Tag Archive for 'Copy Writing'

Funny Headlines

Funny Headlines - Exponential Programs Dot Com

Without Killer Kopywriting, Your Sales May Be Dying A Slow Death

Headlines like the ones shown are creative, attention-grabbing introductions to articles. Without them, most articles go unread.

How good are you at writing headlines and sales copy that sells?

Copywriting is one of the most valuable skills to have as a small business person, otherwise your message gets lost in the noise and ends up ignored.

I am NOT advocating you be sensationalistic to an extreme, but then again you should be so lucky to get THAT MUCH attention!

The point is, provocative headlines work as long as they don’t offend.

They get our attention and make us want to read the article, even if it’s just because we want to reward the author for the creativity in the headline.

Benefits Versus Features

We all know how effective Apple’s commercials and advertising are, but why are they so persuasive?

In this instance it’s the singular focus on benefits rather than features. In our Killer Kopywriting System, we explain this in full detail, but for today’s blog post ‘exercise’, just watch this video and see if you can do the same for ONE of your products and/or services.

You’ll quickly realise that you revert to FEATURES rather than benefits, which is one of the reasons why Apple outsells its competitors. The other is because their products are way, way better!\

Here’s the thing you really need to fully grasp – people BUY BENEFITS – NOT features. If you want to sell more, you simply need to translate the technical merits of your product or service into “What’s in it for me?”

Easier said than done, but well worth the investment. It’s the single most effective way to increase sales.