Tag Archive for 'Recession-proof'

The 2009 Exponential Business Building Bootcamp Is Coming!

As a reader or subscriber to this blog, you’ve been receiving hundreds of exponential business building tips and techniques to help you better position your business so that you can achieve better sales and profits at the least cost possible. I know the value that I give in these blogs are priceless, but there is something you can’t get from a blog – IMMERSION. An Exponential Mindset is a WAY OF THINKING.Reading blog posts is DOING, which is ‘good’, but not excellent and certainly not OUTSTANDING.

Just as in sports, in business there are different levels of participation:

  1. Occasional Spectator. This is the type of person who watches life happen, never getting into the game, not aware of the dynamics of the season, the teams’ rankings, the players, etc. It’s all quite superficial and is a take it or leave it proposition. If the game is not at a convenient time, it won’t be watched.
  2. Passionate Spectator. This is the type of person who has a schedule that revolves around the game schedule – rankings, stats and player injuries are memorised and repeated at any opportunity to prove his/her loyalty to the team.
  3. Stadium Spectator: Face paint is not a must, but a strong recommendation! The enthusiasm for this person is beyond the norm. Chanting is a must as is male-bounding with other mates who are there for the same reason – have a great time
  4. Player on the field, but not in starting line up or ‘first string player’. This person is ON the field, playing the game with THOUSANDS watching. he/she is there to play – FULL ON. Give it all he/she’s got. His/her name gets on the trophy just as much as the first stringers because he/she is ON the team, ON the field.
  5. Superstar Player. This is someone who is committed beyond the basics to fully and totally immerse himself/herself into the craft, art, science, ethos and philosophy of the sport to BEcome a SUPERSTAR and role model. He/she has coaches and practices more than the ‘average player’ his/her devotion to the sport is well rarely seen because this person is driven from the inside to achieve greatness. He/she has the Mindset Of A Champion – not seeking to beat others, but to become the best he/she can be – often (usually) leading to a Championship ring or trophy.
  6. Legend or Icon. This is not a player – this is someone who DEFINES the sport – Donald Bradman, Michael Jordan, Tiger Woods, Roger Federer, Wayne Gretzky in Ice Hockey, Pele and now Beckham in Football, Mark Spitz, The Thorpedo and now Michael Phelps in the pool.

So this is the question I have for you – at what level are you playing at in your business or career?

To really master any skill, you MUST immerse yourself to not just learn, but master your craft. In business, that means mastering your BUSINESS GROWTH, which has foundations in sales and marketing. An Exponential Mindset will not just put you on the field and win a few games, in time and with discipline, it will win you championships and with commitment can make you an iconic legend.

Without it, ultimate success is a roll of the dice, a luck of the draw or worse – the short end of the stick.

This year’s Exponential Business Building Bootcamp is going to be like no other – BECAUSE this is the middle of the worst recession we have seen in recent times – yet our clients are increasing sales 20%, 50% and quite a few more than 100%…

BECAUSE as elite entrepreneurs they know that a recession the EASIEST time to GROW a business.

Very FEW entrepreneurs know that the middle of a recession is the EASIEST time to grow a business. That’s why the ones who know get the biggest rewards, often to the bewilderment of their colleagues (and competitors) who are oblivious to how they do it and why it’s so EASY.

Curious?

You should be. The few who GROW their businesses in both good times and bad have what is called an Exponential Mindset – the ability and skill to see opportunities that others just never see, let alone consider.

This is never more the case than when the economy takes a downturn and times get tough.

Here’s something you wouldn’t expect — The tougher the times, the EASIER it is to GROW a business… if you know what to do.

Still a little sceptical? Cynical or at least a little apprehensive?

Hmmm…. That’s interesting BECAUSE that is precisely WHY a recession is the EASIEST time to GROW a business.

Intrigued?

Well that’s a start.

A first step toward unlocking this well-kept secret.

It’s a secret because ONCE YOU KNOW – you would NEVER, in a million years share it with a competitor. That’s why you haven’t heard about it before.

That’s also why I am inviting you to attend one of the rare FREE sessions I stage.

A 3-hour session where you will discover first-hand how YOU can leverage this secret and GROW your business in the middle of a recession.

Click here to register right now for the FREE 3-hour session.

Make sure you don’t miss out – after all it’s in the evening to make sure we don’t take you away from your business – what else could be more valuable to your business growth in this recession when times have never been tougher?

Let me assure you we won’t keep you hanging the secret will be revealed to you within the first 5 minutes of the presentation because once you realise why a recession is the BEST and EASIEST time to GROW a business, you’ll want to keep listening  even MORE to learn HOW to apply Exponential Marketing Strategies to YOUR business.

These strategies work regardless if you are a retailer, tradesperson, service provider, Internet-based company, manufacturer, wholesaler, professional, consultant, local, regional or national company, franchise or family business.

All that matters is that you are open-minded and that you show up. This secret is yours when you attend this event – my gift to you. I know, that once you learn the secret, you will guard it as well as hide it from your competitors, as you should.

That’s why I am inviting you to attend this event – I’m on your side. I am here to help you GROW your business.

This FREE event will give you an unfair advantage… when you need it most.

But you actually need to be there on the night to learn the secret that has companies doubling their sales while their competitors are going to the wall.

Click here to register right now for the FREE 3-hour session.

Last Chance to Recession Proof Your Business for $17

I am about to raise the price of my 47 minute Recession Proofing Video Program from a bargain-basement $17 to $47 tomorrow… This is your last chance to get it for $17. $17 to recession proof your business, you have to admit that’s the steal of the year, which is why the price goes up tomorrow.

Attention Recession-Weary Business Owners:

“Learn These Never-Before-Released Techniques, Tips, Tactics, Skills And Strategies GUARANTEED To Help You Bullet-Proof Your Wealth, Armour-Plate Your Business AND THRIVE In The Midst Of A RECESSION…

…And be one of the few, fortunate survivors who will safeguard their online and/or offline sales WHILE they create EXPLOSIVE GROWTH in the worst economic conditions Australia has seen in the last decade.”

CLICK HERE NOW TO GET THIS PROGRAM FOR $17 – THE PRICE GOES UP TOMORROW.

Recession Proofing Tip

In a recession, the tactics and strategies you deploy are more important than in boom times when clients and money (profits) are ‘easy’ to come by… Today’s recession proofing tip can unlock sales that could be triggered within days.

In this week’s The Economist Magazine (Jan 17, 2009) an article revealed that MORE people are looking to get the SAME for LESS money rather than MORE for the SAME price.

Think about that – what can you offer that is perceived as the SAME value, but for LESS? In software, it means offering a software that does 90% of what someone needs, but costs less than the ‘full-blown’ version…

What product or service can you package that extracts superfluous extras that might not be ‘necessary’ that allow you to reduce the price or cost to the client?

Can you offer

  • A recording instead of a live presentation?
  • A transcript instead of a recording?
  • An electronic document instead of a printed document?
  • Online software-as-a-servie instead of computer-installed software?
  • Fewer components or modules of a package?

Give it some thought – I know I will be offering 3 new ‘options’ to target markets within the next 2 weeks as a direct result of this article.

It’s part of what I call recession proofing your business. If you want to learn more about doing this, click on the hyperlink for a $17 video program that is an example of this concept in practice!

Jeweller Recession-Proofs His Business

Today’s post is thrilling for me – it’s IRREFUTABLE POSITIVE PROOF this Exponential Mindset™ stuff works.

Sam Kritsokakis of Eskae Jeweller has been on fire since the 2008 Exponential Internet & Business Building Bootcamp.

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Hi Marc,

Just wanted to drop you a quick mail, since the 2008 Exponential Internet & Business Building Bootcamp. I have been ACTIVELY telling my clients when they should be buying from me next using future pacing through story telling.

For example, when a client met with me a few days ago for an engagement ring, I mentioned that after the wedding rings were done, his wife will expect to get an eternity ring, which is given on either the first wedding anniversary, or when their first child is born, which ever happens to come first…

This went down well as she was sitting there with him. Their ring design lends itself to having both a wedding band and an eternity band on either side! The smile on her face stretched to literally double what it was!

It gets better…

I closed a sale today with a client who’s getting married in early December by telling him, truthfully, that it’s tradition to give your wife a wedding day present, traditionally a pair of earrings to match her ring.

My client is not particularly traditional, and as such had his own gift in mind. We decided on a coloured diamond and gemstone band for her other hand. After the wedding bands this is a great up-sell, and something I will keep doing!

Thanks again for the ideas that are increasing my sales one client at a time – the best part is I’m not discounting!!!

Regard,

Sam.

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What can I say?

RESULTS speak louder than words – I LOVE RE$ULT$ like this, don’t you?

Get with the program and join us at the next encore presentation of the 2008 Exponential Internet & Business Building Bootcamp.

If you’re just interested in Exponential Internet Marketing Strategies, then come to the one-day Internet Millionaire Marketing Event on Saturday December 6 in Melbourne.

At the Bootcamp, on day one, we’ll teach you the value of having a Unique Selling Propostion, like Sam’s

ESKAE is the first and only jeweller, to, if you choose, give you a 1 on 1 personalised experience in the comfort of your own home. Our gold medal and multi award winning jeweller will offer you an unlimited design revision service to make sure you are wearing your dream piece of jewellery only designed with  exceptional quality diamonds, gemstones, pearls, 18ct gold and platinum so you are the envy of all your friends, family and colleagues, leaving you feeling like a king or queen.

Onward and upward!
Dr Marc Dussault

Australia’s #1 Exponential Growth Strategist

P.S.

Want a FREE test drive of Exponential Marketing Strategies? Give yourself a Marketing Autopsy and see how you stack up.

If you want to RECESSION PROOF your business, click here. Consider it a test-drive.

$17 is a drop in the bucket so-to-speak.

I created this product JUST FOR YOU – if you don’t want to invest $17, that says it all, doesn’t it?

I want and can help you RECESSION PROOF YOUR BUSINESS, but you have to do your share – if you keep doing what you’ve been doing, you’ll keep getting the same results.

Sam’s thrilled with the results he’s getting – you could do the same, but you won’t unless you adopt an Exponential Mindset™. That starts with a first step…

Recession Proof Your Business: An Exponential Idea

Today’s post is courtesy of Yvonne McIntosh, one of our Diamond Members. Her e-mail is self-explanatory, except that this kind of behaviour is one of the best recession-proofing strategies you and your team can engage in. This one was spontaneously responsive, but you could, if you wanted to, create this kind of value for your clients (and even prospects)…

You just have to ask yourself a few question:

  • What could we do to ‘wow’ our clients?
  • What have we been asked in the past that we didn’t or couldn’t do, but could do now to impress and surprise them?
  • What would really help our clients?
  • What are they struggling with that we can assist them with?
  • What was the last time we said ‘no’ to a client? How could we say ‘yes’ instead?

When you come up with one or two ideas, DO THEM and see what happens!

I guarantee you your competitor isn’t doing it.

_______________________________________________________________________________

Hi Marc,
Just thought I’d let you know that I just got off the phone with Nicole from your team. She SAVED me a massive amount of time and headache today!

I finally got onto importing all my leads into Aweber and had a problem with the way the info was laid out in the source code. I just happened to be rung by your office at that moment (about something else) and Nicole took it upon herself to ring someone she knows to find the answer to my problem. She actually rang back five minutes ago, took me through the solution and it’s all done!!

A massive compliment to her customer service! She really didn’t have to do this at all and she did anyway just to save me time!

I just thought you might like to know…

Cheers!

Yvonne McIntosh
Life Leaders International Pty Ltd
3/9-13 Pearson St
Gladesville NSW 2111
Ph. 0401 910 675
www.lifeleaders.com.au

_______________________________________________________________________________

Onward and upward!

Dr Marc Dussault
Australia’s #1 Exponential Growth Strategist

P.S.
Yvonne’s Unique Selling Proposition is:

Life Leaders International provides coaching for ambitious business owners just like you who want to grow their business and need to overcome fears, frustrations or a sense of overwhelm that are stopping you from taking action by reprogramming yourself and your business for success using powerful psychological tools such as NLP and practical management expertise to guarantee you freedom to move forward with clarity, confidence and motivation within 6 sessions or less!

Just so you know, Yvonne has been working with our most elite Platinum and Diamond Members unlocking the Exponential Potential™ that lies dormant within everyone.

Yvonne is called on when the someone wants to jump up the success ladder a few rungs at a time.

Contact her at www.lifeleaders.com.au whenever you’re ready to step up to the next level of results. She comes with my personal endorsement – I have seen first-hand the effects she has had with our clients. I am not privy to the confidential discussions – I just judge on RESULTS and she produces oustanding results more quickly than you think is possible.

Recession Proof Your Business in 42 minutes

Simple and easy things to do to recession-proof your business are explained at the link below…

http://www.exponentialprograms.com/business/recession/

Take a few minutes to get re-energised and excited about your business – we all need some good news with the emotional roller coaster ride we’ve been reluctantly take on with the Market Meltdown…

Onward and upward!

Dr Marc Dussault

Australia’s #1 Exponential Growth Strategist

P.S.

Everyone who signs up for the Recession-Proofing video will also get a ‘Get Paid Quicker’ Audio segment i am going to record early next week. It will be a handful of simple strategies to get your receivables paid up TWICE as quickly and even get people to PAY UP FRONT… Yes, ESPECIALLY in these tough times, it’s possible.

Life’s not fair, guess what? Neither is business!

Today’s post is about what separates Champions from Challengers, Challengers from Competitors, Competitors from Participants and finally Participants from Spectators.

I am currently competing at the World Master’s Squash Championships in Christchurch, New Zealand and chronicling my exploits on my Personal Mastery Blog.

Yesterday’s post discussed the ‘Kryptonite’ phenomenon in sufficient detail that I won’t repeat it here, but there is one additional distinction that I didn’t quite articulate sufficiently that has more to do with business than squash so I will post it here.

You have to be MUCH better to beat a lesser competitor when that competitor is a ‘scrappy’ hacker style player. Let me be crystal clear with the squash analogy first – if an unorthodox player wins, he wins.

That’s how the game is played. All points count. Elegant masterful winners as well as off-the-racquet-frame spinning shots that die 1″ above the tin. If you’ve played competitive squash, you know what I’m talking about. The funny grip, the two-foot stance facing the front wall, the inside-out boasts from the weirdest angles…

In business it’s exactly the same – the ‘scrappy’ competitor may win a client today, tomorrow and the next day after that, but if you stay the course and improve, you WILL get to the point where you can dictate terms and conditions and set the rules for you to win.

In academic circles, it’s called the ‘terminal degree’ – no, not the degree that kills you (even though it might feel that way!), but the LAST DEGREE you end up with.

There is a similar, but quite different concept in corporate development called the Peter Principle which is not quite where I’m headed with today’s distinction.

THE GOOD NEWS: Every competitor has a point where his/her ‘scrappy’ skills won’t take them any further. Most people don’t realise this is the case, but if YOU DO, you can use that and leverage it to YOUR ADVANTAGE.

THE BAD NEWS: You have to be a LOT better to overcome the ‘scrappiness’. You can’t just be a little better, you have to be a LOT better.

Case in point – I played a match today that I lost BECAUSE I couldn’t put enough pressure to PROHIBIT my opponent from using his unorthodox shots. I was the BETTER PLAYER TECHNICALLY – but he had a weapon that I couldn’t neutralise.

I wasn’t better enough. Even though that is poor grammar, I’m sure you understand.

With your sales, marketing and product/service delivery, you have to be MUCH BETTER to become the DOMINANT PLAYER in your ‘space’ – whatever that may be.

The more specific you are about your niche, the easier it is for you to develop the necessary skills to be ‘better enough’…

There you go – another distinction that if you think about it and APPLY IT can have a dramatic influence on your results as you continue to push…

Onward and upward!
Dr Marc Dussault

Australia’s #1 Exponential Growth Strategist

P.S.

A recession is the ‘scrappiest’ business cycle there is. Everyone is scrambling to make ends meet, desperation and fear take over pretty quickly.

If you want to know my thoughts on what to do in a recession or what to do to recession-proof your business, click on the hyperlinks. I produced a $17 video that explains it 42 minutes.

Your competitors won’t know what hit them if you do what I suggest in the video!

Warren Buffett agrees with me

Just in case you thought my previous post on investing in turbulent times was a little off the beaten path, it was, but then again Warren Buffet and I don’t mind to be buying when everyone else is selling.

Buy low, sell high.

Easier said than done.

Today’s article post is courtesy of Mark Richards, a Bootcamp and VIP Program Graduate.

Have you noticed how many people are helping me with these blog posts?!?! Sure makes my job a lot easier!

Bad news a boon for investors: Warren Buffett

Bad news a boon for investors: Warren Buffett

Onward and upward!
Dr Marc Dussault

Australia’s #1 Exponential Growth Strategist

P.S.

What this means for your BUSINESS is to keep thinking and acting ANTIMIMETICISOMORPHICALLY.

Don’t do what everyone else is doing – otherwise you will suffer the same fate.

Yeah, I know… Easier said than done – not for our Platinum Members who are being taught what to do to RECESSION PROOF THEIR BUSINESSES and what to do WHILE IN A RECESSION.

In fact, I extracted the 48-minute session from the recent 2008 Exponential Internet & Business Building Bootcamp and have made it available on-line at a never-before offered price of $17. That’s right $17 so you have no excuse.

Click here to find out HOW TO RECESSION PROOF YOUR BUSINESSES and WHAT TO DO WHILE IN A RECESSION.

Watching the video costs $17 – not watching it could cost you a lot more.

The price will go up without advance. Buy it now, watch it when it’s convenient for you.