Tag Archive for 'Business Growth'

5 Ways To Help Your Business Grow

Photo: Ken Teegardin, under creative commons license

Photo: Ken Teegardin, under creative commons license

Your business is an extension of who you are and what you have worked towards for so long. Just like a child, a business needs cultivation and lots of time and energy to help it grow and thrive. While the early stages may be tiresome, hard work will pay off in the end if you put in the effort. Here are a few ways to help your business grow.

1. Plan to Grow

In order to grow, you need to have a business model that will allow for change and be able to adapt to whatever the current market environment is at any given time. Growth in business does not only refer to profit margins or an expanding workforce. While these things can contribute to business growth, your business can only grow if you are aware of what the market needs and can adapt to follow it. For help with creating a suitable business plan, consider enlisting the help of a group that specialises in creating business models for growth and development, such as Predictable Success.

2. Invest in Your Team

Your business will grow considerably if you have the right workforce. Invest in the members of your team. Give them considerable time to train and retrain and understand the business principles. The best workforce is one who feels comfortable and motivated in the work it is doing. Take time to encourage and reward their efforts.

3. Open Another Location

Business growth can be quite literal if you want it to be. If you have one location for your services, consider expanding by opening another location in a different area. More locations can help you grow your business and reach more people. If your business is not based at a physical location, consider opening one as a type of shopfront for interested customers or investors to see you in a different setting.

4. Build Your Customer Pool

More customers means a higher revenue stream and more people to use your products. Build and expand upon your customer pool as much as you can. Use both traditional and non-traditional methods to get the word out about your product. Many businesses now use social media campaigns to communicate with the public about what they offer. Grow your business by using the tools of the day to expand your breadth and market potential.

5. Expand Your Products/Services

Growing a business can often include expanding upon the products and services you already offer. Do you own a landscaping business? While you may own and transport all of your own tools and equipment, many people may own their own equipment and not enlist your services. Expand your landscaping services by also offering maintenance and repairs on external equipment, or provide low-cost landscaping materials (e.g. soil, plants or garden tools). Build upon the service you already provide to reach a larger customer base who may use only a certain aspect of what you provide.

No matter what your business plan, growth can only be effective through flexibility. You must be willing to constantly change and improve your model to achieve lasting results.

Why Smart Business People Fail

In a previous blog post, I touched on several foundational concepts that can help you to go from establishing motivation to creating momentum. Today, I want to focus on the catalyst, the initial trigger(s) that can help you start the process. First and foremost, to get moving, you need to overcome inertia. Inertia is defined as “the predisposition for a body to remain in the state that’s it’s in.” That means if you are NOT moving, you want to remain still. If, however, you ARE moving, then you want to remain IN MOTION. Therein lies the first reward for taking action.

Once you GET moving, it’s easier to STAY moving.

 I know, I know… “Easier said than done”. Especially in the morning when you are lying in a warm, comfortable bed and the last thing you want to do is get up and go for a run, do exercise or get a head start on your day.

You have seen it first hand at the playground with a merry-go-round. The first pull is really hard, and then it’s effortless to keep it spinning. Success is just like that – it gets easier as you become (more) successful.

merry-go-round- first pullInertia is one simplistic answer that pop psychology likes to hone in on. I prefer to look a little deeper than the superficial factors that don’t provide much insight nor contribute to providing practical solutions.

One of the primary reasons people don’t do what they KNOW they should do is because of prior (negative) experiences. Yes, the psychological literature addresses a person’s predisposition towards positive affect (seeing the glass half full), self-efficacy (you think you can complete a task successfully) and self esteem, but those are all quite superficial and of marginal practical value.

Dont Look Back QuotePast failures are the #1 contributor to most people’s inability to take action on projects and opportunities that are (blatantly) beneficial to them. One of the most valuable lessons champions learn is that the past does not equal the future and past performance is NOT a predictor of future success.

Once again, and I apologise for repeating myself – “easier said than done.”

We need to fail to learn the difference between what works and what doesn’t. The quicker we fail, the quicker we learn the lessons and the faster we are able to turn our REASONS for not achieving into the RESULTS that we seek.

Simply stated:

We are reasons or we are results.

When you face the harsh reality of life, and really think about it, you’ll agree that when you don’t achieve a RESULT, there are REASONS. The more REASONS there are, the better. That is because there are MORE sources to solve the problem so you can achieve the desired RESULT.

Negative MindBut and there usually is a but involved – most people don’t want to face the truth and therefore kid themselves ignoring the REAL REASONS that deny them from achieving the RESULTS they seek and desire.

This is where self awareness becomes a key ingredient of extra-ordinary success.

A true champion (a super successful person) addresses these issues, one by one, removing the REASONS so the RESULTS can emerge, as if by magic.

But most people get discouraged with failures and shortcomings, get down on themselves and lose faith. The reason that it is so pervasive is that without the proper coaching, mentoring or assistance, more (wrongly directed) effort is futile.

Here is a new twist to the glass half empty or full question that I thought would be appropriate to introduce to you.

 

How heavy is this glass?

At first glance, you might guess 200 to 500 grams and you’d probably be right – technically. But if the question is metaphorical, it depends… glass-half-full

  • If you hold the glass for a minute there is nothing to be concerned about.
  • If you hold it up for an hour, then your arm will be very sore.
  • If you hold it up for a whole day, then the pain will be excrutiating.

And yet the weight of the glass did not change, but its heaviness certainly did.

The metaphor is simple: if you carry your past (negative baggage) with you, the longer you hold on to it, the heavier it gets and the more pain it causes you…

Think about it…

Flat TireThis compounding effect is devastating to the person who just does not know any better. The great thing about living in a developed country is that the tools for success are within EVERYONE’S reach.

For example, I have published over 4,000 pages of FREE content on my blogs.

Anyone with an Internet connection can access business building, career advancement and personal development tips, tricks and techniques at NO COST.

Of course, the Internet is filled with priceless and timeless data and information. But without a framework, it remains impotent – neutral, often useless.

You need a framework, a strategic intent that first creates a catalyst or trigger to get things going and growing and then an approach to maintain and build the momentum.

But and there’s that much hated word again – but… without a DECISION, nothing happens.

There is a saying that it is in our moments of decision that our destiny is shaped, however I, without meaning to be cynical, think it’s more a case of:

 

“It is in our moments of indecision that are dreams are destroyed” – Dr Marc Dussault

 

I have seen too many people hesitate, procrastinate and essentially self-sabotage their careers and business outcomes due to fear of making a decision. Fear of taking a stand. Fear of raising the bar. Fear of taking a chance (on themselves). Fear of creating the potential outcome that is within their reach – their ultimate destiny.

Take-The-First-StepOne of the key reasons is a concept called “perfect information”. If you Google it, you’ll end up on Wikipedia with the Game Theory explanation “perfect information describes the situation when a player has available the same information to determine all of the possible games (all combinations of legal moves) as would be available at the end of the game.”

Real life never provides “perfect information” so expecting it is a recipe for certain disaster and disappointment. Perfectionists and procrastinators seek this “perfect information” and get caught in the analysis paralysis paradox, a self-fulfilling vortex with no way out.

So where does that leave most people?

STUCK.

Stuck in the predicament they are in. Stuck in their mindset. Stuck in their current reality.

STUCK.

Without the desire, drive and determination to get UNSTUCK, they repeat the patterns of the past, over and over and over again.

The ONLY solution is to BREAK THAT PATTERN.

Here are easy ways to get UNSTUCK:

  1. Accept that perfect information does not exist and start moving forward WITHOUT knowing what the second step is. The first step will reveal it to you, but only once you’ve taken it. Break the vicious circle by taking the first step.
  2. You do not need to know ALL the steps to a destination to get there. You just need to know you WANT to get there and take the first step.
  3. Get advice from people who have achieved what you want to accomplish. You wouldn’t ask your car mechanic to cut your hair, so be careful WHO YOU TAKE ADVICE FROM!
  4. Remain committed to your outcome, or change it (your outcome or goal) if you must. Nothing worth achieving will come easy. Accept that otherwise don’t waste your time.
  5. Recognise that momentum, once created, is easy to maintain and build upon. You have seen it first hand at the playground with the merry-go-round. The first pull is really hard, and then it’s effortless to keep it spinning. Success is just like that – it gets easier as you become (more) successful.

For all of this to ‘happen’ – you need a BIG REASON to do ‘it’. You need something bigger than yourself, more important than “just making money”. You need to pick something that means something to you, resonates within you. Pick something that once achieved, will change your life and/or the lives of others you care about. You need a purpose.

When you find that “purpose” you will have the fire in the belly to get started. With that initial motivation and enthusiasm you will create the catalyst for change and the momentum will build from there to help you achieve your dream(s).

Without that “purpose”, you are impotent, stagnant, inert, blasé, bland, indifferent, STUCK.

Create the catalyst and you will soar to greater heights than you ever previously imagined… and you will embrace pushing yourself…

I’ve already published an extensive post on Victims and Martyrs that you can refer to.

Without being too much of an idealist, I believe that (almost) everyone can achieve their ultimate destiny – but – the number one thing that prevents that from happening is their inability to resolve the REASONS that prevent them from achieving the RESULTS they desire.

It really is as simple as that.

Don't look backSuccess is really not complicated, it comes down to wanting it bad enough for a reason important enough and then doing whatever it takes to make it happen.

Of course there is a HARD way and an EASY (Exponential) way…

It’s your decision…

MAKE IT.

From Motivation To Momentum

Exponential Programs - The Life You Want To LiveI am a huge fan of inspirational quotes and motivation messages, especially those that make you stop, think and re-assess where you are, where you are going or who you are and who you want to become.

Without getting into too much existentialist psycho-self-analysis, this simple quote can be a life-changer if you take the time to think about what it really means.

To put it simply, whenever something happens that throws you off or frustrates you, it usually means it’s not something you want or should be doing.

So why then does it happen (so often)?

That is the million-dollar question.

Simply stated, if you lived your life and ran your business or career “on purpose”, in line with your passions, beliefs and values, you would be living the life that you want to be living.

Think about that for a second. I mean seriously consider what this means.

Easier said than done, I know.

That’s why one of my most popular programs “My Best Year Ever” is so powerful. It starts by helping people determine what they really want and then, by achieving more of what they want, they begin to reduce the regular intrusions and frustrations.

Bit by bit, they start to live a more fulfilling, enjoyable life that makes it easier to deal with the less frequent interruptions and obstacles that present themselves.

But this blog post is not about selling you “into that program”. If you want it, it’s available at the click of your mouse.

This blog post is a no-strings attached gift for you.
No opt-in, no commitment.
Just keep reading and you’ll benefit from
the priceless and timeless advice it contains.

Exponential Programs - Take The Leap

Back to my story….

Once you start to live “on purpose”, it’s as though your compass (internal GPS) points you in the right direction and you start to make one good decision after another – like magic.

I say “like magic” because that is how powerful and pervasive the Law Of Attraction can be – if and only if – you are congruent and crystal clear about what you want.

When you know exactly what you want,
everything changes.

One of the strongest forces that will come to your assistance is your Reticular Activation System (RAS) in your brain. The RAS has limitless potential to provide you with solutions to problems you didn’t even know you had, before they even occur.

But here’s the thing about the RAS that most people don’t know. Without a crystal clear picture of what you want, it can’t help you. It can’t focus on the reverse of an idea, in other words steer you away from what you don’t want. And it can’t see through an approximate or ambiguous description (I want to make more money). How much is more?

The RAS acts and proactively reacts to your clearly stated, and specific purpose, leveraging the brain and mind’s “positive intent”. This is one of the most powerful forces in personal psychology and yet if you Google it, you’ll have difficulty finding any references beyond the pop psychology quotes on positive thinking.

That is one of the many services I provide my clients – access to information and knowledge they would never find on their own. It’s partially because I have 5 university degrees (in a variety of disciplines from engineering to law, business, ecommerce, entrepreneurship, organizational behaviour and family business) as well as the 1,000+ business books I have read. (Yes, I am a speed reader.)

Positive Intent

Positive Intent is one of the most powerful forces in personal psychology. It’s the only way a non-psychotic individual can take his or her own life. The Positive Intent is that the brain calculates the PAIN of living “like this” as more than the PAIN of ending one’s life. This is an extreme example of Positive Intent.

In so much as this is the negative example of Positive Intent, once you understand its limitless force, only then can you accept it is both pervasive and permanent. Human beings cannot function without it.

A less traumatic example is how Positive Intent has to be overcome to become a sports champion.

Take tennis for example. A rally gets going and the ball gets hit back and forth. Within a few strokes, the brain’s Positive Intent wants to END the point – even at the cost of LOSING the point – because it is tired. The brain will work AGAINST the player’s positive expectation and desire to win and sabotage the point – UNLESS the player has sufficient Mental Toughness to overcome that irresistible and irrepressible desire to end the point at any cost.

The same is true in business, but to a less visible degree.

 

This is why so many business owners suffer in silence.

 

Business people routinely and repeatedly sabotage their own success and never understand the mechanics involved and thus remain powerless to overcome them.

Today’s email is a first step in enlightening you to the information and knowledge that exists – slightly out of reach of the layperson. The knowledge resides in a chasm between academia and every day life. It unfortunately falls in the crack and very few business people seek it out. Even fewer fully understand how to deploy and leverage it.

Those that do, become champions of business. They are the ones others look up to for guidance, inspiration and motivation.

Those champions are just like you – the ONLY difference is that they know things you don’t and have learned how to apply their knowledge strategically, tactically and exponentially.

“It” becomes their defensible, competitive advantage.

That’s what today’s email is about. Giving you a taste of what newfound knowledge can provide you and your business.

First, if you haven’t previously read my emails or had a look at my blogs, you need to know that I have a very unique approach to business coaching and mentoring. My philosophy and methodology is cutting edge and not for most people. It is intense, demanding and for those fully immersed in it – it is thrilling.

I’ve accepted that the top of the success pyramid is much narrower than the base. I have chosen to work with the best because I have tried the alternative and it doesn’t work.

The “average” person does not have the drive, determination and discipline to change his or her predicament. They would “like” their lives to change, but anytime there is a decision that needs to be made – they hesitate, second-guess and otherwise procrastinate. By the time they might be ready to make the decision, it’s usually too late.

I accept that you may not be ready, willing or interested to grow your business and/or improve or enhance your career. Not everyone is an achiever.

If you are an achiever and realise you have greater potential than your current results reflect, then keep reading…

 

Desire. Drive. Determination.

 

Working with high achievers, I could easily take for granted one of the key prerequisites for success – desire, drive and determination. But I don’t because I know that unless you really, really want it, “it’s” never going to happen for you.

Unless you believe “it’s” possible for you, you won’t get excited and motivated. So yes, it’s a vicious circle, the chicken and egg dilemma – which one comes first?!?!

For some (few) people, they just know what they want, for (most) others, they need to figure that out. The best way to figure out what you want is to start doing new things and gauging if the results are more of what you want or less of what you want.

Let me share with you a practical example…

About 3 years ago, I recognised we didn’t have enough women in my elite Platinum Program. So I set out as I explain in my Blogging For Business Webinar, to create online content that caters to women.

I created the following pages:

I started blogging about issues of interest and concern to women without being chauvinistic or sexist – but I did take a stand and position on some controversial issues.

That is one of the important messages I reinforce over and over again.

You have to take a stand, a position
on things that are important to you.

For example, two of the controversial concepts that I address in my blog are:

Erotic-Capital-Woman

  1. You can’t afford to be ugly. Pretty people make more money than less attractive people. It’s well documented and called Erotic Capital. There is substantial (legitimate) academic research to support it. When we’re honest with ourselves, we know this is true… And…
  2. Taller people earn more than shorter people. These are incontrovertible facts – fully researched as well as supported with countless anecdotal evidence.

The amazing thing about information like this is
that with the proper knowledge, you can even overcome
being short– IF you know what to do…

But if you don’t, then you remain a statistic with the odds stacked against you.

I know. It’s not fair. These are not my rules. These are universal laws. I teach my clients how to re-write the rules in harmony with their morals and ethics.

The point here is simple – with DOZENS of pages that are keyword rich and fully optimised for my intended audience – powerful, successful business women – I have been able to triple the percentage of women in my most exclusive mentoring program in less than 2 years.

If you want to learn the underlying strategies I teach, you can refer to my Business Blogging Webinar or my Internet Sales Lead Generation Webinar called Turning Website Browsers Into Buyers.

This was not done in a manipulative manner. I created value and a conversation that appealed to successful women and they chose to work with me. That is the true power of authentic marketing and positioning.

Let’s take another, more lighthearted example:

One of the most frequent questions I get asked is “We hear about delivering value and giving it to prospects to create reciprocity, but how do we do that without selling or giving products or services away for free?”

Here is are a few examples:

I love animals and want to have more clients who share my love of animals (even if this has absolutely nothing to do with my business mentoring services). One way to attract more animal lovers is to create gifts that appeal to them.

Case Study #1: Woofs Of Wisdom

Click here to download my “Woofs Of Wisdom” – a collection of canine jokes and funny quotes. It’s free and does not require an email opt-in.

This free giveaway is lighthearted fun that I, and my clients, give away for free, with no email opt-in requirement. We want to spread goodwill and fun because it is one of the foundational principles of Exponential Mindset Thinking –

Having FUN doing out-of-the-ordinary things
that create extra-ordinary results
with the least amount of effort and lowest cost.

You can access the Woofs Of Wisdom on a variety of websites, including Paddington Pups’s website. Just scroll down the page and look at the bottom of the right hand side column for the banner.

Case Study #2: Computational Words Of Wisdom

Once you get this concept, then you can adapt it to your particular industry, like Ray Keefe and I did when we co-created the Computational Words Of Wisdom.

Case Study #3: Steve Jobs’ Bytes Of Wisdom

Then of course there are the Steve Jobs Bytes Of Wisdom, which was submitted to me by one of my many loyal blog subscribers. It’s important to fully recognise that when you create a surplus of value to the “universe”, it will respond in kind to compensate you directly or indirectly. It’s called “paying it forward.”

 

More than 50% of my blog content is user generated.

 

Submitted from dozens of countries around the world, my blogs are a priceless collection of more than 4,000 pages of insights and information that you would otherwise never get your hands on.

I, on my own, could never assemble such a diverse collection of tips, tricks and techniques. But none of that happens without the first initial step…

Nothing happens without a catalyst, a trigger.

This is where I want to end this email – back where we started.

Unless you know what you want and have the fire in your belly burning RED HOT, there are too many distractions in the daily grind of every day life to achieve your wildest and most exciting dreams.

Just remember:

“If you don’t know where you’re going –
you will get there.” –
Dr Marc Dussault

 

If you do have dreams, goals and aspirations that you want to reach, you know how to reach us. It’s what we do. We enable, inspire and empower business people and entrepreneurs to discover and live their ultimate destinies.

It’s very rewarding, enjoyable and mutually satisfying. Imagine being in a room full of successful achievers who keep redefining their lives, raising the bar and winning the game of business AND having fun doing it?!?!

Onward and upward!

Dr Marc Dussault

The Exponential Growth Strategist

P.S. In a future blog post, I will address the question that should be on your mind right now…

“What makes someone exponential?”

For example, what makes someone think to download the various documents in this email and send them out to friends and family TODAY? Why do some people click on the hyperlinks and buy the products and get started NOW rather than later? Why do some people do this instinctively whereas others second guess and doubt (themselves)?

These are profound thoughts I will address in a future blog post. Along with the benefits and advantages of people who take action. The undeniable truth is that it is only with actions that we create results.

For example, by the time I publish my follow up blog post, I know without a doubt, someone will leverage what I have provided to either create value or make $1,000 in cash. It happens every time.

The question is why don’t most people do this even though they KNOW it works?!?!

Stay tuned for that discussion in a future blog post.

 

Business Growth Products

I recently created a short YouTube video (48 seconds) that highlights what you can do with the exponential power of the Internet.

In less than 1 minute, I am able to introduce myself as The Exponential Growth Strategist, promote my 1 Percent Improvement Doctrine to help you get more done with less effort, and make sure your business gets noticed by going from Bland To Brand.

And that’s just 20 seconds into the 48 second video!

Then I explain that you can increase conversions and sales with our Killer Kopywriting System as well as get news leads for a fraction of the cost with our brand new Internet Sales Lead Generation Toolkit so you can acquire the Mindset Of A Champion and win in business!

All of that in less than a minute!

The reason this video is on my Business Coaching And Mentoring blog is because all of our Internet Marketing Strategies are geared for REAL businesses who want to sell more of their products and/or services.

The Internet and its multimedia capabilities enable you to do that at a fraction of the cost, with minimum effort.

This entire campaign took me about 1 hour and cost less than $100 in total.

That’s hard to beat with ‘traditional advertising’.

4 Minutes To Explosive Growth

I love it when I learn my own lessons! I teach ambitious entrepreneurs and business executives how to find hidden opportunities in their businesses.

Opportunities that are sitting right there, under there noses…

That’s what happened to me today.

I figuratively tripped across a 4-minute audio that I completely forgot I had in my archives (I have more than 500 different electronic product components…)

It’s only 4 minutes, but it includes all of this!

Essential ingredients you NEED in your marketing to get
your PROFITS TO RISE FASTER than yeast in BREAD

  • These ideas will enable you to bring home up to quarter of a million dollars per year more instead of netting a profit that makes you feel you are working in a job (Just Over Broke)  (00:24)
  • Following these steps for improving your methods will bullet-proof your career and business so you will always lock in this much profit each year as a minimum (00:37)
  • Changing this one thing will minimize your risk so you will feel you’re working your way to the upper crust rather than picking up the crumbs of clientele from the bottom of the heap (00:47)
  • These vital ingredients enable you to look at things differently to get a bigger slice of the pie (00:54)
  • Making these small changes within your business each week for less than a hundred dollars can grow your profits by a factor of 157. (2:40)
  • Gaining new ideas on a daily basis provides the raw materials to get top-quality results within the first year (3:17)
  • Learning to think exponentially is like the air in your dough: it will help your brand, business and profits rise to peak levels (4:00)
  • The mindset you will gain from these distinctions will get people begging to give you their money so you will be rolling in dough (4:25) faster than you knead it!

Click here to access this 4-minute audio that reveals the 1 Percent Improvement Doctrine.

How To Brand Your Company 1 of 4

Today’s post will make you laugh. They were sent to me by David Cordover, from Chess Kids. Chess Kids provides the opportunity for all children to Build their Mental Muscles™ by learning and playing chess. It’s a great introduction to a special series of blog posts on branding that I have lined up for you.

Have a good chuckle!

Be careful in this financial storm!

Be careful in this financial storm!

"... Can you hear me now?"

"... Can you hear me now?"

Hopefully this was LAST year's theme and not THIS year's!

Hopefully this was LAST year

This could be the logo for 2008's stock markets...

This could be the logo for 2008

Ford = Fix Or Repair Daily

Ford = Fix Or Repair Daily

Even the top end of the market has been affected!

Even the top end of the market has been affected!

What goes down must come up, but when?

What goes down must come up, but when?

Was 3M, now downgraded to 2M!

Was 3M, now downgraded to 2M

The economic crisis has taken a bit out of everything!

The economic crisis has taken a bite out of everything!

Business Building Bootcamp Graduates show how it’s done

Every year, we stage the Exponential Business Building Bootcamp which is 3 full-on days where entrepreneurs and business people get together to learn the best strategies that are proven and tested to work. Each time it’s staged, there is new content, examples and case studies from real Australian businesses just like yours. Case studies that defy the odds and in some cases are so astonishing that unless you met the business owner face-to-face to ask him or him how she did it, you’d never believe it was possible let alone THAT EASY.

That being said, HUNDREDS of people have attended Bootcamps, but only DOZENS have attended more than once. Most people think once the box is ticked, that’s it. “They know it all.”

That’s like thinking one tennis lesson is enough to make you Roger Federer or Serena Williams.

Today’s post is two examples from multiple Bootcamp attendees…

Business Growth Strategy Case Study #1: Bree Robbins of Paddington Pups

At the Bootcamp, I use antimimeticisomorphism examples that show how thinking differently can trigger innovative and creative ideas. One of the images was appropriate for Bree since she owns a doggy day care in Brisbane. The day after the Bootcamp, I sent her the impossible dog photo along with some links and voila! We both optimised our search engine rankings.

On the last night of every Exponential Business Building Bootcamp there is a session on Internet Strategies where participants can ask any question to increase their online traffic, sales and/or conversions. The Internet Marketing Strategies we teach are proven and tested for real brick and mortar businesses – not the spam0like ‘link building’ and other affiliate marketing strategies associated with get rich quick schemes. The strategies we teach are based on leveraging my 1 Percent Improvement Doctrine.

Business Growth Strategy Case Study #2: Gavin Buckett – The Gourmet Guardian

Another Exponential Growth Strategy, among the HUNDREDS covered at the Exponential Business Building Bootcamp is the strategy of preeminence. We spend all morning of day one covering all the tips and techniques to make sure you become the ultimate source of information, knowledge and expertise in your industry or market. The reasons you want to do this are beyond today’s blog post, but what I wanted to show you is how a multi-award winner takes action.

As part of  the Exponential Business Building Bootcamp there is Pre Program Preparation™ and Post Program Planning™ that ensures participants get the maximum out of the event. Today, Gavin responded to message #9 with the following:

“The statistic I found WHILE AT THE BOOTCAMP is that out of 2070 members of the Australian Institute of Food Science and Technology (AIFST), only 25 (1%) have a cooking qualification/ experience. That means that 99% of my professional competitors have not worked in kitchens and food businesses.

Bare that in mind when you next go to the supermarket and try something new – 99% of food technologists have no practical cooking experience.”

Gavin Buckett is The Gourmet Guardian – an Australian Food Safety Specialist. You have to admit that with a quote like this (which he has started to use in his advertising and promotional material), you are positively predisposed to consider him more of an expert. That is one of the many reasons his business is growing by more than 200% per annum. He has attended the Exponential Business Building Bootcamp 4, maybe 5 times and each time gets additional distinctions to take his sales and profitability one level higher.

These two case studies show you first-hand how quick, easy and inexpensive these strategies are – that is the beauty and elegance of Exponential Marketing Strategies. You don’t need a multi-million dollar advertising budget – you just need to THINK and ACT EXPONENTIALLY. Contact us to find out how you can join the Platinum Program – it’s not just a great program, we guarantee that for every $1 you invest, you’ll make $3 – GUARANTEED!

Squash Videos A Case Study Of Management By Metrics

If you don’t already know, I am a competitive squash player, now ranked in the ‘top 20′ in the world in the Men’s 45-49 age category. I learned to play squash less than 10 years ago, have only played competitively for the past 5 years and have competed in less than 10 tournaments in my entire playing career. The reason I tell you this is because it’s an ‘easy’ analogy to use to explain what I call Management By Metrics.

Management By Metrics

Management By Metrics is about tracking and monitoring the things that change in your business that influence your results.

The squash analogy is that at the recent 2009 World Masters Games, where I achieved my personal best world ranking of 18, I filmed all my matches, analysing them and statistically assessing the winners and unforced errors I committed. In the 2009 Australian Masters Games where I reached a National Ranking of 12, I was playing too ‘safe’ – not making errors, but not playing enough winning ‘kill shots’.

With that in mind, I spent the last couple of weeks making sure I improved my shots and guess what? The difference was astonishing – I went from a ‘Top 50′ world ranking last year to the ‘Top 20′… In all my matches, more than 25% of my points won were winners – in one match it was more than 50%, from less than 10% in the previous competition less than one month prior.

The business lesson of this squash analogy is that by KNOWING what METRICS you want to manage – your ultimate success will be easier and much faster than you ever imagined.

On my Mindset Of A Champion Blog, I publicly stated that my goal for the 2009 and 2010 World Masters Squash Championships were a top 32 and top 16 finish – I achieved a ranking of 18 in 2009 and now am aiming at a Top 10 for 2010 – well ahead of my own expectations.

Management By Metrics is what it’s all about – tracking and monitoring what’s working and what’s not. By so doing, you can determine your Next Best Step and optimise your Pathways To Profits much more quickly and easily.

Want to learn to become a champion of business? Click on the hyperlink to atten a 3-hour Boardroom Briefing session to learn how Management By Metrics can help you get more out of your business – by working less than you are right now so you too can get back to your favorite sport, pick up a new one, spend more leisure time with friends and family or whatever fuels your spirit.

2009 Bootcamp Fun

Well it was bound to happen – we’d get caught on film having the time of our lives… at the 2009 Exponential Business Building Bootcamp. The few photos attached below are testimony to the great group we had – others had to leave to catch flights. (Note to self: take the photo midway when everyone is there!).

Anyway, here is the first photo – the STANDARD SHOT – very UNexponential, but quite professional – don’t YOU want to do business with this mob?

2009 Bootcamp Participants

2009 Bootcamp Participants

Of course, being exponential enthusiasts, we couldn’t hold back or hide our enthusiasm very long…

2009 Bootcamp Graduates

2009 Bootcamp Graduates

But you’re wondering what the individual faces look like… Here are just a few ‘highlights’ – sure looks like fun – and this is a BUSINESS BUILDING EVENT!!!

2009 Bootcamp - Gerard Spriet "You Da Man! Pose"

2009 Bootcamp - Gerard Spriet "You Da Man! Pose"

2009 Bootcamp - David Conroy's "Yeah This Has Been Awesome! Pose"

2009 Bootcamp - David Conroy's "Yeah This Has Been Awesome! Pose"

2009 Bootcamp - Caylene Vincent's "If I could Jump Higher, I would! pose"

2009 Bootcamp - Caylene Vincent's "If I could Jump Higher, I would! pose"

Exponential Branding 101: Own Your Own Word

By now, you know I own the word antimimeticisomorphism – which is having fun doing out-of-the-ordinary things that create extra-ordinary results with the least amount of effort at the lowest cost. You can Google antimimeticisomorphism and all 400+ references are mine. That being said, you can also create an ACRONYM like Kellogg’s LCMs and leave it to people’s imagination to come up with their own interpretation.

Totally Exponential – IF you can create enough exposure to have ‘some’ people to start thinking about it.

Go on and try to find out the answer – it’s fascinating to see the forum discussions out there = FREE branding!

I like it!

The 2009 Exponential Business Building Bootcamp Is Coming!

As a reader or subscriber to this blog, you’ve been receiving hundreds of exponential business building tips and techniques to help you better position your business so that you can achieve better sales and profits at the least cost possible. I know the value that I give in these blogs are priceless, but there is something you can’t get from a blog – IMMERSION. An Exponential Mindset is a WAY OF THINKING.Reading blog posts is DOING, which is ‘good’, but not excellent and certainly not OUTSTANDING.

Just as in sports, in business there are different levels of participation:

  1. Occasional Spectator. This is the type of person who watches life happen, never getting into the game, not aware of the dynamics of the season, the teams’ rankings, the players, etc. It’s all quite superficial and is a take it or leave it proposition. If the game is not at a convenient time, it won’t be watched.
  2. Passionate Spectator. This is the type of person who has a schedule that revolves around the game schedule – rankings, stats and player injuries are memorised and repeated at any opportunity to prove his/her loyalty to the team.
  3. Stadium Spectator: Face paint is not a must, but a strong recommendation! The enthusiasm for this person is beyond the norm. Chanting is a must as is male-bounding with other mates who are there for the same reason – have a great time
  4. Player on the field, but not in starting line up or ‘first string player’. This person is ON the field, playing the game with THOUSANDS watching. he/she is there to play – FULL ON. Give it all he/she’s got. His/her name gets on the trophy just as much as the first stringers because he/she is ON the team, ON the field.
  5. Superstar Player. This is someone who is committed beyond the basics to fully and totally immerse himself/herself into the craft, art, science, ethos and philosophy of the sport to BEcome a SUPERSTAR and role model. He/she has coaches and practices more than the ‘average player’ his/her devotion to the sport is well rarely seen because this person is driven from the inside to achieve greatness. He/she has the Mindset Of A Champion – not seeking to beat others, but to become the best he/she can be – often (usually) leading to a Championship ring or trophy.
  6. Legend or Icon. This is not a player – this is someone who DEFINES the sport – Donald Bradman, Michael Jordan, Tiger Woods, Roger Federer, Wayne Gretzky in Ice Hockey, Pele and now Beckham in Football, Mark Spitz, The Thorpedo and now Michael Phelps in the pool.

So this is the question I have for you – at what level are you playing at in your business or career?

To really master any skill, you MUST immerse yourself to not just learn, but master your craft. In business, that means mastering your BUSINESS GROWTH, which has foundations in sales and marketing. An Exponential Mindset will not just put you on the field and win a few games, in time and with discipline, it will win you championships and with commitment can make you an iconic legend.

Without it, ultimate success is a roll of the dice, a luck of the draw or worse – the short end of the stick.

This year’s Exponential Business Building Bootcamp is going to be like no other – BECAUSE this is the middle of the worst recession we have seen in recent times – yet our clients are increasing sales 20%, 50% and quite a few more than 100%…

BECAUSE as elite entrepreneurs they know that a recession the EASIEST time to GROW a business.

Very FEW entrepreneurs know that the middle of a recession is the EASIEST time to grow a business. That’s why the ones who know get the biggest rewards, often to the bewilderment of their colleagues (and competitors) who are oblivious to how they do it and why it’s so EASY.

Curious?

You should be. The few who GROW their businesses in both good times and bad have what is called an Exponential Mindset – the ability and skill to see opportunities that others just never see, let alone consider.

This is never more the case than when the economy takes a downturn and times get tough.

Here’s something you wouldn’t expect — The tougher the times, the EASIER it is to GROW a business… if you know what to do.

Still a little sceptical? Cynical or at least a little apprehensive?

Hmmm…. That’s interesting BECAUSE that is precisely WHY a recession is the EASIEST time to GROW a business.

Intrigued?

Well that’s a start.

A first step toward unlocking this well-kept secret.

It’s a secret because ONCE YOU KNOW – you would NEVER, in a million years share it with a competitor. That’s why you haven’t heard about it before.

That’s also why I am inviting you to attend one of the rare FREE sessions I stage.

A 3-hour session where you will discover first-hand how YOU can leverage this secret and GROW your business in the middle of a recession.

Click here to register right now for the FREE 3-hour session.

Make sure you don’t miss out – after all it’s in the evening to make sure we don’t take you away from your business – what else could be more valuable to your business growth in this recession when times have never been tougher?

Let me assure you we won’t keep you hanging the secret will be revealed to you within the first 5 minutes of the presentation because once you realise why a recession is the BEST and EASIEST time to GROW a business, you’ll want to keep listening  even MORE to learn HOW to apply Exponential Marketing Strategies to YOUR business.

These strategies work regardless if you are a retailer, tradesperson, service provider, Internet-based company, manufacturer, wholesaler, professional, consultant, local, regional or national company, franchise or family business.

All that matters is that you are open-minded and that you show up. This secret is yours when you attend this event – my gift to you. I know, that once you learn the secret, you will guard it as well as hide it from your competitors, as you should.

That’s why I am inviting you to attend this event – I’m on your side. I am here to help you GROW your business.

This FREE event will give you an unfair advantage… when you need it most.

But you actually need to be there on the night to learn the secret that has companies doubling their sales while their competitors are going to the wall.

Click here to register right now for the FREE 3-hour session.

Recession Trends

In a recent article in The Australian Financial Review, Hannah Tattersall highlighted that the casual Friday trend of showing up at work in jeans and a polo short has become another one of the casualties of the recession. Let me tell you why articles like this one is important for you to know as an Exponential Marketing Aficionado…

How To Get 20/20 Foresight

Everyone knows that hindsight is 20/20. But what if you could look INTO THE FUTURE and have 20/20 foresight?!?!

Continue reading ‘Recession Trends’

10 Recession Proofing Tips

The article below appeared in this week’s BRW Magazine. It’s a classic example of what you can do with an Exponential Mindset. I ripped out the page and was going to send it to Jason Chuang, a graduate of our Business Mastery Platinum Program. Then I caught myself and realised that you also need to benefit from it.

So here it is:

10 Recession Proofing Tips For Your Business

10 Recession Proofing Tips For Your Business

10 Recession Proofing Tips For Your Business

Continue reading ’10 Recession Proofing Tips’

Sales Tip #1: Transformational Vocabulary

This is the first of a series of posts on sales strategies to get you to SELL MORE with LESS EFFORT. Disarmingly simple and straight to the point, each one is designed to help you get your 1 percent improvement from your sales activities and conversations. Let’s get started shall we?

Transformational Vocabulary Sales Tip #1

Don’t replay bad sales calls in your mind or repeat them to others other than when you are analysing them for improvement. Too often, salespeople – especially telemarketers will get off a call than went wrong (the sale did not get made) and repeat it to their colleagues – this is disastrous for morale as well as a time killer that serves NO purpose other than to suck you deeper into the Vortex Of Mediocrity.

Once a call is over, make the mental and physical notes of what went wrong and what was done right and MOVE ON TO THE NEXT ONE.

Any dilly-dallying is an indulgence that you can’t afford to do.

Even if you are not repeating this verbally – STOP your negative self-talk immediately and see what happens.

This is MUCH harder than it first appears.

Sales is all about attitude – you cannot afford to indulge in this ‘popular’ habit – it’s a profit killer – like second-hand smoke – it kills the smoker as much as it does innocent by-standers.

Sticking with the smoking analogy, whenever someone around you starts blowing ‘smoke’ your way – stop them immediately – nicely letting them know you’re not interested.

Last Chance to Recession Proof Your Business for $17

I am about to raise the price of my 47 minute Recession Proofing Video Program from a bargain-basement $17 to $47 tomorrow… This is your last chance to get it for $17. $17 to recession proof your business, you have to admit that’s the steal of the year, which is why the price goes up tomorrow.

Attention Recession-Weary Business Owners:

“Learn These Never-Before-Released Techniques, Tips, Tactics, Skills And Strategies GUARANTEED To Help You Bullet-Proof Your Wealth, Armour-Plate Your Business AND THRIVE In The Midst Of A RECESSION…

…And be one of the few, fortunate survivors who will safeguard their online and/or offline sales WHILE they create EXPLOSIVE GROWTH in the worst economic conditions Australia has seen in the last decade.”

CLICK HERE NOW TO GET THIS PROGRAM FOR $17 – THE PRICE GOES UP TOMORROW.

Sales Tip: Use Metaphors

Metaphors are the best way to tell a story to make a sale. The more entertaining, engaging and captivating the metaphor, the more MEMORABLE it will be so people will REMEMBER it when it’s important – when they are ready to buy from you.

Take a look at this new 3 minute YouTube Video I created. It’s self-explanatory, which is why it’s so powerful.

How To Sell More Services

If you’re a service business that is mandated to ‘do stuff’ for clients on an out-sourced basis and you get paid on an on-going retainer basis, you need to know the #1 reason people STOP buying from you or cancel their contracts…

Chances are it’s because you keep them in the dark – I’ve talked about this before when I posted “How you can stop losing sales in 5 minutes“.

But what I didn’t explain is that if you take this concept to the next ‘exponential’ level, you not only keep them informed, but you INVEST the time and EDUCATE them about what you’ve done.

For example:

  • If you optimise Google Adwords, you can let them know the words that have become more profitable, that convert more and or produce more back-end sales. This helps the client create SEO optimised blog posts, sales page content and/or other more effective advertising.
  • If you are a solicitor, lawyer or other legal professional and have come up with a solution to a problem that has been either overlooked or otherwise neglected by others, as part of your research or discovery process, when you explain it to your client, he/she will have a greater appreciation for your expertise and know-how and you will end up with a smarter client.

But most importantly, the EDUCATION is valued by the client and THAT is where the payoff is.

I was speaking with a colleague yesterday and she pointed to a pile of documents on her desk and said “I’ve wasted the past year taking care of refunds, claims and complaints… I hate that work, what a waste…” I then explained that what she LEARNT over the past 12 months was to do the triage of the cases that were worthy of attention and those that are not. By learning this craft, she can now use that in future roles with other clients she consults to – BUT it is a WASTE if she doesn’t use it and it is SUB-OPTIMISED if her clients don’t know she has this skill.

She could quickly and easily create a 1 to 2 page document that explains “How to quickly identify frivolous law suits” that she can then follow-up with “How to get rid of frivolous law suits quickly and effectively”.

So there you have it, a few ideas to think about…

Educate and inform your clients as much as you can and you will reap the rewards.

Whatever you do, don’t keep them in the dark.

If they are kept in the dark, you’ll be out of sight and out of mind PLUS if someone else comes around and turns the lights on, it’s ‘lights out’ for you!

I know some of this stuff is seemingly obvious, but in a recession, EVERYONE is keeping tabs on their expenses and SERVICES are the FIRST to be cut.

They are the first to be cut BECAUSE unless you QUANTIFY the value for your clients, they will never fully value what you are doing for them.

A Presidential Strategy To Help You Sell More

If you were like me, you were transfixed by the 2-year long campaign for the US Presidency. It amazed me how the ‘daily hype’ machine was able to remain ‘on message’ and how the discipline to that single strategy shifted the ground to eventually give Obama the victory.

Being and staying ‘on message’ simply means to re-direct ANY and ALL inquiries, deflections, tangents, objections, rebuttals or questions back to YOUR MESSAGE.

This is nowhere more important than on your sales call or presentation.

Continue reading ‘A Presidential Strategy To Help You Sell More’

Get The Best Business Results With The Least Amount Of Effort

Even though I’ve written the book on how to Get The Best Results With The Least Amount Of Effort, today’s post is about going one step beyond the book the #1 reason people under-perform and don’t realise their full potential.

If you haven’t yet bought my book Get The Best Results With The Least Amount Of Effort you really should click on the hyperlink and get your copy now. At $27, it’s one of the most inexpensive, cost-effective products I sell. In fact you get 2 books for the price of one AND you also get my Speed Learning Video, worth $47 INCLUDED FOR FREE as a bonus!

Get The Best Business Results With The Least Amount Of Effort

Get The Best Business Results With The Least Amount Of Effort

Now that I got that out of the way, what I want to talk to you about is…

The #1 reason over-achievers under-perform

Continue reading ‘Get The Best Business Results With The Least Amount Of Effort’

Recession Proofing Tip

In a recession, the tactics and strategies you deploy are more important than in boom times when clients and money (profits) are ‘easy’ to come by… Today’s recession proofing tip can unlock sales that could be triggered within days.

In this week’s The Economist Magazine (Jan 17, 2009) an article revealed that MORE people are looking to get the SAME for LESS money rather than MORE for the SAME price.

Think about that – what can you offer that is perceived as the SAME value, but for LESS? In software, it means offering a software that does 90% of what someone needs, but costs less than the ‘full-blown’ version…

What product or service can you package that extracts superfluous extras that might not be ‘necessary’ that allow you to reduce the price or cost to the client?

Can you offer

  • A recording instead of a live presentation?
  • A transcript instead of a recording?
  • An electronic document instead of a printed document?
  • Online software-as-a-servie instead of computer-installed software?
  • Fewer components or modules of a package?

Give it some thought – I know I will be offering 3 new ‘options’ to target markets within the next 2 weeks as a direct result of this article.

It’s part of what I call recession proofing your business. If you want to learn more about doing this, click on the hyperlink for a $17 video program that is an example of this concept in practice!