I was just talking with a print publisher explaining to her that I am a firm believer in the immense value of print media – EVEN if we are in a digital age, we are still not about to forego print anytime soon. Print just has to COMPLEMENT digital capabilities. Both print and digital can […]
Tag Archive for 'Direct Mail'
Google “transactional marketing” or “relationship marketing” and you’ll get thousands of hits with titles like “relationship marketing vs transaction marketing”. Basically, transactional marketing is thought of as a thing of the past, while relationship marketing is the bright future that businesses should be striving towards. Transactional Relationship Marketing: The Cost Effective and Environmentally Friendly Strategy […]
If you are doing a direct mail campaign any time soon, you’ll want to use these two strategies to REDUCE your costs by 10 to 20%. First, when you LABEL the direct mail piece, add a line BELOW the person’s name that says OR: Deliver to the _________ Manager so that if the person no […]
