Tag Archive for 'Effective Copywriting. How To Write Copy'

Killer Kopywriting – Content Vs Conversation Table

Published on November 2, 2010 in Branding, Copywriting and Killer Kopywriting. 1 Comment Tags: , , .

In my Killer Kopywriting System, I explain the interaction of emotional versus logical content needs to be addressed to move people to action. The diagram below illustrates that as the volume of content increases, the time in the conversation also increases and if you are going to move people to take action, you must transform […]