Tag Archive for 'Promotions'

Transactional Relationship Marketing

Published on August 12, 2010 in Branding, Business Growth, Case Study, Direct Mail, Exponential Marketing, Host-Beneficiary Partnerships, Lead Generation, Pre-eminence and Reduce Costs. 1 Comment Tags: , , , , .

Google “transactional marketing” or “relationship marketing” and you’ll get thousands of hits with titles like “relationship marketing vs transaction marketing”. Basically, transactional marketing is thought of as a thing of the past, while relationship marketing is the bright future that businesses should be striving towards. Transactional Relationship Marketing: The Cost Effective and Environmentally Friendly Strategy […]