 weeks as a direct result of this article.
It’s part of what I call recession proofing your business. If you want to learn more about doing this, click on the hyperlink for a $17 video program that is an example of this concept in practice!
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