Tag Archive for 'exponential mastermind'

Don’t make this marketing mistake

Whenever people get excited about Exponential Marketing Strategies they often make this mistake that KILLS SALES…

This mistake is MIXING UP SIGNALS AND COMMUNICATIONS that impede, prohibit or delay your sales.

Here’s an example for you: Someone (we’ll call him Frank, not his real name) created a YouTube video about how he goes about meditating and getting inspired to find new business opportunities…

He sells a CONSUMER PRODUCT which has nothing to do with his business process to come up with new product ideas.

It confuses the issue – as I explained at the encore presentation of the Exponential Internet and Business Building Bootcamp, if it doesn’t compress your Pathways To Profit™ don’t use it – it will only LENGTHEN your sales cycle.

Of course Frank has some friends that liked the video – that’s not the point. ONLY ONE PERSON’S OPINION MATTERS…

“Mr or Mrs Market”

That is YOUR PROSPECT OR CLIENT.

I can’t say this often enough – you don’t get a second chance to make a first impression. Use it wisely.

Exponential Marketers understand this and make sure each and every communication ADDS value and creates increasing reciprocity for people to do business with you.

I know these strategies and concepts are fun, but UNLESS THEY COMPRESS your Pathways To Profits™, keep them to yourself.

How you come up with product ideas, inspiration and vision is of NO CONCERN to the buyer – I couldn’t care less when I go to buy a consumable, I want the product and its benefits. I can’t go into the details of Frank’s products because this is NOT about Frank and criticising him in public – it’s about you learning from his marketing mistake and avoiding it.

Onward and upward!
Marc

P.S.

Of course there is a nuance that IF the story ADDS to the cachet, intrigue and personality of the product, you WANT to include it, but there is a fine line that you don’t want to cross.

Ask yourself the following questions:

  • “Why would anyone care about this?”
  • “How does this ADD to the sales process?”
  • “How does this REDUCE the objections to purchase?”
  • “How does this INCREASE the chance of them buying?”
  • “How does this fit into the positioning and brand I’ve created?”

It’s all about interpretation and perception – the best sounding board is to ask someone who will ‘tell you the truth – not what you want to hear, but what you need to hear…”

If you don’t have someone like this, you’ll want to consider creating a MasterMind Group – one that is educated and informed about Exponential Marketing Strategies.

Otherwise you’re asking vinyl record owners in the 1970s what they want – a vinyl record without scratches and that doesn’t gather dust on the needle – never in a million years would they ask for Internet audio streaming that they can listen to on their iPhone.

That’s why Jack has to be careful who he asks about his YouTube video… Chances are he will get steered down the wrong path because the people he asks don’t know what you know.

An Exponential Mindset is a rare skill – not known to many. That’s what makes it so powerful.

To put things in perspective, I’ll use a squash analogy. I am an A-Grade competitive squash player. Who do you think I ask for advice? Squash players or CHAMPION squash players?

That’s the whole point – be careful where you get your feedback from!

Failure to Thrive = DEATH

Today’s post is a somber one, one that highlights why some babies die or fail to grow healthy. It’s called the Failure to Thrive syndrome.

Well documented in the medical community, it’s something that few business owners would consider relevant to them.

I beg to differ.

The Failure to Thrive in babies is not all that different from business owners who fail to grow their businesses, their wealth and consciousness. The SOURCE of the problem for business people is the lack of motivation, enthusiasm and support available within the small business sector.

After prolonged exposure to a cold and heartless environment, (too) many business owners just give up and capitulate to the forces of the “failure to thrive syndrome”.

I’ve seen it all too often – especially when I was presenting at ‘FREE public seminars’. The person would be sitting there – OFTEN ONLY because the event was free. They would never consider PAYING for ADVICE because they unknowingly have given up hope let alone the expectation of success.

They are sitting there – like the premature baby, in dire need of HUMAN CONTACT, AFFECTION and LOVE. But they sit there, un-engaged, distant and unresponsive.

They need the attention the most yet THEY GET THE LEAST ATTENTION – OFTEN NO ATTENTION AT ALL.

The other participants engage, participate and contribute to the session – making the situation even worse for the ignored, despondent participant(s).

He or she sees all opportunities as someone else trying to take their money away from them – not realising that most presenters WANT TO GIVE WAY MORE THAN THE COST OF THE PROGRAM / PRODUCT they are selling…

It’s really, really sad to see.

I bring this up because in the medical profession this syndrome has been documented and has been addressed for the most fragile premature babies… very successfully.

Not so in the business community.

The next time you are at an event and see someone withdraw – go to him or her and offer positive advice, support and enthusiasm for them attending – don’t be pushy, just let them know you’re there with them for that hour or two for the SAME reason they’re there – to improve themselves.

That initial touch is often all that person needs to feel connected again.

Do that with one person every time you’re at an event and let see if that helps more entrepreneurs to THRIVE!

Onward and upward!
Dr Marc Dussault

P.S.

This is so important with what is going on in the Financial and Stock Markets these days. The analysts and experts all agree this situation is totally unprecedented.

We are in uncharted territory.

Anyone with a negative predisposition is going to hit the wall with full force.

Anyone who can’t pick themselves up in the morning and be self-motivated risks getting sucked into the Vortex Of Mediocrity™ that is more powerful than gravity.

I don’t mean to join the chorus of fear mongers out there, but I can see it in peoples’ faces, hear it in their tone of voice and feel it via their movements and posture.

Times are bad and everyone feels it’s going to get worse – A LOT WORSE.

With that in mind, we, as Exponential Mindset™ enthusiasts MUST stick together to make sure we don’t lose any of our colleagues.

In every CRISIS there is OPPORTUNITY…

That is the THINKING that will get us through this.