Tag Archive for 'Innovation'

Lack of resources?

“Whenever you face a deficit
in resources, you need to
replenish your inventory of ideas.”

– Dr Marc Dussault

 

Why Success Gets Harder For “Most” Entrepreneurs

Have you ever wondered why success gets harder as you become more successful?

It’s because of your opportunity costs that keep rising as you get more and more successful mixed with a short term focus on “making deals” and taking care of emergencies instead of working “on” the business…

It’s quite a dilemma that paralyses many entrepreneurs. They know they could do better, but remain stuck in the Vortex Of Mediocrity™.

So how do you break out of this stranglehold?

Simple – MAKE time to get away from the business. It can be a long weekend or ideally a whole week. PLAN for it so you’re not stressed and you don’t cheat.

Remove yourself COMPLETELY from the day-to-day pressures and DISCONNECT completely.

Then ask yourself the following questions:

  • If I was to start over again, what would I do differently? What would I change?
  • If I was a competitor, how would I exploit me/us?
  • What are we really good at?
  • What could we be really good at (or better at)?
  • If I knew I could not fail, what would I try?
  • What is the #1 complaint of the industry/marketplace that I can solve?\
  • What am I not doing that I should be doing?

You can’t have the thoughts to start to answer these questions while you’re knee deep in the intellectual quicksand of day-to-day operations.

You need distance.

You need your personal journal (you might even give MindMapping a go!)

You need to do this otherwise you’ll stagnate.

I do this exercise every year at Christmas time which conveniently coincides with my New Year’s Resolutions.

If you have a business trip planned, consider extending it by a day or two and take those unfamiliar surroundings to start the process. Once your business is done – check out of THAT hotel and check into another one t0 completely shift your mindset. I mean it. Pick a hotel near the beach, mountains or go upscale or totally rough and tough.

Make sure there is CONTRAST so that your brain registers the new impulses.

It’s necessary to jolt your system into a new realm, to get a new perspective.

Give it a go and see what happens!

Innovators: How They Think

As a business owner or corporate executive, you’re always looking for ways to be more creative and innovative to find fresh new ideas to make your next sales or marketing campaign a success. In an attempt to determine how great thinkers achieve their great outcomes, British marketing consultant Simon Sinek believes that he has stumbled upon a simple method to codify the way innovators think. He calls it the Golden Circle. In the YouTube video below he shows why it pays to be cynical.

Thank you to Ian Faulkner for providing this link, it’s much appreciated!

AntiMimeticIsoMorphism Example: Think Inside the box!

Ian Faulkner sent me this YouTube link – everyone says to think outside the box, but when you’re antimimeticisomorphic, you want to consider thinking INSIDE the box! This video is self-evident, but the lesson for YOU might not be. What can you do to turn the proverbial box inside-out? What can you do to attract attention to your product/service? What is your ‘box’?!?!

I call this Twisting The Kube™ and it’s one of the Exponential Mindset strategies that I teach my clients.

It’s easier said than done. I get that.

If if was ‘easy’ everyone would do it.

But here’s the thing – it can be learned.

The fastest, easiest way is to get your hands on my Marc-Ka-Ching Kube™. Within the first few days of Twisting The Kube™, you’ll start to recognise that your thinking is shifting – faster and more easily than you thought possible.

But I have to be honest with you… Continue reading ‘AntiMimeticIsoMorphism Example: Think Inside the box!’

2 Exponential Case Studies

Today’s post is about what it means to THINK and ACT EXPONENTIALLY…

First, Farhad Khurshed of www.safcommunications.com had an exponential THOUGHT.

FarhaD came across two case studies that he THOUGHT were KEY examples of antimimeticisomorphic a.k.a. exponential thinking.

Once he had the THOUGHT, he then took ACTION.

He e-mailed me knowing that as Australia’s #1 Exponential Growth Strategist, I live for this stuff.

As a participant at a previous event, he knows that RESULTS are produced by taking ACTION.

Sometimes ACTION is as simple as sending an e-mail.

I thought these case studies were so good, that I had to share them with you.. which I will, in a second.

The reason I’m telling you this story is that for your RESULTS to change/improve, you need to TAKE ACTION.

Do what Farhad did – send an e-mail, what a phone call… But DO SOMETHING with the THOUGHT.

Turn it into ACTION.

ACTION that starts to work FOR YOU…

Working for you like what I am doing now – leveraging Farhad to THOUSANDS of people like you who appreciate this gift for what it is.

A gift with no strings attached.

A gift that is yours to share with anyone else who is helping you to achieve your goals…

With that in mind, let me share with you the two amazing case studies.

Exponential Mindset™ Case Study #1:

One of the most memorable case studies on Japanese management was the case of the empty soapbox, which happened in one of Japan’s biggest cosmetics companies. The company received a complaint that a consumer had bought a soapbox that was empty. Immediately the authorities isolated the problem to the assembly line, which transported all the packaged boxes of soap to the delivery department. For some reason, one soapbox went through the assembly line empty. Management asked its engineers to solve the problem. Post-haste, the engineers worked hard to devise an X-ray machine with high-resolution monitors manned by two people to watch all the soapboxes that passed through the line to make sure they were not empty. No doubt, they worked hard and they worked fast but they spent a Whoopee amount to do so.

But when a rank-and-file employee in a small company was posed with the same problem, he did not get into complications of X-rays, etc., but instead came out with another solution. He bought a strong industrial electric fan and pointed it at the assembly line. He switched the fan on, and as each soapbox passed the fan, it simply blew the empty boxes out of the line.


Exponential Mindset™ Case Study #2:

When NASA began the launch of astronauts into space, they found out that the pens wouldn’t work at zero gravity (ink won’t flow down to the writing surface). To solve this problem, it took them one decade and $12 million. They developed a pen that worked at zero gravity, upside down, underwater, in practically any surface including crystal and in a temperature range from below freezing to over 300 degrees C.

And what did the Russians do…??
They used a pencil.

There you have it – The Exponential Mindset™ in ACTION.

Onward and upward!
Marc

P.S.
This is another example of LEVERAGE.

I didn’t have to find these case studies. Farhad did all the work for me. Gladly and happily WITHOUT any expectation of a reward.

That’s leverage for me to be able to GIVE YOU THIS GIFT.

I then leveraged Farhad by telling you his name AND providing you the link to his website… www.safcommunications.com go there now to see what he’s all about…

You can then LEVERAGE what I’ve done by sending the link to this blog to friends and colleagues.

It’s win-win-win…

It’s exponential.

It’s free.

It’s fun.

It’s what life is all about.

Happily succeeding rather than succeeding to be happy.

It’s a LOT easier to do this than the alternative.

PLUS the RESULTS become exponential – literally.

100% growth becomes customary…

Fun stuff.