As a reader and/or subscriber to this and my other blogs, you already know that I have a holistic approach to life and business. I live and promote a “purpose driven life” that requires that you find and follow your passions. To help find your purpose and passions, you can begin by asking yourself the […]
Tag Archive for 'Branding'
As a recent Economist Magazine article explains, denial is useless. Spread happy truths instead. “A lie gets halfway around the world before the truth has a chance to get its pants on. ” Winston Churchill IF YOU Google the phrase “Middle East rumours”, the first link that pops up is not, as you might […]
Clients see you in one of two ways, either as a COST or as a BENEFIT. Examples of companies that are perceived as a ‘cost’ Lawyers Dentists Plumbers Gym Search consultants/headhunters Examples of companies that are perceived as a ‘benefit’ Restaurants that you want to eat at (non fast food) Jeweller Concerts and events Zoo […]
In the previous post on this subject, we discussed the concept of branding. I have a question for you – where did HMV, the record company’s name come from? If you guessed His Master’s Voice, you’re right. If you are old enough to remember the cute image of the terrier looking INTO a gramophone/phonograph. That […]
I recently recorded a 1-hour Momentum MasterMind Session for our Business Mastery Platinum Program Members called “Bland to Brand”. It was a powerful session that highlighted the 8 mistakes people make naming their business and the 19 Steps to Naming Your Business. If you’d like to get your hands on this program, give us a […]
You never get a second chance to make a first impression. That’s why branding is so important. In today’s post we’re going to take a close look at YOU… The image you project to the world – your suspects and prospects. What Image Do You Project To Prospects And Clients?
Today’s post will make you laugh. They were sent to me by David Cordover, from Chess Kids. Chess Kids provides the opportunity for all children to Build their Mental Muscles™ by learning and playing chess. It’s a great introduction to a special series of blog posts on branding that I have lined up for you. […]
Today’s short YouTube Video shows you what an antimimeticisomorphic marketing person can come up with to promote women’s bras and undergarments. It’s tasteful, different and gets people’s attention by INVOLVING them in the process.
I don’t know about you, but every once in a while something like this comes around and you want to reach out and shake Matt’s hand – for doing something that was so obvious, but took so much time and effort… The ketchup packet has been around for more than 40 years, and complaints about […]
A lot of people ask me what the difference is between institutional advertising and call to action marketing. Simply put, institutional advertising is brand building and is only recommended when you have MILLIONS or BILLIONS in your marketing budget. Call to action marketing I don’t even call it advertising because it’s unilaterally focused on getting […]
There are many instances when I get into a stream of consciousness ‘trance’ and really fun stuff happens. Sometimes I think people think it’s just fun and games, but it’s not – every single one has the opportunity to become a ‘business model or concept’ – here is one example that proves that when you […]
By now, you know I own the word antimimeticisomorphism – which is having fun doing out-of-the-ordinary things that create extra-ordinary results with the least amount of effort at the lowest cost. You can Google antimimeticisomorphism and all 400+ references are mine. That being said, you can also create an ACRONYM like Kellogg’s LCMs and leave […]
I know NOT branding sounds counter-intuitive. It is it’s antimimimeticisomorphic – having fun doing out-of-the-ordinary things to get extra-ordinary results with the least amount of effort at the lowest cost. there is a context to today’s post. Independent people who are consultants (or so called ‘life or business coaches today), or anyone who takes on […]
Whenever you do something within your business, you should take advantage of turning it into a FUN activity and then leveraging it as a marketing tool – like Geelong’s Gym did recently when they put up their new sign as part of their corporate facelift and branding makeover. They got their staff up on the […]
If you’re an Australian business looking for an inexpensive way to protect your brand or product name, check out this website, courtesy of Daniel Lizurek of Fast Profits. http://www.ipaustralia.gov.au/trademarks/fees_index.shtml Make sure you keep this handy so that it’s where you can find it when you need it! Onward and upward! Marc P.S. Or just come […]
Today’s exercise is a fun exercise to come up with new product, brand and company names. One of our Platinum Members, Gavin Buckett of AGB Solutions needs a new name (don’t you agree?)… He is in the process of starting the process. He’s come up with the following list of words… Clean: Sanitise Hygienic Hygiene […]
